lessons about social media strategy

From Frank Underwood

“There’s no betterway to overpower atrickle of doubt than

with a flood ofnaked truth”

BE HONEST, BE TRUTHFUL, BE AUTHENTIC!Build a meaningful relationship with your audience

- Be Confident about: what you have,

what you do,who you are!

“If you don’t likehow the table is set,turn over the table”

Monitor online conversations and actively engage in them.Don’t try to dismiss negative comments, ignore them orsilence them-- Instead, join the conversation and try toshape it.Be transparent, knowledgeable, open and responsive.Demonstrate the impact of your brand’s efforts and createnew, positive experiences for your audience.

“After all,we are nothing more

or less than what we choose to reveal”

You need to carefully think about your contentstrategy on social media,

Use your content and channels attentively tobuild a community around your brand and

create awareness.

"Think twice, share once!"

“Generosity isits own form of

power”

Be generous!Give your audience what they are looking for,Engage with them.

“EvenAchilles

wasonlyas

strongashis

heel”

Know your brand’sstrengths & weaknesses;Identify your focus;Turn your weaknesses into strengths.

Treat social media as an integral part of your marketing strategy;Set your action plan;

Define your SMART goals(Specific, Measurable, Attainable, Relevant and Time-Bound);

Come up with your key performance indicators (KPIs) of success.

“Read the fine print”

Frank is a man of detail.Keep a close eye to your social media analytics

& make reporting on your social media activity a habit.