TRENDS 9 PACKAGING

Emerging In 2015

1. VISUAL AUTHENTICITY Visual authenticity is

a trend that marks a

significant departure

from the mainstream,

yet is quickly becoming

the mainstream itself.

Visually, it marks a

complete rejection of

established corporate brand

design and is a response to

the shifting consumer base,

with a majority of consumers

no longer wanting to

heavily rely on, or trust,

established brands.

Consumers' appetites are shifting

towards more authentic, real, quality,

honest products.

Products that are uncomplicated, yet

crafted, even vintage inspired. It's

about products that illustrate trust

and an in advertent human connection.

1. Natural color palettes

2. Handwritten, raw, freeform, or

sketchy typography

3. Hand drawn, simple illustrations

4. May include vintage inspired

references or type

Luxury of less is a trend that

represents a new generation of

luxury goods that are less

reliant on brands names and

ostentatious, flashy, over-design.

It's the era where the overall

brand experience is valued

almost as much as the actual

product itself. Often times, more.

2. LUXURY OF LESS

This new wave is all about brands that

exude class, rather than attempt to be flash.

Subtle cues in the packaging are the most

important aspect of the brand.

It is a return to a well-crafted and well-

considered notion of luxury.

Ultra-pure is a trend where

brands are looking to create

pure, stark, highly minimal

stripped-back brands,

packaging systems and brand

environments.

This trend is a reaction to

growing consumer

appreciation and desire for

minimally designed brands

and products.

3. ULTRA-PURE

Ultra-pure takes brand minimalism a step further: it's the process of

reducing a brand’s essence into the purest, simplest abstract form.

It's the opposite of excess and the ultimate expression of brand

purity. It relies on an absence of branding: there are usually no

traditional logos.

4. BIO-BASED

Bio-based packaging is not necessarily

a new trend per se.

Rather, it's a next-generation

technological evolution of sustainable

packaging as we know it.

Consumers are increasingly demanding

pure, honest, and environmentally

responsible products and packaging.

There has been a recent surge of new

Bio-Tech substrate innovations

inspired by nature, with the goal of

reducing our carbon footprint.

Packaging designers themselves have become much more

aware and hyper-vigilant about the problem of

packaging waste and its impact on our planet, and

how it will affect the next generation of humanity.

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5.PACKAGING WITH PERSONALITY As more people eat and drink on

the go —at school, work, the gym

and in transit—consumers want,

first and foremost, packaging

that is easy to hold, open, use

and reseal.

For beverages, “musts” are

openings that produce a smooth

and even stream to facilitate

the increasingly common practice

of drinking while walking, and

closures that seal tightly to

prevent spillage.

58%

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90%

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A secondary but increasingly important

consideration for on-the-go packaging is

style. “More and more people are eating and

sipping while walking and going to work,”

notes Vallalta.

“Visual appeal is becoming increasingly

important…

Consumers want products that offer style as

well as functionality.”

6. COMMUNICATING WITH GREEN WORRIERS Consumers are more concerned

than ever about the

environment, as evidenced by a

2014 internal Tetra Pak survey

covering 25 countries.

Sustainable packaging is

effective at alleviating

consumer guilt when it

communicates its benefits to

consumers beyond the recycling

symbol—an imperative that

plays to the overarching trend

of selling provenance along

with the product.

Food and beverage

packaging must

offer a range of

sizes while still

being sturdy,

compact and

lightweight.

Demographic trends are

clear:

A large and upward

trending percentage of

the population lives

in cities, and

packaging for urban-

dwellers should take

into account that many

of them walk, take

public transportation

and live in smaller

spaces.

Effective

packaging for

this cohort should

leave behind the

heft and the bulk,

offering optimal

protection for

their food while

being easy to lift

and carry without

a car.

7. PACKAGING FOR CITY DWELLERS

In the two-dimensional digital shopping

space, flat, fully printable packages

have an advantage over curved ones

partially covered by labels.

8. DESIGNING FOR DIGITAL The number of places and ways

consumers shop today demands

a fresh approach to the

concept of shelf appeal.

Packages that have “bill

boarding” potential are a

great canvas for

eye-catching graphics and

bold colors that characterize

modern campaigns.

INDEMAX www.indemax..com

9. SIMPLIFYING THEIR LIVES

of

respondents in

a large, 20-

country

consumer

survey

conducted by

Tetra Pak and

IPSOS in 2014

agreed with

the statement

“I wish

my life

were

more

simple.”

Packaging that is appropriately sized, and easy to

grip and hold, open and close, is the difference

between frustration and a return customer.

Additionally, packaging aimed at seniors should

be mindful of aging eyes, with larger print and

clear and intuitive markings indicating openings..

Indemax, Inc. manufactures hot melt parts and refurbishes hot

melt machines often used in the food packaging process.

If you use hot melt or are a dealer for hot melt replacement

equipment, check out our website and full catalog of parts:

http://www.Indemax.com.