7_EFFP Branding Guidelines_July 2009

EFFP IDENTITY ELEMENTS

EFFP identity elementsLogo

Display font – Baskerville Roman

The EFFP logo is made up of two elements, the ‘three squares’ and the ‘word mark’. These elements should always be used together as shown here, never separately.

Primary colour palette

Secondary colour palette

EFFP identity elementsColour palette EFFP’s primary colour palette is black and white. Using

them consistently across all media helps build recognition and coherence. A secondary colour palette is available for use in charts and graphs, it should only be used when absolutely necessary.

EFFP Black

C:0 M:0 Y:0 K:100

R:0 G:0 B:0

EFFP White

C:0 M:0 Y:0 K:0

R:255 G:255 B:255

EFFP Grey

PANTONE Cool Grey 6

C:0 M:0 Y:0 K:31

R:175 G:175 B:175

EFFP Red

PANTONE 485

C:0 M:95 Y:100 K:0

R:220 G:41 B:30

EFFP Blue

PANTONE 284

C:55 M:19 Y:0 K:0

R:104 G:172 B:229

EFFP Yellow

PANTONE 7405

C:0 M:10 Y:99 K:0

R:237 G:194 B:0

EFFP Brown

PANTONE 5835

C:0 M:2 Y:67 K:40

R:161 G:159 B:90

ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwzyz 1234567890!@£$%^&*()

ABC

EFFP identity elementsTypeface For fl exibility EFFP has two contrasting typefaces.

This is Baskerville Roman, it’s primarily used for large text and headings in all printed communications, and in some cases for typographic illustration. We do not recommend it is used for small text below 14pt.

Baskerville Roman

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwzyz 1234567890!@£$%^&*()

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwzyz 1234567890!@£$%^&*()

EFFP identity elementsTypeface

Akkurat LightPrimarily used for body copy.

Akkurat BoldPrimarily used for headings in body copy and typographic illustration.

This is Akkurat , it’s primarily used for body text in all printed communications and in some cases can be used for headlines and typographic illustration.

EFFP identity elementsTypographic illustration

Akkurat Lighty

Below are examples of how our typefaces can be used as illustration. It makes up an important part of the EFFP visual language.

EFFP identity elementsPhotography

Black and white cut-out photography Black and white photography Colour imageryOnly to be used when referencing a client.

Imagery is one of the most important elements of a company’s identity. EFFP’s primary photography uses a combination of black and white cut-out and full bleed photography.

Black and white cutout photography

In addition to photography, illustration forms an important part of the EFFP visual language. For fl exibility it is acceptable to use different illustration styles providing they are black and white.

EFFP identity elementsIllustration

APPLICATIONS

The following pages show how the EFFP identity elements can be used to bring the brand to life.

Dear Name Surname,

Re: EFFP Ministerial Visit, 05th March 2009

Once again, thank you for taking time to join us and key industry stakeholders on Thursday 05th March. We hope that you found the discussionsa throughout the day insightful and informative; in particular how the relationship between government and industry could evolve to help address some of the key issues impacting the farming and food sector.

A number of key points arose that, due to time constraints, we could not discuss in further detail. We have therefore summarised the views of the businesses in the pages following this letter. In particular, we would like to draw your attention to the views xxxxx over the impact of the Offi ce of Fair Trading on the consolidation of the dairy sector.

However, the core issue that arose was that of Planning Policy Guidelines on the development of ‘First Stage Processing Centres’ such as central grain stores (these views are discussed in detail in the pages following this letter). Senior representatives from xxxxx, xxxxxx and xxxxxx are keen to discuss this issue in further detail and would particularly welcome the opportunity to take up your offer to review the Planning Policy Guidelines with the appropriate government authority.

EFFP has been asked by the businesses to facilitate their involvement in this process. Therefore, we would like to invite your views on the most appropriate way to take this forward and to co-ordinate the next steps through your offi ce. I would be grateful if you could respond to this letter providing guidance on how to take this issue forward – as well as any other comments you may have in relation to the points raised below – to myself at the above address.

Yours faithfully,

Siôn RobertsChief Executive,English Farming and Food PartnershipsEnclosure.

Name SurnameAddress line oneAddress line twoAddress line threeAddress line four

11th March 2009

English Farming & Food PartnershipsRegistered number: 0000000Vat number: 000000000Registered Offi ce:318 King Street, London SK6 3LE

English Farming & Food Partnerships4th Floor, 45 Ludgate HillLondon EC4M 7JUTelephone 020 7213 0430Email [email protected]

EFFP identity elementsStationery

Letterhead Continuation sheet

To Name SurnameCompany Company NameFax no. 000 0000 0000Telephone no. 000 0000 0000From Name SurnameFax no. 000 0000 0000Date 00 month 0000Pages 00 (including cover)

Subject in Arial Bold

Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Utenim ad minim veniam, quis nostrud exercitation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Duis autem vel eum iriure dolor in hendrerit vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis dolore te feugait nulla facilisi. Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exercitation ullam corper suscipit lobortisnisl ut aliquip ex ea commodo consequat autem. Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exercitation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat.

