Date post: | 07-Aug-2015 |
Category: |
Marketing |
Upload: | pulavarthy-dheeraj |
View: | 34 times |
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14/03/2014 DIGITAL MARKETING WORKSHOP - DHEERAJ PULAVARTHY 1
"Building a website that
converts visitors
into customers"
14/03/2014 DIGITAL MARKETING WORKSHOP - DHEERAJ PULAVARTHY 2
Topics Covered
1) Discover what website usability really means2) How to test whether your site is easy to use or not3) When do you need a substantial redesign4) Understanding how Conversion Rate Optimisation
(CRO) works
14/03/2014 DIGITAL MARKETING WORKSHOP - DHEERAJ PULAVARTHY 3
Server uptime
Broken links
Mobile responsiveness
Availability and Accessibility
14/03/2014 DIGITAL MARKETING WORKSHOP - DHEERAJ PULAVARTHY 4
Simplicity
Familiarity
Consistency
Guidance
Direct feedback
Good information
architecture
Clarity
14/03/2014 DIGITAL MARKETING WORKSHOP - DHEERAJ PULAVARTHY 8
Site load‐time is reasonable
Adequate text‐to‐background contrast
Font size/spacing is easy to read
Flash & add‐ons are used sparingly
Images have appropriate ALT tag
Site has custom not‐found/404 page
Main navigation is easily identifiable
Navigation labels are clear & concise
Number of buttons/links is reasonable
Company logo is linked to home‐page
Links are consistent & easy to identify
Site search is easy to access
Accessibility Identity
14/03/2014 DIGITAL MARKETING WORKSHOP - DHEERAJ PULAVARTHY 9
Company logo is prominently placed
Tagline makes company’s purpose clear
Home‐page is digestible in 5 seconds
Clear path to company information
Clear path to contact information
Major headings are clear & descriptive
Critical content is above the “fold”
Styles & colors are consistent
Emphasis (bold, etc.) is used sparingly
Ads & pop‐ups are unobtrusive
Main copy is concise & explanatory
URLs are meaningful & user‐friendly
HTML page titles are explanatory
NavigationContent
14/03/2014 DIGITAL MARKETING WORKSHOP - DHEERAJ PULAVARTHY 10
Your website looks and feels outdated
Your website is difficult to navigate
Your website is not optimised for SEO
Your website has slow performance
Your website is not mobile friendly
Your website is hard to keep updated
Your website does not represent your business anymore
When you have to redesign your website
14/03/2014 DIGITAL MARKETING WORKSHOP - DHEERAJ PULAVARTHY 11
Conversion Rate Optimization is the practice of increasingthe amount of online sales and leads on a website, withoutincreasing the amount of web visitors.
Conversion Rate Optimization