18
1 © 2007 Arbitron Inc. PPM PD TOOLS What is available in a PPM World?
1 © 2007 Arbitron Inc.
PPM PD TOOLS
What is available in a PPM World?
2 © 2007 Arbitron Inc.
How often does PPM data release?
3 © 2007 Arbitron Inc.
How do I access the PPM data?
§ PPM Analysis Tool/Weeklies§ EBook/PPM Preference Level Trend Report§ On request: Auxilary Reports§ Coming soon Pd Advantage Web!
4 © 2007 Arbitron Inc.
How can I analyze my P1s?
Preference Level Trend report at http://my.arbitron.com
Go to the PPM Analysis Tool software and use the “Target” button to select a P1 demo.
5 © 2007 Arbitron Inc.
Where Can I Get These Reports Today?Preference Level Trend Reports Available at http://my.arbitron.com
6 © 2007 Arbitron Inc.
How is my Core Audience Trending?
7 © 2007 Arbitron Inc.
Select surveys to trend, demo, daypart, and station
8 © 2007 Arbitron Inc.
P1 Preference Level Trend
9 © 2007 Arbitron Inc.
Recycling ReportsAuxiliary Reports
How often do listeners return to my station?
10 © 2007 Arbitron Inc.
Two Recycling Reports
Do my listeners come back to my station every day at the same time? (Horizontal)
Do my listeners come back to my station later/earlier in the day? (Vertical)
WR
NB
-FM
M-F 6a-10a
M-F 3p-7p
11 © 2007 Arbitron Inc.
Horizontal Recycling
8%
12%
6%
8%
8%
17%
7%
12%
6%
14%
6%
18%
8%
18%
7%
19%
19%
13%
14%
15%
19%
13%
27%
17%
25%
13%
33%
11%
WRNB-FM
WPHI-FM
WPPZ-FM
WUSL-FM
1 day 2 days 3 days 4 days 5 days 6 days 7 days
Source: Philadelphia Metro, PPM June 08, Black 12+, M-Su 6a-12m
25% of WRNB’saudience tunes in
7 days a week
12 © 2007 Arbitron Inc.
Vertical Recycling
Source: Philadelphia Metro, PPM June 08, Persons 25-54, M-Su 6a-12m
33% 40% 20%39%
14% 18% 12%
21%
18% 23% 13%8%
5% 5% 2% 7%
WRNB-FM WPHI-FM WPPZ-FM WUSL-FM
Evening
PM Drive
Mid-day
Exclusive - AM Drive
This data focuses on AM Drive listening.
18% of WRNB’s AM
drive listeners also tune into
PM Drive
33% of WRNB’sAM drive listening is exclusive to that
daypart
13 © 2007 Arbitron Inc.
Keep a Diary of Events
Track:Events on your stationEvents in the marketSpecial Guests on your stationWeatherSportsHolidaysContesting
14 © 2007 Arbitron Inc.
Top 3 Reports for Programmers
Vital Signs Report – PPM Analysis ToolTrender Report – PPM Analysis Tool■Day x Day■Hour X Hour
Preference Level Trend Report –http://my.arbitron.com
15 © 2007 Arbitron Inc.
Vital Signs
16 © 2007 Arbitron Inc.
Day X Day Trend
17 © 2007 Arbitron Inc.
Hour X Hour Trend
18 © 2007 Arbitron Inc.
How do I get more training?
• National web training that offers the new PPM 203• Custom hands on web training with your trainer• In person training!
THANK YOU! QUESTIONS?
Presented by: Monica NarvaezBilingual Training Service ConsultantPh: 310-824-6621Email: [email protected]
