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Tip 1. Keep your target customer

in mind when writing your ads.

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Tip 2. Your ads need to be entirely

accurate for the landing page advertised

.

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Tip 3. Use negative keywords.

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Tip 4. Implement keyword

targeting to your ads.

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Tip 5. Use mobile-preferred ads

within your enhanced campaigns..

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Tip 6. Implement conversion

tracking.

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Tip 7. Always include one of your

main keywords in your ad copy or header.

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Tip 8. Use clear call-to-action

words

.