STRATEGY | TACTICS | CONTENT & CREATIVE | DEVELOPMENT | TRAINING

Keeping Your Funnel Full

What is ‘Full Funnel Marketing?’+The Buyer Journey

- Introduction- Rapport Building- Trust Building- Pain Reveal- Solution Selling

The customer journey through activities

In Marketing Terms

Treat nurture like a cocktail party

First Touch Best Practices+Provide Hyper Value+Don’t ask for much+Reduce friction+Give, and get

Your reputation matters, establish it

Lead Nurturing+Prepare to give even more+Don’t be overbearing+Consider your channels+Everyone is unique

Keep your dating profile up to date

Measure the Impact+Engagement is King

Look for love

Personalization is Critical

STRATEGY | TACTICS | CONTENT & CREATIVE | DEVELOPMENT | TRAINING

Thank you!