Date post: | 01-Nov-2014 |
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9 Major Types of
Advertisements
Brand Advertising• is the most common type of advertising
which promotes the brand to its target market and aims to have a long term identity and image in the minds of the consumers.
Direct-Response Advertising
• a direct way of advertising to the target consumers through the use of mail, telephone, e-mail or text message.
Business-to-Business Advertising
• a type of advertising that focuses on a specific niche in the business industry (retailers, wholesalers, distributors etc.)
Retail or Local Advertising
• done by local stores that endorse where the products or services are available.
Institutional Advertising
• focused on establishing an image or identity of a company into the minds of the audience.
Public Service Advertising• advertisements for bringing awareness to
the public for a good cause or to prevent bad situations from happening.
Political Advertising
• a form of advertising that promotes politicians.
Interactive Advertising
• advertisements on web pages or digital media.
Directory Advertising• shows a list of companies, products or
services together with their addresses and contact information. (Most popular example: Yellow Pages)
Sources:
• http://www.reybelen.com/advertising/9-major-types-of-advertising/
• Advertising: Principles and Practices (International Edition) by Wells, Burnett, Moriarty