Summer Marketing Promotion Success: 9

Important Rules to Follow

Summer isn’t the time for your business to cool off, it’s the time

to heat it up.

Here are the 9 rules you need to know about

summer marketing promotions:

Messaging and offers should be consistent across print, broadcast, website, and social media channels during the marketing promotion (and ideally always).

1. Integrate online and offline efforts

Website Analytics

The goal here is to make your marketing promotion efforts recognizable and have people easily associate the promotion with your brand.

2. Maintain consistency for maximum results

3. Put your marketing promotion on steroids: make it a total company effort

Encourage employees to like and share social posts. Be sure to educate all of your employees on the details of the promotion and get them excited for it.

4. Reward loyal customers

Make sure your loyal customers feel loved and special. Exclusive discounts and offers, sneak peaks, and putting the spotlight on them generates goodwill and makes it more likely that they stick with your brand.

5. Give brand advocates a platform

Your dedicated customers are one of your most valuable assets. Word of mouth marketing is incredibly powerful. The more chances you give for your customers to speak for you, the better.

6. Set clear goals

You won’t know if your successful unless you establish what you’re trying to accomplish with the promotion before you start.

7. Measure, measure, measure

Find out how to determine if your efforts are helping you accomplish your goals. Examples include: website traffic, internal traffic, click-throughs, email open rates, leads generated, change in sales, etc.

8. Adjust accordingly

The advantage of measuring throughout the campaign means you have the opportunity to change anything that’s not working. You have limited time and money, don’t waste any of it on efforts that don’t drive results.

9. Keep records

Document the processes you use and what works. Time is valuable, and the more you keep track of what works, the less time you spend doing things that don’t work.

Want to know more about summer marketing

promotions? Read the full article here.

ParkerWhite crafts strategic marketing & branding to create meaningful connections between consumers & brands for health,

wellness & active lifestyle companies.

To learn more about ParkerWhite, visit www.parkerwhitecom