Complimentary close

Name of senderTitle of senderDepartmentDirect telephone extensionDirect email address

FAX



To Name SurnameCc Name Surname, Name SurnameFrom Name SurnameDepartment Department NameDate 00 Month 0000Subject Subject can consist of several words

Subject in Arial Bold

Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Utenim ad minim veniam, quis nostrud exercitation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Duis autem vel eum iriure dolor in hendrerit vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis dolore te feugait nulla facilisi. Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exercitation ullam corper suscipit lobortis nisl ut aliquip ex ea commodo consequat autem vel eum blandit iriure. Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exercitation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat.

Complimentary close

Name of senderTitle of senderDepartmentDirect telephone extensionDirect email address

MEMO



Fax Memo Agenda Invoice

Presentation Title / 1 January 2009

Meeting Meeting nameDate 00 month 0000Time Start 00.00 Finish 00.00Place Meeting placeDistribution Name Surname, Name Surname

Description of event

1. Enter heading hereEnter text here



Speaker Timings

Name Surname 00 mins



AGENDA



To Name SurnameCompany Company NameAddress Company address hereDate 00 month 0000Invoice no. 0000

Description

TextTextText

Total £

Terms of payment strictly 30 daysVAT Registration number

Net £ VAT £

£000,000 £000,000£000,000 £000,000£000,000 £000,000

£000,000

INVOICE




Mapping opportunities & potential champions for PSFPIResponse to invitation to tender

Date: January 2009

Contents

1. Heading level 1 (Arial / 14pt / regular) 21.1 Heading level 2 (Arial 9.5pt bold)

2. Bullet points 3

3. Tables 4

Navigation header

Date: January 2009

Prepared by:NameTitleEmail

Map

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SFPI

101. Heading level 1 (Arial / 14pt / bold)Body text should be indented to line up with numbering. Body text should be indented in line with numbering. Body text should be indented to line up with numbering. Body text should be indented in line with numbering. Body text should be indented to line up with numbering. Body text should be indented in line with numbering.

1.1 Heading level 2 (Arial / 9.5pt / bold)Body text should be indented to line up with numbering. Body text should be indented in line with numbering. Body text should be indented to line up with numbering. Body text should be indented in line with numbering. Body text should be indented to line up with numbering. Body text should be indented in line with numbering.

1.1.a Heading level 3 (Arial / 9.5pt / bold)Body text should be indented to line up with numbering. Body text should be indented in line with numbering. Body text should be indented to line up with numbering. Body text should be indented in line with numbering. Body text should be indented to line up with numbering. Body text should be indented in line with numbering.

2. Bullet pointsBody text here body text here body text here body text here body text here body text here body text here Body text here body text here body text here body text here body text here body text here body text here Body text here body text here body text here body text here body text here body text here body text here Body text here body text here body text here body text here body text here body text here body text here Body text here body text here body text here body text here body text here body text here body text here

Use the following style of bullet points

This is the preferred style for a fi rst level bullet. Zapf dingbats at 5pt. This is the preferred style for a fi rst level bullet. This is the preferred style for a fi rst level bullet.

– This is the preferred style for a second level bullet. An En dash at 9.5pt.– This is the preferred style for a second level bullet.– This is the preferred style for a second level bullet.

• This is the preferred style for a third level bullet. Standard bullet at 12pt.• This is the preferred style for a third level bullet.• This is the preferred style for a third level bullet.

Navigation header

Map

ping

opp

ortu

nitie

s &

pote

ntia

l cha

mpi

ons

for P

SFPI

283. TableThis is the style of table preferred. Full width or left aligned.

Column 1 Column 2umn 1 Column 3 Column 4 Column 5Left align text

Totals

Navigation header

Map

ping

opp

ortu

nitie

s &

pote

ntia

l cha

mpi

ons

for P

SFPI

36

Report template - Cover Report template - Page 1 Report template - Page 2 Report template - Page 3


Business card


Siôn RobertsChief Executive

English Farming & Food Partnerships

4th Floor, 45 Ludgate HillLondon EC4M 7JU

Telephone 020 7213 0436

Mobile 07776 218 514

Email [email protected]

Postcard front Postcard backs


FARMING & FOOD, STRONGER TOGETHER




English Farming & Food Partnerships

4th Floor, 45 Ludgate HillLondon EC4M 7JU

Telephone 020 7213 0430

Email [email protected]

EFFP identity elementsLiterature

VIEW quarterly magazine

EFFP identity elementsEFFP case studies

Folder Case studies

EFFP identity elementsExhibition stands

Pop up exhibition stand

EFFP identity elementsExhibition stands

Pull up banners

FARMING & FOOD, STRONGER TOGETHERwww.effp.com



FARM FOOD


www.effp.com

BLACKANDWHITEADVICE

EFFP is a specialist agrifood business consultancy, working across the full supply chain. We combine our farming knowledge with food industry expertise to help address structural, commercial and relationship issues across the industry, from an objective and independent standpoint.

