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Gemma Craven Head of Social@Ogilvy New York January 2013 9 Tips For Building An Internal Social Media Team
| Date post: | 15-Jul-2015 |
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Business |
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Gemma CravenHead of Social@Ogilvy New York
January 2013
9 TipsFor BuildingAn InternalSocial Media Team
Tip #1
Youth does not = knowing brand management
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Tip #2
Measurement & analytics are no longer optional
Tip #3
Content is key on today’s visual webTip #3
Content is key on today’s visual web
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Tip #4
Use a Center of Excellence approach
Image courtesy of the Altimeter Group
Tip #4
Use a Center of Excellence approach
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Tip #5
Ensure you have the right listening infrastructureTip #5
Ensure you have the right listening infrastructure
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Tip #6
Invest in trainingTip #6
Invest in training
Tip #7
Use your agency partners wiselyTip #7
Use your agency partners wisely
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Tip #8
Think about different global staffing modelsTip #8
Think about different global staffing models
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Tip #9
Look for hand raisers internallyTip #9
Look for hand raisers internally
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Gemma Craven
EVP, NY Group Head | Social@Ogilvy
Email: [email protected]
Twitter: @gemsie
Linkedin: linkedin.com/gemsiecraven
Connect with me
Social for brands site:
Social.ogilvy.com
