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How many VISITORS, SHARES,
AND POTENTIAL LEADS...
…do you think
YOU’VE LOST OVER THE YEARS?
THE TRAFFIC THAT DIDN’T STICK AROUND,
LET ALONE CONVERT?
You know.
QUALITY
On average, it takes
3 H URS to write a
post. (At about $900, all costs considered)
[source]
Throw infographics and videos into the mix and
CONTENT IS QUITE THE INVESTMENT.
$
$ $
$
SMART DISTRIBUTION MIGHT BRING IN
QUALIFIED BLOG TRAFFIC...
...BUT OPPORTUNITIES ARE SLIPPING THROUGH
THE CRACKS OF YOUR CONTENT MARKETING.
It’s time we plug these leaks
You’re NOT ACCOMMODATING
THE ENTIRE BUYER JOURNEY
Leak #1
60% OF B2B CONTENT SITS UNUSED
[source]
THIS CONTENT JUST DOESN’T CONNECT WITH THE
BUYER’S JOURNEY.
REMEMBER: YOUR VISITORS ARE ALL ON DIFFERENT JOURNEYS.
LOOKING FOR DIFFERENT CONTENT.
MAKE SURE THERE’S VALUABLE CONTENT THAT SPEAKS TO
THEM EVERY STEP OF THE WAY.
AWARENESS CONSIDERATION DECISION CUSTOMER
YOU’RE SCARING READERS AWAY WITH
TOO MUCH TEXT
Leak #2
LET’S FACE IT. NOT EVERYONE ENJOYS READING.
94%
AND VISUAL CONTENT GENERATES 94% MORE VIEWS
THAN TEXT-HEAVY CONTENT.
[source]
SO DIVERSIFY YOUR CONTENT MIX
to accommodate different preferences and learning styles.
video ebook
infographic
NEGLECTING THE MOBILE EXPERIENCE.
You’re
Leak #3
WE CONSUME CONTENT ON ALL KINDS OF SCREENS
Desktop Phone Tablet
AND SINCE OVER 50% OF CONTENT CONSUMPTION HAPPENS
ON SMARTPHONES AND TABLETS
[source]
YOU CAN’T AFFORD TO SACRIFICE
Readability Social Sharing Lead Gen Enjoyment
ON THESE SMALLER SCREENS.
Your PREMIUM CONTENT
LIVES OUTSIDE YOUR BLOG.
Leak #4
“NO CONTENT IS AN ISLAND, ENTIRE OF ITSELF, EVERY POST IS A PIECE OF THE CONTINENT, A PART OF THE MAIN.”
—John Donne
GATING AN EBOOK BEHIND A LANDING PAGE
FORCES VISITORS TO
• Leave your blog… • Take multiple steps to access the content… • Download a PDF to
consume offline…
Damn! All these steps…
MAKE CONVERSION AND CONSUMPTION EASY
ON YOUR AUDIENCE.
250% INCREASE IN CONVERSION
CTA Overlay Traditional Landing page
250% INCREASE IN CONVERSION
CTA Overlay Traditional Landing page
Learn how increased lead conversion by 250%
with Uberflip Overlay CTAs
READ CASE STUDY
You’re NOT ENCOURAGING FURTHER CONTENT
CONSUMPTION.
Leak #5
THE MORE CONTENT VISITORS CONSUME, THE MORE EXPOSURE
THEY GET TO YOUR BRAND.
KEEP THEM GOING WITH:
RELATED CONTENT RECOMMENDATIONS.
KEEP THEM GOING WITH:
CTAs THAT DIRECT VISITORS TO PREMIUM CONTENT
OR CASE STUDIES.
KEEP THEM GOING WITH:
INTERNAL LINKS THAT REFER VISITORS
TO YOUR OTHER CONTENT.
Your content ISN’T ORGANIZED IN A
MEANINGFUL WAY.
Leak #6
OUR INSTINCT IS TO ORGANIZE CONTENT LIKE THIS:
Articles Infographics Webinars White Papers
“WHITE PAPERS! EXACTLY WHAT I WAS LOOKING FOR!”
“WHITE PAPERS! EXACTLY WHAT I WAS LOOKING FOR!”
SAID NO ONE EVER!
INSTEAD, YOU SHOULD ORGANIZE YOUR CONTENT INTO A MENU THAT
MAKES YOUR BUYERS FEEL AT HOME. By topic, interests or vertical.
NO SEARCH BAR
#7
There’s
on your blog
Leak #7
SOMETIMES VISITORS KNOW EXACTLY
WHAT THEY’RE LOOKING FOR.
DON'T MAKE THEM WORK TO FIND WHAT THEY WANT.
BECAUSE THERE’S A GOOD CHANCE
THEY WON’T.
GIVE THEM A SEARCH OPTION AND OPTIMIZE YOUR CONTENT
SO IT CAN BE FOUND.
DON’T LEVERAGE CONTEXT
#8
Your calls to action
Leak #8
A CALL-TO-ACTION WON’T WORK AS WELL IF IT’S NOT TAILORED
TO SUIT THE SITUATION.
“Would you like fries with that?”
“Would you like fries with that?”
“Would you like fries with that?”
“Would you like fries with that?”
Yes!
YOU HAVE A BETTER CHANCE OF GETTING A “YES”,
WHEN YOU SPEAK TO
WHO THEY ARE
WHERE THEY ARE
WHAT THEY ARE DOING
A COMPELLING CALL TO ACTION IS AS MUCH A PART OF THE EXPERIENCE
AS THE CONTENT ITSELF.
ü Contextual ü Concise ü Clickable
Your CONTENT
ISN’T SOCIAL
Leak #9
CONVERSATIONS AND COMMUNITIES ARE
CREATED AROUND CONTENT.
YOU NEED TO OPTIMIZE YOUR BLOG FOR THIS:
YOU NEED TO OPTIMIZE YOUR BLOG FOR THIS:
Make sharing obvious and easy Show off share counts for social proof Don’t overwhelm visitors with excessive options. Enable comments to encourage discussion and elicit feedback.
[source]
WE’VE GOTTEN GOOD AT CREATING CONTENT
AND DISTRIBUTING CONTENT AND MEASURING CONTENT.
BUT WHAT ABOUT THE OVERALL EXPERIENCE AROUND OUR CONTENT?
?
OPTIMIZE THE EXPERIENCE FOR VISITORS AND REALIZE
BETTER RESULTS FROM YOUR CONTENT MARKETING.
Uberflip lets you manage, measure and optimize
the content experience so it doesn’t leak—without relying on IT.
REQUEST A FREE TRIAL
Integrates with Marketing Automation
