of 27
8/14/2019 7572927 Aditya Birla GroupBpsm for Mba
1/27
ADITYA BIRLA GROUP
CONTENTS
JOURNEY
GREATEST ACHIVEMENTS
GROUP PROFILE
PRODUCTS
VISION & MISSION
VALUES
CONTRIBUTION OF SECTOR TO GROUP
TURNOVER
MAJOR COMPETITORS
MAJOR SECTORWISE COMPETITORS
SWOT ANALYSIS
CORPORATE CLIENT
CORPORATE STRATEGIES-COOPERATION
CORPORATE STRATEGIES-
DIVERSIFICATION
BUSINESS STRATEGIES-EXPANSION
AWARDS
8/14/2019 7572927 Aditya Birla GroupBpsm for Mba
2/27
Type Diversified company / Listed Companies. Headquarters Mumbai, India Key people Kumar Mangalam Birla (Chairman) Industry Metals and several others. Products Aluminum, Copper, Cement, Fertilizer, Textile,
Fiber, etc. Revenue $24 billion Employees 100,000+ Aditya Birla Group is in the league of Fortune 500 belonging to 25 different nationalities Websitehttp://www.adityabirla.com/
INTRODUCTION
http://en.wikipedia.org/wiki/Mumbaihttp://en.wikipedia.org/wiki/Indiahttp://en.wikipedia.org/wiki/Kumar_Mangalam_Birlahttp://en.wikipedia.org/wiki/Industryhttp://en.wikipedia.org/wiki/Product_(business)http://en.wikipedia.org/wiki/Revenuehttp://en.wikipedia.org/wiki/Employmenthttp://en.wikipedia.org/wiki/Websitehttp://www.adityabirla.com/http://www.adityabirla.com/http://en.wikipedia.org/wiki/Websitehttp://en.wikipedia.org/wiki/Employmenthttp://en.wikipedia.org/wiki/Revenuehttp://en.wikipedia.org/wiki/Product_(business)http://en.wikipedia.org/wiki/Industryhttp://en.wikipedia.org/wiki/Kumar_Mangalam_Birlahttp://en.wikipedia.org/wiki/Indiahttp://en.wikipedia.org/wiki/Mumbai8/14/2019 7572927 Aditya Birla GroupBpsm for Mba
3/27
JOURNEY
1857 -The foundation of the Birla Group of Companies is laid by Seth Shiv Narayan Birla
cotton trading operations commence at Pilani, Rajasthan.
1947-Grasim is incorporated. (rayon weaving)
1958 -Hindalco is incorporated.(aluminium)
1966-The Indian Rayon Corporation Ltd is acquired.
1969-set up Indo-Thai Synthetics Company Ltd, (the group's first overseas company)
1973-P.T. Elegant Textiles is established.(spun yarn)
1975 -The Indo Phil Group of companies, (the first Indo-Filipino joint venture commencesproduction of spun yarn)
1977 -Pan Century Edible Oils is incorporated in Malaysia.
1978-Thai Carbon Black,( the Group's first carbon black company is incorporated in Thailand)
1982 -P.T Indo Bharat Rayon is established. (It is the first producer of Viscose Staple Fibre in
Indonesia)
1984-Thai Polyphosphates and Chemicals commences production of sodium phosphates inThailand.
1985 Indo Gulf (India's first gas-based fertilizer plant at Jagdishpur, UP)
8/14/2019 7572927 Aditya Birla GroupBpsm for Mba
4/27
1986-The Birla Growth Fund is set up.(finance)(to finance industrial equipment, plant and
machinery and consumer durables, as well as for stock market operations)
1987 -Thai Acrylic Fibre is incorporated (to produce fibre and tow.)
1988 -joint venture with Hindustan Petroleum Corporation Ltd (to set up a three-million-tonne
refinery, Mangalore Refineries and Petrochemicals Ltd (MRPL), at Mangalore, Karnataka.) 1994 -Alexandria Carbon Black is established.( the Group's first joint venture with the
Egyptian government)
1995-joint venture with AT&T (USA). (telecommunications)
1998-The Group forms a 50:50 joint venture company with Tembec Inc. of Canada, (to supply
pulp for the Group's VSF operations.)
