9 Reasons Japanese Interactive Work Is Awesome

1.Distribution

(http://lastguy.jp/game.php?url=http%3A%2F%2Fgoogle.com

)

2.Advanced mobile culture

(http://www.youtube.com/watch?v=H1PM7YO6hEw)

3.It’s polite

(http://www.777interactive.jp/awards/2009/hellomap_blogparts/e/index.html

)

4.Craft

(http://www.uniqlo.com/try/

http://www.designersrevieofbooks.com/2009/03/designing-design/

)

5.It reflects a

culture of comics, gaming and technology

(http://spfdesign.jp/award/editscr/autumn/en.html

)

6.They are having fun with it

(http://www.engine-plus.co.jp/gassaku/award_one.htm)

7.Some of it is a bit strange

(http://www.tokyu-hands.co.jp/gw2008/mushi/)

8.Some of it is a bit clever (http://adzilla.blogspot.com/2007/02/japan-subway-

ad.html)

9. The work isn’t driven

by TV advertising(http://sagami.non-grid.jp/award/en.html)

Ideas stolen from Iain Tait (www.crackunit.com)

Illustrations by Yuki Nakano (www.yukister.com)

Arigatou gozaimasu