8 COMPETENCIES FOR YOUR DIGITAL FUTURE

The job market is evolving and the need for a different set of skills will be mandatory tomorrow. Nobody can stand on the sideline and wait for their digital aptitude to resolve by itself.

Furthermore, thinking that this is something temporary that will change with the next generations is a dead end. Youngsters are not always more digitally competent that the rest. We need implication from schools and universities, but foremost from companies and individuals.

You will find here 8 essential competencies for your digital future. Consider them your passport to a better job and life.

OPENNESS TO NOVELTY

It refers to the potential to be responsive when facing

changes and undefined environment, being able to efficiently integrate them

within own responsibilities. People with this competency

seek new solutions and outcomes out their zone of

familiarity. As individuals, we usually resist change. The

future urges us to embrace it.

SOCIAL NETWORK IMPACT

Social networking is a tool used by people all around the

world. It has created new levels of influence for

everybody. This competency refers to the potential to create

smart networks through innovative contents and

formulas, aimed at widening business and client frontiers.

Social media create brand ambassadors. Having influence

in this environment is a great added value.

ETHICAL BRANDING

Brands need to assess the importance of ethics. The

consumer needs to know what you know about them.

Furthermore, they must be told exactly how they intend to use the information. If they don’t

like what they see, they need a fair and easy way to opt out.

The ethical branding competency refers to the

potential to generate a positive and professional image as a

company ambassador in all of its areas.

DIVERSITY

Intuitively, we are aware that diversity matters. It’s also

increasingly clear that it makes sense in purely business terms. Having this competency refers

to the potential to work smoothly within multicultural

and diverse skilled teams, promoting a respectful environment towards

individual differences and opinions as a way to achieve

the best results.

DEALING WITH AMBIGUITY

Ambiguity is a powerful stressor. Things and decision

making are more complex and complicated under ambiguous

circumstances. This competence appeals to the potential to act and self-regulate when dealing with

scenarios where there are no clear solutions, methodology

or paths.

BRAVERY

‘That’s how things are done here’ is a dangerous sentence. Behind that affirmation we can

find pernicious habits, and obstacles to innovation.

The competency ‘bravery’ refers to the potential to act

courageously and with conviction, breaking habits for

the greater good whenever necessary.

DIVERGENT APPROACH

Closely related to ‘bravery’, this competency refers to the potential to think “outside of

the box” and generate transgressive ideas and solutions that assures

innovation and change. It’s all about creativity and new ways of thinking in the digital future.

WIKILEARNING

New challenges demand new ways of learning and adapting

to circumstances. ‘Wikilearning’ refers to the potential to self-learn and construct one's knowledge

using available means (including digital channels) and

being able to connect bits of knowledge from different

sources.