800-725-5507www.Position2.com

Rajiv ParikhCEO, Position2

Contact: bmsales@position2.com

The Extended Web

Social Networks

Blogs

Widgets

Images

VideosMicroblogging

Documents

Your Site

Understanding Your Company

Corporatist

Pragmatist Purist

Online activities must deliver business benefits

People are in charge, but corporations can benefit

People are the most powerful force on the net

Courtesy : Groundswell

Developing a Social Media Plan – POST Approach

Execution – The 4 ‘C’s

Connection and Content

Connection: Develop a media plan

Content:

Conversation and Conversion Conversation

Conversion

Track social media analytics:No. of fans, followers, replies, retweets, etc.

Use a social media monitoring tool to drive:

• Conversations• Share of voice• Sentiment• Analyze influencers

Traffic Building Favorites

Companies Resources - Sites Position2 Blog

http://blogs.position2.com Groundswell

http://groundswell.forrester.com

Web Strategist http://.web-strategist.com/

Mashable http://mashable.com

Chris brogan http://chrisbrogan.com

Jason Falls http://socialmediaexplorer.com/

Youtube/Facebook

About Position2

Search & social media marketing firm that delivers continuous growth for its customers through the proprietary ‘Surround & Intent Marketing’ methodology.

Position2 Brand MonitorTM

Real-time monitoring & analysis on conversations across millions of blog, social media, forum, news, video & photo sharing sites

Key capabilities include:

Dynamic tracking and response to conversations in real-time

Easy to use interface and workflow

Powerful brand, sentiment and share of voice analytics

Cloud based infrastructure

http://brandmonitor.position2.com

Bestbuy Case Example

Goal: Showcase Best Buy as a concerned and connected retailer through online community relationships

Theme: How to get the Best out of Best Buy

Objectives: Fulfill brand promises of Trusted Perspective for Inspired Living Educate customers about technology and life integration Decrease customer’s technology-related stress Drive online product discussions

Bringing people to Bestbuy.com

Community forums Customer Reviews Customer service through chat and call Q&A section

Empowering Teens - Myspace

Facebook - Campaign

Thank You

http://brandmonitor.position2.com

Position2 Inc366 Cambridge AvenuePalo Alto, CA 94306Phone: 650-618-8900