Date post: | 10-Jul-2015 |
Category: |
Technology |
Upload: | lyman-perrine |
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8 Steps to Building A
Profitable SEO Strategy
Grow your Revenue with SEO
Step 1: Establish Your Goals
Have a clear goal you wish to accomplish with your SEO campaign. For most businesses that
is generating more revenue or leads.
For example: Increase leads being generated from non branded keywords by 30% over the
next 6 months.
Step 2: Track Performance with KPI’s
After you have your goals setup, it’s
important to establish key performance
indicators (KPI’s)
KPI’s are how you will track your
performance when it comes to achieving
your goals.
Examples of KPI’s
Return on Investment
Keyword Ranking
Click-Through Rate
Goal Conversion Rate
Search Impressions
Backlinks
Step 3: Revenue Focused
For most businesses generating more revenue is the end result of their marketing efforts. Why
should SEO be any different?
Envision SEO as a revenue driver and not only a means to generate more traffic.
Step 4: Understand Sales Funnel
Understanding your sales funnel for you
business is an important element to
understand about your business.
This will allow you to see how much potential
revenue you can generate by achieving
higher rankings for certain keywords.
What you should know
Visitor to Lead Rate
Raw Lead to Qualified Rate
Lead to Sale Rate
Average Sale Price
Step 4: Calculate Missed Revenue
To calculate missed revenue I start by
researching relevant keywords for my client. I
do this in 3 phases:
Converting Organic Keywords
Converting Paid Keywords
New Keywords Likely to Convert
Step 5: Converting Keywords
When working with a new client. The first place I like to start is with their analytics. This allows
me to see keywords already generating conversions for their business.
Step 6: Prioritize Keywords
You need to prioritize your keywords based
on your goals. If your goal is to generate
more revenue, then you would start with the
keywords more likely to increase revenue.
This will save time and are more likely to
achieve greater results.
Keywords to look our for
Top Ranking Keywords
Keywords with Biggest ROI
Highly Converting Keywords
Easy To Rank Keywords
Step 7: Keyword Strategy
After prioritizing your keyword list, you have
to create a strategy on improving it’s
performance.
This may include properly optimizing your
pages for keywords, building backlinks, and
other methods.
Steps to Follow
Audit and Optimize Landing Pages
Create New Landing Pages
Research Competition
Develop Backlink Strategies
Run PPC Campaigns
Step 8: Track Performance
One of the most important steps in developing your SEO Strategy is tracking your
performance over time. I do this by measuring each keywords rankings, traffic, conversions,
and other KPI’s for each month.
Stay Focused!
Remember before you begin your next SEO campaign to develop clear goals and KPI’s to
track your performance. Determine which keywords will help you achieve those goals in the
shortest amount of time. Then develop strategies on how to improve each keywords
performance. Make sure to track your performance overtime and make notes of any
changes you’ve made.
As long as you stay focused and have a clear objective your working toward, you will
achieve great results.
Get The Full Strategy! FREE
Make sure to read our blog post “How to
Create A Profitable SEO Strategy for Your
Business”
It goes into much more detail on developing
your SEO strategy and how to find those
profitable keywords.
Read it Here:
seovet.com/profitable-seo-strategy