9 Tips to Turn You into a Sales Enablement Hero

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9 Tips to Bring the Love Back to Your Sales Portal

Optimize Content for Sales Teams

The percentage of sales teams that are dissatisfied with their marketing counterparts 50%

You’ve got great content already on your portal.

But can sales actually find that great messaging? Match content to sales situations and increase the love.

Why? The second biggest complaint was lack of effective content.

© KnowledgeTree 2014 www.KnowledgeTree.com 3

Relevant Content Keeps Sales Coming Back

< Don’t develop content on a cloud, isolated from your audience.

Work with experts in your own company to create content that resonates.


Help Sales Stay on Message

Sales people engage with buyers through conference calls, email, social media, webinars, and more.

But that volume of communication means sales may use outdated, inaccurate, or just ineffective messages

Help sales stay on message so they communicate proven value in every conversation.

1 Make sure your portal has the most current content.

2 Coach on when and how to find and use content.

3 Measure what works in sales situations, and iterate.


Match Buyer’s Emotion and Logic

I didn’t know that

That could be

useful

Does it fit in my plans?

Is this the best

decision?

Deal!

Appeal to prospect’s emotion and logic with content that addresses their current state of mind. When sales finds powerful content on your portal, they’ll be enthusiasts!


Know the Value of Your Content

According to MarketingProfs’ annual report, 55 percent of B2B content marketers think their campaigns are ineffective

If you can’t measure it, you can’t value it. So ask yourself, “What is the return on my content?”

If your answer includes just ‘opens’ and ‘clicks’, start again. Proving that you’re listening to market feedback gets sales on side with your portal.


Use Right Content for Right Segment

61% of sales interactions are disappointing to

buyers *Forrester Research

Why? Buyers want insight that solves business problems. Not another generic pitch.

Make sure your portal makes it easy to find content that matches each sales segment.


Make Your Content Social

0 Likes, tweets,

shares

KnowledgeTree ��@knowledgetree 3h

You have thousands of likes, tweets, and shares waiting to happen.


Make your own internal team your #1 social channel.


Let them know what content to share and make it easy.


Do More to Measure Content ROI

Opens Clicks

Shares Converted Leads

Closed Deals

You can’t improve what you can’t measure. So, understand what you want most from your content.

Measure that ROI so your portal has only winning content.


Be A Treasure Hunt

Shouldn’t

Content

Finding

Make it Easy to Find Content


What’s Next?

Read more best practices to enable sales with content

KnowledgeTree.com

Get your content to sales today with a free trial

KnowledgeTree.com


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9 Tips to Bring the Love Back to Your Sales Portal

Date post:	29-Nov-2014
Category:	Sales
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