8-01-2013
TODAY’S JOURNEYCar Rental IndustryWhat’s New at HertzOur Partnership TodayOur Partnership Tomorrow
We continue to operate in a very competitive market place
Consolidation continues – Hertz/DTG; ABG acquires Zip & Payless
Car residual values down w/ car sales being down – impacts on RACs
Q1 2013 – Good Growth (+8%) led by commercial segment
Q2 2013 business growth slowed, commercial trending to flat
Sequester is drag on commercial business & government business
Headwinds in Europe continue
Next growth opportunity is off-airport – 53% of US drivers have not rented a car in the last 18 months
Car Rental Industry
What’s New At Hertz?
Carfirmations
5.9 M sent
Gold Choice -53 Locations
E-Return – 7.4M sent
Express Rent Kiosks –
500 kiosks today
Hertz On Demand –
35K cars today
Customer Experience
Fastest, easiest, most valued ….
Available free to Hertz Gold Plus Rewards Customers
What’s New At Hertz?• Dollar Thrifty Integration• Project North Star - a global reinvention of the Hertz car rental brand• China Auto Rental (CAR) – Powered by Hertz
– 20% stake; #1 Share in China; 700 locations (50+ airports in China)• Firefly
– Discount brand in Europe – 33 locations; Divestiture of Advantage brand• Sustainability
– 5000+ Hybrids in US fleet; 6 new solar locations in 2013• HQ move from Park Ridge to Estero FL – Why?
– We already have a strong presence. Florida has our second largest combined workforce (about 3,000 employees); and Floridians rent more cars from Hertz than customers in any other state.
– Florida is a world leader in travel and tourism. Being so close to so many potential customers will help position our company for long-term growth.
– The Fort Myers area is a great place to work and live. We chose the Fort Myers, Florida area in particular because of its diverse community appeal, deep, travel-related talent pool for growing our business, and accessibility to other leading tourism markets including Orlando, Miami/Fort Lauderdale and Tampa/St. Petersburg. In addition, there is no state income tax in. Florida
– Enables us to establish a common culture in a new environment. Selecting an entirely new location versus one of the legacy locations provides a tremendous opportunity to establish a new — and truly integrated — culture.
• Hertz Dream Cars – fleet of about 400 today• Hertz 24/7
– Revolutionary new rental service available any time, day or night. - hourly, daily, weekly or monthly rentals.– By 2016, we will have "self-serve" vehicles within minutes of the majority of the US population.
5
Dream Cars CollectionUnique rental options for consumers lookingfor an unforgettable travel experience, Hertz
Dream Cars Collection includes these luxury cars:
• Aston Martin V8 Vantage• Audi R8• Bentley Continental GT• Cadillac CTS-V• Ferrari (California, F430)• Lamborghini Gallardo
• Land Rover Range Rover Sport• Mercedes-Benz AMG (SLS, C63, E63)• Mercedes-Benz SL550, S550 and G550• Porsche (911, Cayenne, Boxster, Panamera)• SRT Viper• Tesla S
Explore at HertzDreamCars.com or Call 1.888.296.9124
Exhilaration, Delivered.
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Reserve Access Drive
Membership Card/Key Fob Access24 Hour In House Member Care
Center24 Hour Roadside Assistance
Remote Lock/UnlockAnti Theft Immobilizer
FuelInsuranceBluetooth
Reserved ParkingIn Car Concierge
Real-time Reporting
Zagat Award – 2013/14
Awards & Accolades• Hertz scored #1 in over 90% of RAC surveys worldwide• Best Intranet Employee Portal for BenefitsPlus from
Employee Benefit News • World’s Best Car Rental Agency and inaugural member of
Travel + Leisure’s World’s Best Awards Hall of Fame• Best Use of a Social Media Platform – Travel + Leisure SMITTYS Award• Business Travel Innovation Awards from Global Business Travel
Assoc. (GBTA) and Fast Company for: Sustainable Practice (Green Traveler Collection), Travel Personalization (Gold Choice), and Traveler Productivity (NeverLost)
• Best Car Rental Chain in the World by Frequent Business Traveler• Best Luxury Travel Brand of the Year by LUXGetaway• CIO Magazine names Hertz & ExpressRent Kiosks one of 100
innovative organizations using IT effectively to create business value• Hertz Sweden: Most Environmentally Friendly Car Rental Company by
Swedish Association of Green Motorists
*Hertz.com (2011) Hertz Fuel Efficient Cars
Fleet % based
on MPG
Hertz fleet composition: most fuel efficient in the industry
Fuel Efficient Fleet
Our Partnership TodayIncreased Financial Support for CBTGHertz “Coupons” listed on CBTG WebsiteHertz Reps assigned to CBTG agenciesCBTG Info available to reps on Hertz sales intranet siteParticipation in quarterly meetings“One-off” Assistance being provided as requestedNeed Your “point person” for Hertz updates
Marketshare Bonus• $.50 Paid quarterly on ALL rentals to each agency @ or above 31% Hertz share• Results so far:
– 2011 - $24,067– 2012 – $23,019– 2013 - $12,785 (Q1 & Q2 only)
• Agencies earn this bonus even if CBTG as a group does not achieve 31% Hertz share
• How Can You Increase Hertz Share?1. Use the CBTG CDP # 317491 - 10% commissions on Weekly & Weekend Rentals
2. Hertz Business Rewards Program
3. Promote New Hertz Improvements
4. Tools You Can Use
As a reminder, program benefits are:
Benefits for your Clients• Up to 20% Off Hertz Business Travel Rates• Free Rental Days
• Earn 1 credit for every qualified rental day• 15 rental credits earn a Free Rental Day
Certificate• Customized Billing Options• Employees can earn their own free days
through Hertz #1 Awards®
• Complimentary membership in Hertz #1 Club Gold®
Benefits for your Agency• 10% Commission
• 5% commission on all bookings made with the Hertz Business Account CDP#
• 5% Agency Referral Bonus*• $50 Hertz Rental Certificate when newly
enrolled account completes their first rental• Better BAP Override Scale• Quarterly Market Share Bonus
Benefits for your Front-Line Agents• Free Rental Day Certificate for every new
account enrolled• 10 Agent Gold Rewards® Points on qualifying
rentals of 3 days or longer
For full details, visit hertz.com/businessrewards
Tools You Can Use
1. Hertz News OnlineQuarterly Online Newsletter. #1 resource for the latest information. Visit www.agentnewsonline.com to sign up today!
2. Travel Agent Discount
CDP # 69212 offers: Up to 20% off on Retail Rates 3. Agent Gold Rewards
Hertz's Travel Agent Loyalty Program. Sign up at www.hertzagentgold.com
Our Partnership TomorrowProposal for 2014 – 2016Continuity of PartnershipCommitted Annual Financial Support RemainsRetail & HBR Overrides RemainImproved Communication Plan – your “Hertz Point Person”New Increased Financial Opportunities
Market share threshold lowered from 31% to 27% expands qualifiers
Account Conversion Bonus – plus helps drive share bonus