Grasim acquires Dharani Cement and Shree Digvijay Cement (to consolidate the group'sleadership position in cement.)
1999- joint venture with financial services major Sun Life of Canada.
2000 -Indian Rayon acquires Madura Garments.
The Group forays into e-business through a strategic alliance of its software arm, Birla
Software and Consultancy Services (BCSS), with Lawson Software (USA).
'Gyanodaya', the Institute of Management Learning of the Adiya Birla Group, is inaugurated.
Hindalco acquires Indal.
8/14/2019 7572927 Aditya Birla GroupBpsm for Mba
5/27
2001 -Indian Rayon acquires a stake in PSI Data Systems, (in one of the largest cash
transactions in the Indian technology sector.)
2002-Indal acquires a controlling stake in Anapurna Foils Ltd (AFL), to augment its position
in the foil and packaging sectors. Subsequently AFL is merged with Indal.
2003-The Group acquires the Mount Gordon Copper mines in Australia, another strategic step
in becoming a globally competitive copper player.
Liaoning Birla Carbon, the Group's first carbon black company in China, is incorporated.
Indian Rayon acquires Trans Works, a leading Indian ITES / BPO company.
Birla Copper acquires the Nifty Copper Mines in Australia, as part of a strategic plan to make
the company an integrated copper producer, and source raw material for its copper smelter at
Dahej, Gujarat.
Indian Rayon formally launches its insulators joint venture with NGK Insulators Ltd., Japan,
christening it as "Birla NGK Insulators Private Limited.
2005-The Aditya Birla Group signs a framework agreement to acquire St Anne Nackawic
Pulp Mill, Canada.
2006-Hindalco in a joint venture with Almex USA Inc.
TransWorks Information Services announces success of bid to acquire Minacs Worldwide
Grasim Industries Limited, India; Thai Rayon Public Company Limited, Thailand and P.T.
Indo Bharat Rayon, Indonesia form a JV with Hubei Jing Wei Chemical Fibre Company,
China, for VSF.
8/14/2019 7572927 Aditya Birla GroupBpsm for Mba
6/27
GRATEST ACHIVEMENTS
8/14/2019 7572927 Aditya Birla GroupBpsm for Mba
7/27
No.1 in viscose staple fibre Among the world's top 15 BPO companies and among
India's top four The second largest player in viscose filament yarn The second largest in the chlor-alkali sector Among the top five mobile telephony companies A leading player in life insurance and asset
management Among the top three supermarket chains in the retail
business A metals powerhouse, among the world's most cost-
efficient aluminium and copper producers Hindalco-Novelis is the largest aluminium rolling
company. It is one of the three biggest producers ofprimary aluminium in Asia
8/14/2019 7572927 Aditya Birla GroupBpsm for Mba
8/27
GROUP PROFILE Group companies
Grasim Industries Ltd.
Hindalco Industries Ltd.
Aditya Birla Nuvo Ltd.
UltraTech Cement Ltd.
Indian companies
PSI Data Systems
Aditya Birla Minacs Worldwide Limited Essel Mining & Industries Ltd
Idea Cellular Ltd.
Aditya Birla Insulators
Aditya Birla Retail Limited
Bihar Caustic and Chemicals Ltd.
International companies
Thailand
Thai Rayon
Indo Thai Synthetics
Thai Acrylic Fibre
Thai Carbon Black
Aditya Birla Chemicals (Thailand) Ltd.
Thai Peroxide
Philippines
Indo Phil Textile Mills
Indo Phil Cotton Mills
Indo Phil Acrylic Mfg. Corp.
Pan Century Surfactants Inc.