Farming & Agribusiness The Food Chain Our Network Strategic Insights

Our View

EFFP’s Retail food price

forecast

Regional ServicesSupply Chain SoloutionsBusiness Development

g g

Our Services The Food Chain News & EventsAbout EFFP Strategic Insight Info & Reports

Whats new

Supplying local food to

mainstream customers -

A new report launched

New company formed

to provide national grain

storage and processing

network

Volatile food prices

demand new strategies

from food and farming

businesses

Events

EFFP annual conference -

Presentations available

The launch of Farexchange

- Yorkshire food in a

changing world

Home page Case studies page

EFFP identity elementsWebsite

National & International

Ten English Case Studies (large fi le to download)

Ten International Case Studies

Regional Case Studies

North East

North West

Yorkshire and Humber

East Midlands

West Midlands

East of England

South East

South West

These case studies are published as pdf fi les which require Adobe Acrobat

Reader, if you don’t have it on your computer already please download your

free copy from the Adobe website

CASE STUDIES ON COLLABORATION

EFFP has produced a number of case study documents which highlight successful collaboration in practice.

Our Services The Food Chain News & EventsAbout EFFP Strategic Insight

Promotional Literture

UK Agri-Industry Developments

Farmer Controlled Businesses

UK Market Developments

Useful information

Whats new

Supplying local food to

mainstream customers -

A new report launched

New company formed

to provide national grain

storage and processing

network

Volatile food prices

demand new strategies

from food and farming

businesses

Events

EFFP annual conference -

Presentations available

The launch of Farexchange

- Yorkshire food in a

changing world

Info & Reports

View

Case Studies

Effp Reports

EFFP NEWS

Bore feum quipsum duisiscilis ea faciliquat accum iureet, utetue mod tin vel eugiatio do dolore modiamet auguer sum amcorem dolor si tisit wis adit lan volortie erit nonsecte.

EFFP Annual Conference Supply Chain Soloutions EFFP’s Retail Food

Price Forecast

Delis ad min vendip euis erciliq

uat, vercilit la facin velendigna

conul laore dit ipis amconul lupt

atio commolum duipis dolortie.

Velenis sendre dunt nim irillan ute

cor suscincip eugiam, quam nulla

conulputate molorem incip estrud

esed magnim vullaorem velessim

zzrit, consed tatio delis min.

Ectetum nulpute magna aciduisi

estisse magnim vendion sequat wis

nim zzrit volobor sustin ulla.

Ectetum nulpute magna aciduisi

estisse magnim vendion sequat wis

nim zzrit volobor sustin ulla.

Business Development

Email newsletter page Email sign off page

EFFP identity elementsEmail

FARMING & FOOD,STRONGER TOGETHER

Mapping opportunities & potential champions for PSFPI

Response to invitation to tender

Date: Thursday 4th June 2009


EFFP focused PowerPoint slides

EFFP identity elementsPowerPoint

Subheader here 20pt Arial bold grey Body text Arial regular at 20pt. Os nulla alit ipit lut lorpero odolorper si et nonulla ndigna facin hent wismod er sim irilit dolum zzrilit et am, quat la commodo consenibh essectem incipiscil ute con ut lam, volorer iusto od euis autat.

Bullet level one uses a square bullet point Bullet level one uses a square bullet point

– Bullet level two uses a square bullet point – Bullet level two uses a square bullet point

• Bullet level three uses a square bullet point • Bullet level three uses a square bullet point

Insert title here in a maximum of two lines

Mapping opportunities and potential champions for PSFPI


02 02 Mapping opportunities and potential champions for PSFPI

FCB turnover vs. farm output


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02 Mapping opportunities and potential champions for PSFPI

Insert title here in a maximum of two lines



Client focused PowerPoint slides

Date: Thursday 4th June 2009

Mapping opportunities & potential champions for PSFPI

Response to invitation to tender


Mapping opportunities and potential champions for PSFPI


Client Hero - Insert title here in a maximum of two lines

02Mapping opportunities and potential champions for PSFPI


30%

20%25%

25%

1st Qtr

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5th Qtr

Body text Arial regular at 20pt. Nulla alit ipit lut lorpero odolorper si et nonulla ndigna facin hent wismod er sim irilit dolum zzrilit et am, quat la commodo consenibh essectem incipiscil ute con ut lam, volorer iusto od euis autat. rcipisit lore cor sum acidunt lore minisci duipsum zzrit.

02 Mapping opportunities and potential champions for PSFPI


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For further information or queries please contact:

Sarah MoffattTelephone 020 7213 0431Email [email protected]

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7_EFFP Branding Guidelines_July 2009

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