Mistakes

Bangladeshi Brands are

Making Online

9

By:

Creating Clutter of

Facebook Ads

But we missed out

some key tricks…!

Not defining clear goals, expectations, and

budget is a recipe for disaster. Many brands are

not incorporating a digital strategy into their

marketing plan.

Defined Strategy #1

Many brands are singularly focusing on

acquiring ‘followers’, forgetting to listen

to their users and trigger conversations.

It’s a two-way street!

Engaging Users with the Brand #2

Focus on User Experience

Ads are often directed to wrong audience,

and disregards user experience in design

and execution.

#3

Exclusively Facebook-based marketing

approach made it difficult for search

engines to index and rank local content.

Visibility on Search Engines #4

Brands are not getting the best out of

their content due to lack of effective

copywriting & optimization.

Content Optimization #5

Most brands are not directing their

online crowd through a systematic flow

to ensure proper guidance in

consumers’ purchasing cycle and

capture data in the process.

Funnels and Systems #6

ROI of digital marketing is rarely measured

and compared to offline platforms, thus

limiting objective assessment of impact on

brands’ bottom-line.

Measuring the Impact on Bottom Line #7

Many brands can’t break through the clutter.

Losing Customers in the Clutter #8

While it is evolving everyday, digital space is

still in its infancy in Bangladesh. Many brands

are struggling to keep-up with the rapidly

changing dynamics of the digital platforms.

Rapidly Changing Dynamics of Digital Platforms #9

Develop content

& break the clutter

Call to action

Targeted Ads

Step 1 Step 2 Step 3

Drive traffic to

website

Automate posts to

social media for

viral effects and

WOM

recommendation

Design a

functional landing

page and install

widgets & plug-ins Store User info

Follow up via Facebook

notifications, E-mail, SMS

Opt-in with social

media/e-mail

Step 4

Use of multiple

digital platforms

with effective media

planning

Getting the Basics Right

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