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1. Discuss the value-added attributes, benefits,
and fundamental drivers of m-commerce.
2. Describe the mobile computing environment
that supports m-commerce (devices,
software, services).
3. Describe the four major types of wireless
telecommunications networks.
4. Discuss m-commerce applications in finance.
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5. Describe m-commerce applications in shopping,
advertising, and provision of content.
6. Discuss the application of m-commerce within
organizations and across the supply chain.7. Describe consumer and personal applications of m-
commerce.
8. Understand the technologies and potentialapplication of location-based m-commerce.
9. Describe the major inhibitors and barriers of m-
commerce.
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mobile commerce (m-commerce or
m-business)
Any business activity conducted over awireless telecommunications network or from
mobile devices.
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ATTRIBUTES OF M-COMMERCE
Ubiquity
Convenience
Interactivity
Personalization
Localization
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2010, terdapat 220 juta ponsel yang digunakan atau 92 ponsel
per 100 penduduk (ITU, 2011).
Mengingat adanya pemilik ganda, ITU mengindikasikan bahwa
sebanyak 85% penduduk dewasa atau 65% dari jumlah
penduduk memiliki akses terhadap ponsel.
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Drivers: The handset culture
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Drivers: The Service Economy
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Drivers: Increased mobility
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Drivers:
Improved Price/Performance
Improve bandwidth
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wireless mobile computing (mobile
computing)
Computing that connects a mobile device to a
network or another computing device,
anytime, anywhere.
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MOBILE DEVICES
personal digital assistant (PDA)
A stand-alone handheld computer principally used
for personal information management.
smart phone
A mobile phone with PC-like capabilities.
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MOBILE COMPUTING SOFTWARE ANDSERVICES
Messaging Services
short message service (SMS)
A service that supports the sending and receiving of
short text messages on mobile phones.
multimedia messaging service (MMS)
The emerging generation of wireless messaging; MMS
is able to deliver rich media.
Location based Services
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MOBILE COMPUTING SOFTWARE ANDSERVICES
Voice-Support Services
Hands-free and eyes-free operations increaseproductivity, safety, effectiveness
Better operation in dirty or movingenvironments
Disabled people can use voice data for varioustasks
2 times faster than typing
Fewer errors
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Interactive Voice Response A computer voice system that enables users to
request and receive information and to enter and
change data through phone Patients schedule doctors appointments
Users request pick-up from FedEx
Employees find information, select, or changebenefits packages
Electric utilities can respond to customers
reporting power outages
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Voice Portal: A Web site with audio interface, accessed by
making a phone call
Request information verbally from system that:
Retrieves the information
Translates it into a computer-generated voice
reply
Tells you what you want to know
Tellme.com, bevocal.com
Helps businesses find new customers
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WIRELESS TELECOMMUNICATIONSNETWORKS
personal area network (PAN)
A wireless telecommunications network for device-to-device connections within a very short range.
Bluetooth
A set of telecommunications standards that enables
wireless devices to communicate with each other overshort distances.
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wireless local area network (WLAN)
A telecommunications network that enables users
to make short-range wireless connections to the
Internet or another network. Wi-Fi (wireless fidelity)
The common name used to describe the IEEE 802.11
standard used on most WLANs.
Municipal Wi-Fi networks
large number of connected hotspots
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WiMax
A wireless standard (IEEE 802.16) for making
broadband network connections over a medium-
size area such as a city. wireless wide area network (WWAN)
A telecommunications network that offers
wireless coverage over a large geographical area,
typically over a cellular phone network.
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MOBILE BANKING
MOBILE PAYMENTS
Mobile Proximity Payments
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Mobile Remote Payments
microfinance
Refers to the provision of financial services to
poor or low-income clients, including consumersand the self-employed.
Obopay, McheckSMS
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MOBILE MARKETING CAMPAIGNS
Four classes of online campaigns:
1. Information
2. Entertainment
3. Raffles
4. Coupons
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The major objectives of these classes fell into one
of six categories:
1.Building brand awareness
2.Changing brand image3.Promoting sales
4.Enhancing brand loyalty
5.Building customer databases
6.Stimulating mobile word of mouth
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mobile worker
Any employee who is away from his or her
primary work space at least 10 hours a week
or 25 percent of the time.
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Benefits of Mobile Workforce Support
Provides mobile workers with real-time access to
enterprise data and applications
Reduces time required in the field to process orders orto service customer requests
Automates existing paper and pen processes and
workflows
Ensures that processes are completed in a uniformfashion with minimal data entry errors or data loss
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Challenges of Mobile Workforce Support
Network coverage gaps and interruptions
Internetwork roaming
Mobile network and application performance Device and network management
Bandwidth management
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mobile entertainment
Any type of leisure activity that utilizes
wireless telecommunication networks,
interacts with service providers, and incurs a
cost upon usage.
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MOBILE MUSIC AND VIDEO
MOBILE GAMES
PDAs (Handsprings Visor) with Flash RAM card
Nintendos Game Boy Advance
Sonys PocketStation
MOBILE GAMBLING
Germanys online lottery company fluxx.com available viamobile terminals
Hong Kong, betting on horse races via cell phones is
popular
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location-based m-commerce
(l-commerce)
Delivery of m-commerce transactions to
individuals in a specific location, at a specific
time.
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The services provided through location-based
m-commerce focus on five key factors:
1. Location
2. Navigation
3. Tracking
4. Mapping
5. Timing
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L-COMMERCE INFRASTRUCTURE
Mobile devices
Communication network
Positioning component
Service or application provider
Data or content provider
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Positioning Component network-based positioning
Relies on base stations to find the location of a
mobile device sending a signal or sensed by the
network.
terminal-based positioning
Calculating the location of a mobile device from
signals sent by the device to base stations.
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global positioning system (GPS)
A worldwide satellite-based tracking system
that enables users to determine their position
anywhere on Earth.
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real-time location system (RTLS)
Systems used to track and identify the location
of objects in real time, usually within a building
or other contained area.
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locating assets within a facility, such as finding a misplaced
tool cart in a warehouse
notification of new locations, such as an alert if a tool cart
improperly has left the facility
to locate customers, for example in a restaurant, for delivery
of food or service.
to maintain proper staffing levels of operational areas, such as
ensuring guards are in the proper locations in a correctional
facility
to quickly and automatically account for all staff after or
during an emergency evacuation
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Geographical information system (GIS)
A computer system capable of integrating, storing,editing, analyzing, sharing, and displayinggeographically referenced (spatial) information.
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E-911
Calls from cellular phones to providers of
emergency services Wireless carriers must provide feature that allows them
to identify number and location of the user
Mobile 911 calls must be forwarded immediately to the
appropriate agency
Automatic crash notification (ACN)
Device (now experimental) that will automatically
notify police of a vehicular accident
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BARRIERS TO LOCATION-BASED M-COMMERCE
Lack of GPS in mobile phones
Accuracy of devices
The cost-benefit justification
Limited network bandwidth
Invasion of privacy
Power consumption
M-spam
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M-COMMERCE SECURITY ISSUES
Worm: cabir, brador, redBrowser
Smart card security solutions
Voice communication can be intercepted by
hackers
One solution is an embedded biometric add-on
Back-end security solutionspublic key
infrastructure (PKI) and M-CERT (mobile
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