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8-28-13 Understanding Google+ for Your Business

Date post:01-Sep-2014
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Description:
Details on Google+ Authorship, Google+ Publisher and Review Encouragement Programs. Much of this presentation involved live workshop demos that are not included in this slidedeck.
Transcript:
  • Google+ for Your Local Business
  • Advanced Topics Covered in Upcoming Workshops Sources Noted You can find this presentation on Before We Begin Wifi Password getfound http://moz.com
  • WEDNESDAY NIGHTS TWICE PER MONTH 5:30 - 7:00 pm foxxr.com/workshops Internet Marketing Workshops
  • GUARANTEED!
  • Why Focus on Google
  • 2013 Local Search Ranking Factors ExternalLoc.Signals Whats Important? Google+ Internet Directories Optimized Website Who is talking about your company Reviews and Testimonials
  • Anatomy of a Search Result Page
  • New Local Search Result Pages
  • Google+ Agenda
  • Google Authorship 1. Authorship helps searchers discover great information by highlighting content from authors who they might find interesting. 2. If youre an author, signing up for authorship will help users recognize content that youve written. 3. Additionally, searchers can click the byline to see more articles youve authored or to follow you on Google+ 4. Its that simple! Search Result what is authorship http://googlewebmastercentral.blogspot.com/
  • Google Authorship Profile
  • ~ 35% Better Click-Thru Rates Google Authorship
  • Google Publisher / Direct Connect Google+ Direct Connect lets you quickly navigate to a Google+ Page (and even add that page to your circles) when using Google Search.
  • Google Authorship Step 1 https://plus.google.com/authorship
  • Google Authorship Step 2 Verify Your eMail https://plus.google.com/authorship
  • Google Authorship Step 3 Notice Verified email checkmark Add your website URL https://plus.google.com/authorship
  • Google Authorship Step 4 WordPress Non WordPress 1. Visit - https://support.google.com/webm asters/answer/2539557?hl=en Add Yoast SEO Plugin
  • Google Authorship Step 5 WordPress Non WordPress 1. Visit - https://support.google.com/webm asters/answer/2539557?hl=en Add Your Google+ Profile URL in User Profile field
  • Google Authorship Step 4 WordPress Non WordPress 1. Visit - https://support.google.com/webm asters/answer/2539557?hl=en Select Social in Yoast and Authorship dropdown for your profile
  • Google Publisher / Direct Connect Google+ Direct Connect lets you quickly navigate to a Google+ Page (and even add that page to your circles) when using Google Search.
  • Google+ Profile
  • Google+ Business Pages
  • https://support.google.com/plus
  • Discover More Own Your Own http://www.google.com/+/learnmore/
  • http://foxxr.com/review
  • Review Encouragement Call Brian Childers at 831-531-7771 to order without FREE SETUP branded for your company
  • Contact Foxxr for a consultation. Click the image to get started.
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