Indonesia
PT Indo Bharat Rayon
PT Elegant Textile Industry
PT Sunrise Bumi Textiles
PT Indo Liberty Textiles
PT Indo Raya Kimia
http://www.grasim.com/index.htmhttp://www.hindalco.com/http://www.adityabirlanuvo.com/http://www.ultratechcement.com/http://www.adityabirla.com/our_companies/indian_companies/psi_datasystems.htmhttp://www.adityabirla.com/our_companies/indian_companies/transworks.htmhttp://www.adityabirla.com/our_companies/indian_companies/essel_mining.htmhttp://www.adityabirla.com/our_companies/indian_companies/idea.htmhttp://htpp//www.adityabirlainsulators.com/http://www.adityabirla.com/our_companies/indian_companies/retail.htmhttp://www.adityabirla.com/our_companies/indian_companies/bihar_caustic.htmhttp://www.adityabirla.com/our_companies/international_companies/thairayon_thailand.htmhttp://www.adityabirla.com/our_companies/international_companies/indo_thai_synthetics_company.htmhttp://www.adityabirla.com/our_companies/international_companies/thai_acrylic_fibre.htmhttp://www.adityabirla.com/our_companies/international_companies/thai_carbon_black.htmhttp://www.adityabirlachemicals.com/http://www.adityabirla.com/our_companies/international_companies/thai_peroxide.htmhttp://www.adityabirla.com/our_companies/international_companies/indo_phil_textile.htmhttp://www.adityabirla.com/our_companies/international_companies/indo_phil_cotton.htmhttp://www.adityabirla.com/our_companies/international_companies/indo_phil_acrylic_manufacturing.htmhttp://www.adityabirla.com/our_companies/international_companies/pan_century_surfactants.htmhttp://www.adityabirla.com/our_companies/international_companies/pt_indo_bharat_rayon.htmhttp://www.adityabirla.com/our_companies/international_companies/pt_elegant_textile.htmhttp://www.adityabirla.com/our_companies/international_companies/sunrise_bumi.htmhttp://www.adityabirla.com/our_companies/international_companies/pt_indo_liberty_textiles.htmhttp://www.adityabirla.com/our_companies/international_companies/indo_raya_kimia.htmhttp://www.adityabirla.com/our_companies/international_companies/indo_raya_kimia.htmhttp://www.adityabirla.com/our_companies/international_companies/pt_indo_liberty_textiles.htmhttp://www.adityabirla.com/our_companies/international_companies/sunrise_bumi.htmhttp://www.adityabirla.com/our_companies/international_companies/pt_elegant_textile.htmhttp://www.adityabirla.com/our_companies/international_companies/pt_indo_bharat_rayon.htmhttp://www.adityabirla.com/our_companies/international_companies/pan_century_surfactants.htmhttp://www.adityabirla.com/our_companies/international_companies/indo_phil_acrylic_manufacturing.htmhttp://www.adityabirla.com/our_companies/international_companies/indo_phil_cotton.htmhttp://www.adityabirla.com/our_companies/international_companies/indo_phil_textile.htmhttp://www.adityabirla.com/our_companies/international_companies/thai_peroxide.htmhttp://www.adityabirlachemicals.com/http://www.adityabirla.com/our_companies/international_companies/thai_carbon_black.htmhttp://www.adityabirla.com/our_companies/international_companies/thai_acrylic_fibre.htmhttp://www.adityabirla.com/our_companies/international_companies/indo_thai_synthetics_company.htmhttp://www.adityabirla.com/our_companies/international_companies/thairayon_thailand.htmhttp://www.adityabirla.com/our_companies/indian_companies/bihar_caustic.htmhttp://www.adityabirla.com/our_companies/indian_companies/retail.htmhttp://htpp//www.adityabirlainsulators.com/http://www.adityabirla.com/our_companies/indian_companies/idea.htmhttp://www.adityabirla.com/our_companies/indian_companies/essel_mining.htmhttp://www.adityabirla.com/our_companies/indian_companies/transworks.htmhttp://www.adityabirla.com/our_companies/indian_companies/psi_datasystems.htmhttp://www.ultratechcement.com/http://www.adityabirlanuvo.com/http://www.hindalco.com/http://www.grasim.com/index.htm8/14/2019 7572927 Aditya Birla GroupBpsm for Mba
9/27
Egypt
Alexandria Carbon Black Company S.A.E Alexandria Fiber Company S.A.E
China
Liaoning Birla Carbon Birla Jingwei Fibres Company Limited Aditya Birla Grasun Chemicals (Fangchengga
Canada
AV Cell Inc AV Nackawic Inc
Australia
Aditya Birla Minerals Ltd.
