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The Mobile Enterprise: Engaging Where Your Customers Are#SMTLive

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Our Speakers

Paul Dunay is an award-winning B2B marketing expert with more than 20 years’ success in generating demand and creating buzz for leading technology, consumer products, financial services and professional services organizations. Paul is the author of five “Dummies” books including Facebook Advertising for Dummies (Wiley 2010), and Facebook Marketing for Dummies 3rd Edition (Wiley 2012). @PaulDunay

Matt Byrd makes email marketing happen at Litmus. An award-winning email marketer specializing in mobile strategy, list hygiene and subscriber reengagement, he has shared tactics and strategies at ExactTarget, MarketingSherpa, MediaPost, Litmus and TechMedia conferences. Matt's a native Texan, an Oklahoma Sooner and a BFA-holding Dramaturg (Google it!). He scoffs at people who say "email is dead.” @mparkerbyrd

Carrie Layne, founder and CEO of BestBuzz, is a pioneer in the digital marketing space with over 15 years of industry experience and has worked with top brands. In 2011, Layne launched BestBuzz, a mobile app that rewards customers for generating “buzz” about the best places and products. BestBuzz helps brands boost customer acquisition and drive loyalty through mobile activation triggers and social amplification tools which are managed and tracked through the BestBuzz marketing platform. Layne is recognized on the Business Journal’s prestigious “40 Under Forty” list. @carrielayne

Lon Safko is an author of remarkable breadth, writing nine innovative bestselling books, which have helped guide corporations in mastering social media marketing, integrating traditional, digital, and social media marketing. Lon trains executives to think creatively, uncovering the secrets of increasing customers, sales and revenue. His bestselling book published by John Wiley & Sons “The Social Media Bible,” unlocks the mysteries of the hottest new Internet wave, Social Media, such as Facebook, Twitter, and LinkedIn, for business. @lonsafko

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Mobile Marketing TodayDaily Activities

Copyright © - Lon Safko

Top 50 Mobile Marketing Statistics

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1. 91% - Percent of American adults own a cell phone.2. 61% - Percent of American adults own a smartphone.3. 32% - Percent of American adults own an e-reader.4. 42% - Percent of American adults own a tablet.5. 1.75 Billion - Number of smartphones in use worldwide.6. 143 Million - Number of smart phones in use in the U.S.7. 71 Million - Number of tablets in use in the U.S.8. 2x - Hours of time now spent on line over 2010.9. 81% - Percent of of U.S. adults age 25-34 who own a smartphone.10. 70% - Percent of teens who own a smartphone. 11. 50% - Percent of adults age 55 and over who own a smartphone.12. 53% - Percent of Android smartphone users.13. 40% - Percent of iPhone smartphone users.14. 3% - Percent of Blackberry smartphone users.15. 57% - Percent of users that won’t recommend a company with a poor mobile site.16. 2 - Number of hours each day spent by Americans on their phone.17. 1 out of 4 - Number of on-line searches done with a smartphones.18. $400 Billion - Dollars that will be spent on mobile marketing next year, ($139 billion in 2012).19. 45% - Percent of US marketing campaigns uses an app download.20. 8x - Number of mobile coupons that are redeemed verses emailed.21. 10x - Number of mobile coupons that are redeemed verses printed.22. 40% - Percent of people purchase after scanning a QR Barcode.




Top 50Mobile

MarketingStatistics

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23. 24.5 Billion - Dollars of ad revenue by the next of next year.24. $24.5 Billion - Dollars in mobile ad revenue by the end of next year.25. 85% - Number of people who prefer mobile apps over web sites.26. 7 out of 10 - Number of apps that are built for Apple IOS.27. 224 Million - Number of monthly mobile app users.28. 78% - Percent of people admit they take their smartphones to the bathroom.29. 91% - Number of people who admit their phone is within arms reach 24/7.30. 25% - Percent of of smartphone owners ages 18–44 say they...“can’t recall the last time

their smartphone wasn’t next to them.” 31. 6.8 Billion - Number of people on Earth.

• 4 Billion - Number of people who use a mobile phone.• 3.5 Billion - Number of people who use a toothbrush.

32. 25% - Percent who admit they only use smartphone to access the Internet.33. 5x - Number of cellphones as there are PC’s in the world.34. 95% - Percent of people reached by brands using SMS.35. 90% - Number of all text messages read within 3 minutes.36. 9 out of 10 - Number of mobile searches that lead to action.

