(pronounced: day zhar dan)Jesse Desjardins

72 Hours

Take aways

Questions

10min

30min

5min

bio0:30 sec

THE TRIP:

facebook.com/72hoursincapetown

take aways

“hold that thought, i have to “check in”

some of it is important and

some isn’t

LEARN HOW TO TELL A

good story

BIT SIZE GOODNESS

2-3 min

work with what you have

just setting up an account is

not good enough

DEAD ACCOUNTS LOOK BAD

COMMENTING GETS YOU NOTICED

make it easier for your customers to

share their trip

3 stages:planning, the trip,

reminiscing

planning,

keep your friends informed and

jealous

Title

28.

people are willing to

help you

SMS ME

have real fans

10,000 followers

0

10,000

20,000

30,000

40,000

50,000

60,000

1 2 3 4 5 6 7 8 9 10 11 12 13

10,000 Fans - .8 People Share100 Fans - 1.5 People Share100 Fans - 1.7 People Share

‘Real’ Fans help

spread your story

distributioncreativity$

distribution

good story

memorable

funny

makes the person sharing....

“The story wrote itself”

do 95% of the work for a journalist

The worst hotel in the world

80%+Occupancy

Brand fascination

Nice side business

HELP FROM PROS

time!

put the right people in

charge

only 4% of hotels on TripAdvisor

respond to reviews

how much time would it really take you to respond?

Look outside

our industry

“If Busch Gardens was looking to get some

publicity out of the melon mashing video,

then mission accomplished. We love it when

brands use social media for clever marketing

campaigns. We’ve clicked the replay button

on this video too many times not to share with the rest of you.” - Mashable

Results:

Story shared via Twitter & Facebook

Cost: close to nothing

Free publicityRelationship with Mashable

Increased followers

give first mindset

fluff?

CONVERSATION

CONVER$ION

same same same same same same same same same same same samesame different

Tell your story at the right time

“With the casino and the beds, our passengers will have at least two ways to get lucky on one of our !ights.”

Richard Branson

cONTENT NOT ADVERTISING

the future is in your hands

it’s not always about the

latest toys

it’s about caring

thank you@jessedee

facebook.com/72hoursincapetown

(it’s been fun)