Laos
Birla Laos Pulp and Paper Plantation Compan .
North and South America, Europe andAsia
Novelis Inc.
Joint ventures
Birla Sun Life Insurance
Birla Sun Life Asset Management Company Ltd.
Birla Sun Life Distribution Company Ltd. Tanfac Industries Ltd.
http://www.adityabirla.com/our_companies/international_companies/alexandria_carbon_black.htmhttp://www.adityabirla.com/our_companies/international_companies/alexandria_fiber.htmhttp://www.adityabirla.com/our_companies/international_companies/liaoning_birla_carbon.htmhttp://www.adityabirla.com/our_companies/international_companies/birla_jingwei.htmhttp://www.adityabirla.com/our_companies/international_companies/grasun_chemicals.htmhttp://www.adityabirla.com/our_companies/international_companies/avcell_canada.htmhttp://www.adityabirla.com/our_companies/international_companies/av_nackawic.htmhttp://www.adityabirla.com/our_companies/international_companies/birla_nifty.htmhttp://www.adityabirla.com/our_companies/international_companies/birla_laos.htmhttp://www.adityabirla.com/our_companies/international_companies/novelis.htmhttp://www.adityabirla.com/our_companies/joint_ventures/birlasunlife_insurance.htmhttp://www.adityabirla.com/our_companies/joint_ventures/birlasunlife_management.htmhttp://www.adityabirla.com/our_companies/joint_ventures/birlasunlife_distribution.htmhttp://www.adityabirla.com/our_companies/joint_ventures/tanfac_industries.htmhttp://www.adityabirla.com/our_companies/joint_ventures/tanfac_industries.htmhttp://www.adityabirla.com/our_companies/joint_ventures/birlasunlife_distribution.htmhttp://www.adityabirla.com/our_companies/joint_ventures/birlasunlife_distribution.htmhttp://www.adityabirla.com/our_companies/joint_ventures/birlasunlife_management.htmhttp://www.adityabirla.com/our_companies/joint_ventures/birlasunlife_insurance.htmhttp://www.adityabirla.com/our_companies/joint_ventures/birlasunlife_insurance.htmhttp://www.adityabirla.com/our_companies/international_companies/novelis.htmhttp://www.adityabirla.com/our_companies/international_companies/birla_laos.htmhttp://www.adityabirla.com/our_companies/international_companies/birla_nifty.htmhttp://www.adityabirla.com/our_companies/international_companies/av_nackawic.htmhttp://www.adityabirla.com/our_companies/international_companies/avcell_canada.htmhttp://www.adityabirla.com/our_companies/international_companies/grasun_chemicals.htmhttp://www.adityabirla.com/our_companies/international_companies/birla_jingwei.htmhttp://www.adityabirla.com/our_companies/international_companies/liaoning_birla_carbon.htmhttp://www.adityabirla.com/our_companies/international_companies/alexandria_fiber.htmhttp://www.adityabirla.com/our_companies/international_companies/alexandria_carbon_black.htm8/14/2019 7572927 Aditya Birla GroupBpsm for Mba
10/27
PRODUCTS Aluminium
Freshpakk semi- rigid containers
Permashield waterproofing
Aluminium foil
Aura alloy wheels
Hindalco extrusions
Copper
COMPANY: HINDALCO
Birla Copper
Birla Gold
Birla Silver
Cement
COMPANY: GRASIM
Birla Super
UltraTech Cement (formerly Birla Plus)
Birla Ready Mix
Birla White
COMPANY: ULTRATECH
UltraTech cement
Vsf
COMPANY: GRASIM
Birla Cellulose
Fertilizers
COMPANY: INDO GULF
Birla Shaktiman Urea
COMPANY: HINDALCO
Birla Balwan
Carbon black
COMPANY: ADITYA BIRLA NUVO
Birla Carbon
Insulator
COMPANY: BIRLA NGK INSULATORSPVT. LTD.
