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90-Minute Guru: Communication Strategy Mary Joyce | Bellevue Hub | Feb. 27, 2015
| Date post: | 07-Aug-2015 |
| Category: |
Government & Nonprofit |
| Upload: | mary-joyce |
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90-Minute Guru:
Communication Strat
egy
Mary Joyce | Bellevue Hub | Fe
b. 27, 2015
Quiz
What is the central concern of communication strategy?
Quiz
What is the central concern of communication strategy?
Quiz
What is the central concern of communication strategy?
1) Choosing the right channel
Quiz
What is the central concern of communication strategy?
1) Choosing the right channel (ex: blog, in-person networking, direct mail)
Quiz
What is the central concern of communication strategy?
1) Choosing the right channel (ex: blog, in-person networking, direct mail)
2) Choosing the right content
Quiz
What is the central concern of communication strategy?
1) Choosing the right channel (ex: blog, in-person networking, direct mail)
2) Choosing the right content(ex: personal stories, data-rich analysis, emotional appeals)
Quiz
What is the central concern of communication strategy?
1) Choosing the right channel (ex: blog, in-person networking, direct mail)
2) Choosing the right content(ex: personal stories, data-rich analysis, emotional appeals)
3) Knowing your audience
Quiz
What is the central concern of communication strategy?
1) Choosing the right channel (ex: blog, in-person networking, direct mail)
2) Choosing the right content(ex: personal stories, data-rich analysis, emotional appeals)
3) Knowing your audience(ex: idealistic college student, harried government employee, conservative mid-level executive)
Quiz
What is the central concern of communication strategy?
1) Choosing the right channel (ex: blog, in-person networking, direct mail)
2) Choosing the right content(ex: personal stories, data-rich analysis, emotional appeals)
3) Knowing your audience(ex: idealistic college student, harried government employee, conservative mid-level executive)
Quiz
Audience AnalysisExercise
Break
How long does it take to create a communication
strategy?
More Time = More ?
More Time = More ?
More Time = More ? = More information
More Time = More ? = More information = More thoroughly considered
More Time = More ? = More information = More thoroughly considered= More accurate strategic assumptions
More Time = More ? = More information = More thoroughly considered= More accurate strategic assumptions= Activities more likely to achieve your goals
FastCommunication Strategy
Prompts
Communication Strategy in
Question①
How will we persuade our audiences to take the
actions we need them to?
Communication Strategy in
Words③
What do we want to achieve?
Who needs to take action for this to happen?
How can we persuade them to take that action?
What do we want to achieve?
Who needs to take action for this to happen?
How can we persuade them to take that action?
This is your communication strategy.
What can your communication strategy
look like?. .
Final Question:
Final Question:What’s your next step?
Feedback Poll:bit.ly/feedbackfeb27
