PROJECTThis project will consist of filming the activities taking place during Spirit Week 2018 at BCBSNC. The project will take place primarily on the Durham campus, with additional filming in Winston-Salem and surrounding locations. Filming will consist primarily of BROLL and collecting soundbites from employees.

Next steps1. Confirm schedule2. Determine final deliverables3. Determine if 2 shoot locations are needed for Tuesday (Oct 2)4. Finalize filming times

OBJECTIVES- Demonstrate how BCBSNC cares about building a community focused on their employees happiness, work life, and well being. -Highlight the many events and activities held during Spirit week and show off a bit of company culture.-Hear insight from BCBSNC employees on what they love most about working at BCBSNC and what’s important to them.

Pre-production strategy

Kim Jansen Kim.Jansen@bcbsnc.com

203.554.0696

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Nicole Cantley Nicole.Cantley@bcbsnc.com

919.906.0845

Kyle Sheatskyle@watchthegrid.com

919-649-5359

8/20/18 Version 2

DELIVERABLESMain video (title?)- 2-3 minutes long-Combination of BROLL with soundbitesfrom employees

Main trailer- <60 seconds -Shorter hype video showing most excitingevents and activities of Spirit Week

5K video- 1-2 minutes-Highlight video featuring employees running 5K-Soundbites about healthy living and how BCBSNC cares about employee health

(TBD) Fearless/Family Video (title?)- 1-2 minutes-Features soundbites from employees discussing howthey enjoy working at BCBSNC, the work/life balance,and being able to spend time with their family.

No RMH specific Video, but BROLL will be delivered separately.

Pre-production strategy

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ITINERARYSCHEDULE details/changes TBD*

Pre-production strategy

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MONDAY OCTOBER 1 [Cowboy in the Carolinas]SHOOT DAY: TBDLOCATION: Durham Kick-Off Day FOOTAGE: soundbites, BROLL, presentation soundbites

TUESDAY OCTOBER 2 [Employee Expo/Twinning Tuesday]SHOOT DAY: 11am-2pm LOCATION 1: 11am-2:00pm Winston Salem Employee Expo in Winston SalemLOCATION 2: TBD DurhamTwinning TuesdayFOOTAGE: soundbites, BROLL, presentation soundbites

WEDNESDAY OCTOBER 3 [Wayback Wednesday]SHOOT DAY: 8:15am-4:00pmLOCATION 1: 9:00am-11:00am Durham (Building 100) USO Bike Build and Packing RMH Care BagsLOCATION 2: 12:00pm-2:00pm Ronald McDonald HouseLOCATION 3: 1:45pm-3:00pm Durham (Building 500)Packing RMH Care BagsFOOTAGE: BROLL & soundbites

THURSDAY OCTOBER 4 [BCBSNC Employee Expo]SHOOT DAY: 10:00am-3:00pmLOCATION: 11:00am-2:00pm DurhamEmployee Expo in Durham with Fayetteville employees as well FOOTAGE: BROLL & soundbites

FRIDAY OCTOBER 5 [Mascots on Campus]SHOOT DAY: TBDLOCATION: Durham FOOTAGE: BROLL & soundbites

SATURDAY OCTOBER 6[Desk to 5k]SHOOT DAY: TBDLOCATION: NC Museum of Art FOOTAGE: BROLL & soundbites

SUNDAY OCTOBER 7[Hurricanes Game]SHOOT DAY: TBDLOCATION: PNC ArenaFOOTAGE: BROLL & soundbites

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ITINERARY(continued)Pre-production strategy

SCHEDULE details/changes TBD*

LOCATIONS

Durham Campus4615 University Dr.Durham, NC 27707

Winston-Salem Campus5660 University Pkwy.Winston-Salem, NC 27105

Ronald McDonald House506 Alexander Ave.Durham, NC 27705

NC Museum of Art2210 Blue Ridge Rd.Raleigh, NC 27607

PNC Arena1400 Edwards Mill Rd.Raleigh, NC 27607