Date post: | 13-Aug-2015 |
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8 things you should have in your Responsive Ecommerce Web Design
DBWebSolutions.com
Implementing responsive web design means opening up your online storefront to mobile visitors, effectively increasing your chances of getting more leads and sales through your site. While it may come as a mere fancy redesign to some business owners, you should realize that this change is geared toward marketing more than cosmetics. Making the decision to have a responsive site means giving your business more opportunities to grow, especially for the long haul.
Getting More Leads and Sales, Not Just Fancy Cosmetic Redesign
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Responsive Design Defined
Responsive Web Design or RWD as it is commonly referred to, implies the formatting of Website design in a way that it most optimal for viewing and navigation across a wide range of devices, including traditional PCs, smartphones and tablet devices.
An RWD makes use of media queries, which enable the page to employ different CSS3 style rules; plus fluid grids and flexible images, so that the Website automatically adjusts itself for a variety of mobile devices and their screens..
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Digital Media Consumption through Mobile
Users are now spending the majority of their time consuming digital media within mobile applications, according to a new study released by comScore. That means mobile apps, including the number 1 most popular app Facebook, eat up more of our time than desktop usage or mobile web surfing, accounting for 52% of the time spent using digital media. Combined with mobile web, mobile usage as a whole accounts for 60% of time spent, while desktop-based digital media consumption makes up the remaining 40%.
Apps today are driving the majority of media consumption activity, the report claims, now accounting for 7 our of every 8 minutes of media consumption on mobile devices. On smartphones, app activity is even higher, at 88% usage versus 82% on tablets.
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Mobile Users Go Social and Local
Using their mobile devices, owners do not just browse websites as they do with their desktop computers. They also engage in social networking and local search.
The research reported that there would be 81.8 billion US local search queries conducted via mobile in 2015, up 23.0% over 2014. And as of Jan 2015, 42% of total web traffic came from mobile devices accessing directories and other local web resources. This is a major increase from only 35% the previous year.
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Consequences of Your Non-Mobile Friendly Site
Google made an official announcement on February 26, 2015 that it will begin favoring mobile-friendly websites in search results. According to Google "This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results." With this update, there is good news and bad news for non-responsive design/non mobile-friendly websites.
- Google will see your website as non mobile-friendly or mobile-friendly. There is no middle-ground.
- All signals point to having very limited visibility in search results if your website isn't mobile-friendly.
- If the text is too small to read on mobile or the links on the page appear too close together your page will be flagged as 'not mobile-friendly'.
By not being mobile friendly – by not being responsive – your website is turning away mobile visitors. These visitors could have been business leads and sales.
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Go Responsive, Reap the Benefits
By going for mobile responsive web design, you’ll enjoy the following benefits:
- Great user experience.
- No need to maintain multiple versions of websites.
- No need to SEO for multiple websites.
- Efficient crawling and indexing of search engine robots.
- Higher chances of pages getting ranked.
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Best Benefit: Get More Leads and Sales!
Responsive web design isn’t merely improving the appearance of your website on mobile devices; it’s about showing prospects that you care and that you are ready to cater to their needs, including the need to browse your site through mobile. It’s about increasing your leads and sales.
Do people actually buy through mobile devices? A comScore study shows that Q3 2014 m-commerce spending on smartphones and tablets added $6.7 billion for the quarter, up 17 percent vs. year ago, for a digital commerce spending total of $60.6 billion in the quarter.
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Get Free Consultation on Your Responsive Website
Before we even offer to create your mobile responsive website, we need to get to know your business and your target market. This helps us customize our approach, leading to better results. That’s why we’re offering a free in-depth consultation with you.
Send an email at [email protected] or call
+1-786-231-3766 now to see how you can schedule your free consultation on responsive web design today.
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