Date post: | 15-Apr-2017 |
Category: |
Business |
Upload: | sourabh-sharma |
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@FIGorout @sssourabh
ways to use
influencer marketing
Sourabh SharmaFIG or out
Digital Influencer
9
@FIGorout @sssourabh
growing oldis a given
growing upis a choice
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if you are not evolving
you are dying
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“A hipster cousin of celebrity
endorsements”
New FTC (Federal Trade Commission)
guidelines on digital
advertising
“Native advertising”
“Narcissistic tendency disorder”
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Identifying Influencers
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Why Use Influencers?
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Start with an objective, not an influencer
1
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Work with authenticity
2
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Target product giveaways
3
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Tweak a brand’s
positioning
4
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Influence with a wider
distribution
5
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Promote a product
launch or event
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Make influencers
the enablers
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Develop campaign material
8
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Think outside the industry
box