Aditya Birla Insulators
8/14/2019 7572927 Aditya Birla GroupBpsm for Mba
11/27
Textiles
COMPANY: ADITYA BIRLA NUVO
Linen Club Pyroguard Ray One Kolorone COMPANY: GRASIM
Ice Touch Uncrushables Purista
Clean Fab COMPANY: THAI ACRYLIC FIBRE
Texlan
Garments
COMPANY: ADITYA BIRLA NUVO
Louis Philippe Van Heusen Allen Solly Peter England Esprit
Telecom
COMPANY: IDEA CELLULAR LTD.
Idea
Chemicals
COMPANY: ADITYA BIRLA CHEMICALS(THAILAND) LTD.
Polyphos Epotec Birlasulf-SS Birlasulf-SM Birlasulf 35
COMPANY: THAI PEROXIDE CO. LTD. Ecare Encare Aqua X OCARE Birlox Herlisil
Retail
COMPANY: ADITYA BIRLA RETAILLIMITED
More .
8/14/2019 7572927 Aditya Birla GroupBpsm for Mba
12/27
VISION & MISSION
VISION
To be a premium global
conglomerate
with a clear focus on eachbusiness.
MISSION
To deliver superior value toour customers,shareholders, employees andsociety at large.
8/14/2019 7572927 Aditya Birla GroupBpsm for Mba
13/27
VALUES
Integrity:Honesty in Every Action
Commitment:Deliver on the Promise
Passion:Energised Action
Seamlessness:Boundary Less in Letter and Spirit
Speed: One Step Ahead Always
8/14/2019 7572927 Aditya Birla GroupBpsm for Mba
14/27
8/14/2019 7572927 Aditya Birla GroupBpsm for Mba
15/27
8/14/2019 7572927 Aditya Birla GroupBpsm for Mba
16/27
MAJOR COMPETITORS
RELIANCE INDUSTRY
TATA
HINDUJA GROUP GODREJ
8/14/2019 7572927 Aditya Birla GroupBpsm for Mba
17/27
SECTORWISE COMPETITORS
Textiles Copper aluminum Cement
Telecommunicatio
n
Reliance Vedant group Ambuja Bharti airtel
Reymond Essar Unitech Reliance
Mayur Sail Vodafone
Tata BSNL
8/14/2019 7572927 Aditya Birla GroupBpsm for Mba
18/27
CORPORATE CLIENT
ASIA-PACIFIC EUROPE AMERICA
ABN Amro bank Land Securities Citibank
AXA Insurance Robobank carreker
Thai Chemicals Royal Air Force RCM Technogolies
United Bank Of India WTO XL Capital
8/14/2019 7572927 Aditya Birla GroupBpsm for Mba
19/27
SWOT ANALYSIS
STRENGTHS:
Strong brand recognition
Internet sales
Growing international presence
Superior research and development department
Strong financial returns
Strong sense of culture in the workingenvironment
Successful experience being competitive
Effective Leadership
Cost leadership
Prestigious Client Base
Customer Loyalty
Diversified Business
Product innovation capabilities
Technological excellence.
Good corporate image.
WEAKNESSES:
Complexity of operation
Lengthy processing chain
OPPORTUNITIES:
Growth of core sector industries
Rapid integration with global economy
Booming construction business in asia Growing e-commerces business.
Increasing urbanization
THREATS:
Entry of global players
Take over possibilities
Political threats
The impact of foreign currency fluctuation
and interest rates.
Loss of sales to substitutes
8/14/2019 7572927 Aditya Birla GroupBpsm for Mba
20/27
CORPORATE STRATEGIES-COOPERATION
Joint Ventures The Indo Phil Group of companies, Filipino.
