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Virtualization Mastery VMware Virtualization Management Marketing Campaign Overview June 2011 Get ready to grow your virtualization business. Across companies large and small globally, the number of virtual machines installed is expected to grow by a factor of 10 between 2008 to 2012— by which time, about 58 million virtual machines will be deployed 1 . According to current virtualization customers, one of the primary challenges facing IT staff is keeping up with the everyday management of their physical and virtual infrastructure 2 . Overall, the market for virtual infrastructure and operations management is set to grow to $4.5 billion by 2014 3 . Our campaign offers a tremendous opportunity to help you expand your footprint within your existing virtualization customer base. How? By showing that VMware solutions take the complexity out of management, accelerates IT service delivery, transforms operational efficiency, automatically assures compliance, and reduces business risks. When it comes to transforming the virtualized datacenter, IT management processes must change. To get an idea of the size of this opportunity, bear in mind that we have reached a significant milestone in the industry in 2010—there are now MORE virtual servers being deployed than there are physical servers. This means that for every company looking to move closer to an IT-as-a-service model, the hurdle of management complexity must be overcome. This new campaign aims to put VMware firmly on the consideration list of customers who are struggling to manage dynamic virtual datacenters with traditional, siloed tools built for static environments. Together, we can confidently show that the best choice of software for managing virtual environments comes from the industry visionary and leader in virtualization and cloud infrastructure. This campaign gives you everything you need to stimulate demand and close high-value opportunities within your enterprise customer base. So start driving profit now with the VMware Virtualization Mastery Campaign. What are the campaign objectives? • Awareness and education – To educate our existing virtualization customer base—both our traditional VMware vSphere admin audience, as well as with management and VPs of IT infrastructure and Operations—that VMware management solutions are built for dynamic environments to dramatically transform how organizations manage IT and deliver services via VMware solution experts in video, customer references and solution briefs. In addition, the interactive social components added in Phase 2 provide an opportunity to extend the campaign beyond traditional email programs. • Demand generation – Drive leads for the highlighted products in the campaign: VMware vCenter Site Recovery Manager and VMware vCenter Operations through compelling multimedia as well as internal and analyst whitepaper offers. Who are we talking to? Installed base customers, at Enterprise/Large Commercial accounts with 50+ virtual machines (more than 20 VMware vSphere™ licenses): • Primary titles – IT Managers/Directors, Operations Managers/ Directors, VP of IT, Operations, Directors of Disaster Recovery/Planning • Secondary titles – Influencers; Dir/VP compliance, Security VMware Champions/Buyers; VI admins What’s the big campaign idea? We know our customers are in various stages of virtualization of their IT environments. For some, the daily struggle with their current traditional management tools and processes hampers their ability to meet long-term goals as they move to a private cloud model. If only there were a clear path and expert advice that could help them simplify how their IT is managed. With that insight, this campaign offers up three of our top management experts—actual VMware engineers—to lead customers on a prescribed path from IT management complexity to virtualization mastery. For your enterprise customers, the complexity and risk involved in managing physical and virtual environments with traditional datacenter management tools is often overwhelming. Take credit for making your customers’ journey to cloud computing as painless as possible with VMware cloud and infrastructure management solutions. 812-139_Virtualization Management_Overview_Updates_060811.indd 1 6/8/11 4:16 PM