• 50% - Percent of purchases that followed.37. 70% - Percent of mobile searches that lead to action within an hour.

• 1 - Number of months required by desktop searches.




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38. 74% - Percent of mobile user who use their smartphone while they shop. • 79% - Percent of those who then buy.

39. 50% - Percent of mobile users who have scanned a QR Code 40. 18% - Percent of those who then purchased after scanning a QR Code.41. 95% - Percent of users who look up local information.

• 61% Percent of those who then called. • 59% - Percent of those who then visited.

42. 189 Million - Number of Facebook users who are mobile-only.• 30% Percent of Facebook revenue from mobile users.

43. 751 Million - Number of Facebook users access from mobile devices (nearly 3/4).44. 60% - Percent of Twitter users who access the network from their mobile devices.45. 500 Million - Number of Twitter members.

• 228 Million - Number of active users.• 400 Million - Number of Tweets sent each day.

46. $4.4 Billion - Dollars spent on mobile advertising in the U.S. in 2012.• $8.5 Billion - Dollars spent on mobile advertising in the U.S. in 2012.• $31.1 Billion - Dollars projected spent on mobile advertising in the U.S. by 2017.

47. 5x - Number of time mobile ads perform better than online ads.48. 25% - Number of Americans who use mobile devices only to access the Internet. 49. 50% - Percent of tablet users who spend more online than do PC users.50. 50% - Percent of B2B vendors who sell through mobile.

• 75% - Percent of B2B vendors who plan mobile commerce by year’s end.




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Word-of-MouthMobile Customer Experience

@Best_Buzz@carrielayne

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MOBILE CUSTOMERS@Best_Buzz@carrielayne

SITE SOCIAL SEARCH

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DOODLE REVOLUTIONCASE STUDY


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MOBILE ACTIVATIONSocial Amplification Buzz


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The crazy growth of mobile email

• 44% of emails are opened on mobile devices

• ~400% growth in 3 years

• Most popular email client: iPhone Mail: 26% of opens

Source: Litmus/EmailClientMarketShare.com

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Marketers have been slow to adapt

• 31% of marketers are not sendingresponsive emails

Source: YesMail

• 80% of subscribers delete emails that don’t lookgood on their phones

Source: BlueHornet

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It may not be the hottest app on the block, but:

Email has an ROI of 4300%.It’s never been more important to make sure your emails look good on all devices and screen sizes.

Source: Direct Marketing Association

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Our Speakers

Paul Dunay is an award-winning B2B marketing expert with more than 20 years’ success in generating demand and creating buzz for leading technology, consumer products, financial services and professional services organizations. Paul is the author of five “Dummies” books including Facebook Advertising for Dummies (Wiley 2010), and Facebook Marketing for Dummies 3rd Edition (Wiley 2012). @PaulDunay

Matt Byrd makes email marketing happen at Litmus. An award-winning email marketer specializing in mobile strategy, list hygiene and subscriber reengagement, he has shared tactics and strategies at ExactTarget, MarketingSherpa, MediaPost, Litmus and TechMedia conferences. Matt's a native Texan, an Oklahoma Sooner and a BFA-holding Dramaturg (Google it!). He scoffs at people who say "email is dead.” @mparkerbyrd

Carrie Layne, founder and CEO of BestBuzz, is a pioneer in the digital marketing space with over 15 years of industry experience and has worked with top brands. In 2011, Layne launched BestBuzz, a mobile app that rewards customers for generating “buzz” about the best places and products. BestBuzz helps brands boost customer acquisition and drive loyalty through mobile activation triggers and social amplification tools which are managed and tracked through the BestBuzz marketing platform. Layne is recognized on the Business Journal’s prestigious “40 Under Forty” list. @carrielayne

Lon Safko is an author of remarkable breadth, writing nine innovative bestselling books, which have helped guide corporations in mastering social media marketing, integrating traditional, digital, and social media marketing. Lon trains executives to think creatively, uncovering the secrets of increasing customers, sales and revenue. His bestselling book published by John Wiley & Sons “The Social Media Bible,” unlocks the mysteries of the hottest new Internet wave, Social Media, such as Facebook, Twitter, and LinkedIn, for business. @lonsafko

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