8 Changes in the Auto Industry

Weston Vogel Cameron Owens Dylan Young

Kotter’s 8 Steps to Change

• Step 1 – Create Urgency• Step 2 – Form a Powerful Coalition• Step 3 – Create a Vision for Change• Step 4 – Communicate the Vision• Step 5 – Remove Obstacles• Step 6 – Create Short-term Wins• Step 7 – Build on the Change• Step 8 – Anchor the Change

Step 1 - Create Urgency

• Government Bailout

• Worst year in GM history

• Overhaul of 75% of Management

Step 2 – Form a Powerful Coalition

• Spread new policy through entire company

• New management with need for change

ideology

• Reduced complexity

• Single-point accountability

Step 3 – Create a Vision for Change

• Looking to future instead of present

• Changes to product lines

• EN-V concept

Step 4 – Communicate the Vision

• Marketing campaign

• Show changes vs. competetion

• Get public talking

Step 5 – Remove Obstacles

• Slim down production

• Remove unnecessary clutter and jobs

Step 6 - Create Short-term Wins

• Finishing in the black

• Paying back the bailout loan

• Regaining public trust

Step 7 – Build on the Change

• Cannot settle for short term accomplishments

• Goal of returning what it once was

• Bringing the best and most advance product to

market

Step 8 – Anchor the Changes

• Keep new ideas in employee’s minds

• Hire only people who will help advance the

company

• Plan for when decision makers retire

Review

GM used these 8 steps to overhaul their

company

This allowed GM to restore themselves from

ruins to greatness

These 8 steps show any company can rebuild