89% of moms

are heavily

involved in

choosing a

swim team vs.

63% of dads

JOSE DE LA JARA

Costa Mesa Aquatic Club

Blow up the Box Unconventional, low-cost tactics to use locally.

Costa Mesa Aquatics ClubSwim, Swim Lessons & Water Polo

10 Strategies to Maximize Your $$$

1. Flyers 6. Partnerships

2. Banners 7. Business Partnerships

3. Door Hangers 8. City Guide

4. Lawn Signs 9. District Partnership

5. Movie Advertising 10. Community Events

1. Flyers

• Why Flyers?

• Low Cost

• Give Away Incentives

Locations

School Sites Pool Facilities

Sports Sites City Facilities

2. Banners

3. Door Hangers• Low Cost

• Target Audience

• Target Neighborhood

• Immediate Response

• Can Target by Street, Neighborhood

and Home

4. Lawn Signs

.• Low Cost

• Specific Location

Target

• High Traffic Flexibility

• Freeway Exits

• Big Intersections

• Near School Sites

• Daycare

• Store Entrances

• Trampoline Jump

House

• Libraries

5. Movie Advertising

6. Partnerships

.• Summer Swim Teams

• Learn to Swim Programs

• Pool Cleaners

• Realtors

• Junior Lifeguards

• Cross Marketing with

other Sports

7. Business Partnerships

.• School District Partnership

• City Partnership

• Non-profit Partnership

• City Contract

• Hurley Partnership

• Vans Partnership

• LA Chargers Partnership

• MESA WATER Partnership

• CM United Partnership

8. City Recreational Guide

.• Created an ad in the City Recreation

Guide

• Offered Two classes in Water polo for

the city. City takes a cut but the

advertising is Fantastic.

• SMART CAMP INSTRUCTORS

• Most cities will not allow competing

programs against their own

programming

9. District Partnerships

.Aquatics Club Viewed by District as a Community

Asset by Providing:

• Low Income Scholarships

• Feeder Programs for Local Schools

• Financial Partner for Booster Clubs

• Shared Equipment Between School and

Club

• Free Swim Lessons for Low Income

Students

• We are the Preferred Choice for All

Aquatics Solutions for the City and the

Local Residents.

10. Community Engagement

10. Community Engagement

10. Community Engagement

10. Community Engagement

Community Runs Elementary School Open House

Easter Event Back to School Event

4th of July Celebration Snoopy House Christmas Event

Rule # 1

Ask for Forgiveness,

Not Permission.

QUESTIONS?