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| Date post: | 17-May-2015 |
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1
How to Build your Floral Business with
Social Media Milena Regos
About MeWork Hard. Play Harder. about.me/milenaregos
Twitter hashtag: #UnitedWeBloom
“THE TIMES THEY ARE A-CHANGIN’.”
BOB DYLAN
PhotoCredit: Savingcountrymusic.com
Social media is
PEOPLE using Technology to Communicate
91% of today’s online U.S. adults use social media
Source: Experian Simmons The 2012 Digital Marketer
Remember that: It’s less about
the NETWORKS
and more about the PEOPLE
0
0.15
0.3
0.45
0.6
Don’t know how
Don’t have
time
Don’t belie
ve in it
Don’t see
the value
All of th
e above
12%8%
4%
54%
22%
For florists - the biggest obstacles to entering in social media marketing are:
Source: Out&About Marketing Imagine Social Media Survey 2011; n:285
0
0.15
0.3
0.45
0.6
Don’t know how
Don’t have
time
Don’t belie
ve in it
Don’t see
the value
All of th
e above
12%8%
4%
54%
22%
For florists - the biggest obstacles to entering in social media marketing are:
Source: Out&About Marketing Imagine Social Media Survey 2011; n:285
0%
30%
60%
Don’t know how
Don’t have
time
Don’t belie
ve in it
Don’t see
the value
All of th
e above
12%8%
4%
54%
22%
Source: Out&About Marketing Imagine Social Media Survey 2011; n:285
0%
25%
50%
75%
100%96%
4%
Source: Out&About Marketing Imagine Social Media Survey 2011; n:285
Believe in it
Don’t believe in it
0%
25%
50%
75%
100%
Facebook Twitter LinkedIn Pinterest
33%34%43%
99%
74% of gift retailers use social media
Source: GiftRetailerSurvey 2012
Facebook: 955 mil active users - just shy of a billion.! ! ! 1000000000
70% of local
businesses use
Facebook.
Source: Jeff Bullas.com
90% of gift retailers say Facebook is
the most effective
social media site
Source: GiftRetailerSurvey 2012
For your customers who like your brand on
60% are more likely to
recommendSource: Chadwick Martin Bailey, Mar 2011
For your customers who
like your brand on
51% are more likely to buy from
you
Source: Chadwick Martin Bailey, Mar 2011
Source: DigitalFlash, Jeff Bullas.com
Twitter: >200 mil active Twitter users
36% men 64% women
82% women18% men
Source: DigitalFlash, Wall Street Journal, Mashable.com
>10 mil usersdrives more traffic than Twitter
Pinterest users are second in buying power out of the top 5 social networks
Source: Comscore.com
However, Pinterest users spend more
money, more often, on more products than any other social
media site. Source: Comscore.com
Challenge I: Don’t have
time
Solution: Single
Platform
Powering more than 500,000 local businesses
YESTERDAY
TODAY
Enter your products, services, hours, locations,
photos & more.
OURPRODUCT
MOBILEWEBSITE
or slightly less than
• Get your storefront and menus in front of millions of potential and undecided customers• Easily change your menu, specials as often as you choose• Show up in searches based on location, specific items or popularity• Make your digital marketing extremely efficient• Enhance your brand awareness
per day you
can:
For the price of a
OURVALUE
Challenge 2: Don’t know
how
Support: 1-800-Flowers
Facebook: Store Locator
Find a Store Map View List View
Customize your appearance
Space for co-branded logo
Space for Shop-specific promotions
Let’s talk about
7 facebook strategies
for success
#1 Claim your business name
Ex: facebook.com/outandaboutmarketing
https://www.facebook.com/username
#2: Create a great looking Facebook page
Get creative with your Facebook Cover Photo
Change your photo to reflect the season
Showcase your products in a colorful way
Use one single image to light up your page
Show what you do
Show what you do + Be personal
• Educate• Inform• Entertain• Limit self
promotion
#3: Post Good Content
#4 Use Facebook Ads to attract qualified leads
Start by going to: https://www.facebook.com/advertisingMin daily spend: $10/day
Pay per click model
#5 Offer Facebook exclusive deals
$300 budget
58 new gym members
156 new likes
$8,148 in revenue
ROI: 2,616%
#1 reason to like your page (67% of ppl)
Focus on your fans
#7 Use Facebook Insights
DYI Facebook Resources
• https://www.facebook.com/business
• https://www.facebook.com/about/pages
• https://www.facebook.com/marketing
• http://facebook-studio.com/news/index
Use the background image
Use the advanced search on Twittersearch.twitter.com
Use HootSuite to manage your Twitter
Schedule Tweets
Pinterest first became known with WOMEN PLANNING WEDDINGS
and is still the largest demographics.
Get an account
Upload quality images
Over 80% of pin on Pinterest are repins.
Upload new
content.
Add a pin to your website
Does social media work?
33% report higher sales
44% report higher in- store traffic
40% report increased customer loyalty
Source: GiftRetailerSurvey 2012
But how do
you measure LOVE?
1. Set aside time daily - min 1 hour to work on your digital presence or hire someone.
2. Secure your business listings/profiles - social, local - Facebook, Twitter, Google, Yelp, Instagram, etc.
3. Create/Improve your Facebook business page. Schedule daily updates.
4. Set aside time for future training - webinars, white papers, ebooks, conferences.
5. Use 1-800-Flowers resources/SinglePlatform resources.
Your Action List
Get 40 extra free tips, tools and best practices
• 20 best practices to rock your Facebook page
• 10 free listening tools
• Milena’s faves: 10 time management tips
• Sign up now on www.outandaboutmarketing.com and get them delivered to your inbox
Milena RegosTwitter: @milenaregos
http://www.outandaboutmarketing.comhttp://www.slideshare.net/milenaregos
Images photo credit: Creative Commons unless indicated otherwise
Thank you!