Hindustan Petroleum Corporation Ltd,Mangalore.
AT&T, USA.
Tembec Inc.,Canada.
Sun Life of Canada.
NGK Insulators Ltd., Japan.
Hindalco in a joint venture with Almex USA Inc.
8/14/2019 7572927 Aditya Birla GroupBpsm for Mba
21/27
Acquisitions The Indian Rayon Corporation Ltd
Grasim acquires Dharani Cement and Shree DigvijayCement Indian Rayon acquires Madura Garments. Lawson Software (USA)
Hindalco acquires Indal. Indian Rayon acquires a stake in PSI Data Systems. Mount Gordon Copper mines in Australia Indian Rayon acquires TransWorks
Birla Copper acquires the Nifty Copper Mines inAustralia Nackawic Pulp Mill, Canada. Minacs Worldwide
8/14/2019 7572927 Aditya Birla GroupBpsm for Mba
22/27
CORPORATE STRATEGIES-
DIVERSIFICATION
8/14/2019 7572927 Aditya Birla GroupBpsm for Mba
23/27
8/14/2019 7572927 Aditya Birla GroupBpsm for Mba
24/27
8/14/2019 7572927 Aditya Birla GroupBpsm for Mba
25/27
BUSINESS STRATEGIES-EXPANSION
GRASIMTextiles AluminumFertilizer Software
Power Banking
8/14/2019 7572927 Aditya Birla GroupBpsm for Mba
26/27
AWARDS
2002-The Group receives The Economic Times' "Corporate Citizen" of the year award.
The Best Employer in India and among the top 20 in Asia" by the Hewitt-Economic Times
and Wall Street Journal Study 2007.
2003-Mr. Kumar Mangalam Birla, Chairman of the Group, is selected as Business India's
Businessman of the Year - 2003.
Mr. Kumar Mangalam Birla is selected as The Economic Times' Business Leader of the year.
The Group is ranked 16th in India's first ever survey of 'Great places to work in', published in
Business World magazine. The Group's joint venture concern, Birla Sun Life Insurance, is
ranked 9th in the same study.
The Group is ranked 20th in a study on the 'Best Employers in India', conducted by Hewitt
Associates and Business Today.
Hindalco receives the Asian CSR Award for its "Rural Poverty Alleviation Programme". The
Asian CSR Awards are Asia's premier awards programme on Corporate Social Responsibility.
Birla Copper, a strategic business unit of Hindalco, is accorded London Metal Exchange
(LME) registration. Its copper cathodes are approved as 'Grade A' copper brand by LME.
2004-Grasim, Nagda, received the FICCI Annual Award 2003-2004 in
recognition of corporate initiaitve in rural development.
8/14/2019 7572927 Aditya Birla GroupBpsm for Mba
27/27
Bihar Caustic and Chemicals Ltd., Rehla, Jharkhand, has received the
FICCI Annual Award 2003-2004 in recognition of corporate initiative in family welfare.
Hindalco recieves India CFO Award 2004 for excellence in finance in a large corporate.
Deming Award for Indo Gulf.
Indal wins FICCI Award 2002-2003 for 'Corporate Initiative in Rural Development'.
2006-Hindalco awarded the Greentech Safety Silver Award for its outstanding safety
performance during 2005-06.
2007-The Aditya Birla Group was honoured with the India Today Group's Readers Digest
Gold award in recognition of the work that truly exemplifies the highest values of society as
well as those of Reader's Digest. The award was received by Mrs. Rajashree Birla,
Chairperson, Aditya Birla Center for Community Initiatives and Rural Development, at the
Pegasus Corporate Social Responsibility Awards 2007 function
Hindalco awarded the CII - Sorabji Green Business Centre "National Award for Excellence in
Water Management 2007".
2008- The President of India, Mrs. Pratibha Patil conferred the much coveted Rotary
International Polio Eradication Champion Award on Mrs. Rajashree Birla in an elegantfunction at the Rashtrapati Bhavan (Delhi), attended by the Chairman, select Rotarians and
WHO officials
