90 Minute MBA

@FridayWereInLove @HudsonAndEmily

@ReachelBagley


@ReachelBagley 2

About us

Creative Dating Ideas MBA from ASU

@FridayWereInLove

Camille Whiting Fridaywereinlove.com

Motivational Marriage Blog MBA from Liberty University

@HudsonAndEmily

Emily Crider Hudsonandemily.com

Fashion Consultant MBA from BYU

@ReachelBagley

Reachel Bagley CardiganEmpire.com


@ReachelBagley

90 min MBA

Business School EXPRESS


@ReachelBagley 4

BUSINESS SCHOOL BREAKDOWN

1 Branding creating a

name symbol and/or

design that identifies and differentiates

2 Market Research

gathering information

about consumer’s needs and

preferences.

3 ACCOUNTING/Finance

keeping records of the money you

have while funding, growing

& managing future sources of

capital

4 operations sequence of processes involved in

production and distribution, the

supply chain

5 networking connecting with other people to exchange

information and develop

contacts

GRADuATE


@ReachelBagley


@ReachelBagley

“If you are not a brand, you are a commodity. Then price is everything

and the low-cost producer is the only winner.”

Phillip Kotler, Kellog


@ReachelBagley 7

Branding

Are you smashable?


@ReachelBagley

Transmedia strategies


@ReachelBagley 9

SWOT

SWOT

brand recognition sense of humor abundant ideas

STRENGTHS networking

photography

organization

WEAKNESSES

pippit market

conference circuit

e-book

OPPORTUNITIES

instagram declining readership

up & coming bloggers

THREATS


@ReachelBagley 10

Hierarchical values map

Prod

uct

A*ribu

tes

Prod

uct

Bene

fits

Custom

er

Bene

fits

Custom

er

Values

save money

buy what works

know what looks good on me

sense of accomplishment

peace of mind

personal esteem

fashion profile

color analysis signature style body type

shopping guidance

self awareness

avoid fashion “mistakes”

save time unique self expression

better dressed than peers more efficient

embrace imperfections

genuine confidence

being well respected

create visual art

fun & enjoyment


@ReachelBagley

genuine confidence

11

Brand Design

Value centric Supporting Images

Logos Lexicon

Brand/Product Name

PROFILE

FLATTER

TRUE BEAUTY

EMBRACE

UNIQUE

FASHION LOOKBOOK

CARDIGAN EMPIRE


@ReachelBagley

Brand consistency


@ReachelBagley

1.  Choose a name that will stick with you

2.  Choose a name that can go beyond a blog

3.  Switch now, not later!

rebranding


@ReachelBagley

An LLC is not a corporation; it is a legal form of company that provides limited liability to its owners in the vast majority of United States jurisdictions.

14

NAME PROTECTION

A trademark is a word, phrase, symbol or design, or a combination of words, phrases, symbols or designs, that identifies and distinguishes the source of the goods of one party from those of others.

TRADEMARKING LLC


@ReachelBagley


@ReachelBagley

“Without big data analytics, companies are blind and deaf, wandering o

ut onto the Web like deer on a freeway.” Geoffrey Moore, Author of Crossing the Chasm & Inside the Tornado


@ReachelBagley

Metrics Quiz

What is the goal?


@ReachelBagley 18

Know thy love group

AGE 25-45

FAMILY STATUS Married, Kids

Gender FEmale

income $50K-$150K

EDUCATION College+


@ReachelBagley

THE CARDIGAN EMPRESS: EMILY B

EARLY 30S

MARRIED, 2 KIDS

BACHELORS DEGREE

PART – FULL TIME EMPLOYED

BUDGET, BUT SOME FLEXIBLE INCOME

ENGAGED, SAVVY


@ReachelBagley

Facebook Insights


@ReachelBagley

Pinterest Analytics


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GOOGLE ANALYTICs

The reports YOU’RE NOT USING THAT YOU

SHOULD BE.


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Time Based Habits


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Outlier Posts


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Geo Analytics


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Claritas-Geo Analytics

www.claritas.com/

MyBestSegments/

Default.jsp


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Claritas-Geo Analytics


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Heat Mapping


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@ReachelBagley

“Money is like gasoline during a road trip. You don’t want to run out

of gas on your trip, but you’re not doing a tour of gas stations.” Tim O’Reilly, O’Reilly Media


@ReachelBagley

Acctg Quiz

What’s your Hourly Rate?


@ReachelBagley

Tracking & Organizing Your Expenses/time

track expenses

time management

digital signatures

invoicing, payments


@ReachelBagley

“It is more important to do what is strategically right than what is

immediately profitable.

Companies worry too much about the cost of doing something.

They should worry about the cost of not doing it.” Philip Kotler, Kellog

Opportunity cost


@ReachelBagley 34

Time value of money

A dollar today is worth more than a dollar

tomorrow


@ReachelBagley

Breakeven point

# of units = Fixed COsts

Price-variable cost per unit


@ReachelBagley 36

Supply & demand


@ReachelBagley

Case Study - Starbucks

“Sell value, not price.”


@ReachelBagley

Cost to acquire a customer

CAC= Sum of all sales & marketing expenses

No of New customers added


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Campaign tracking


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@ReachelBagley

1.  Acquisition 2.  Campaigns

Custom URL Tracking


@ReachelBagley


@ReachelBagley

“When solving problems, dig at the roots instead of just hacking at

the leaves.” Anthony J. D’Angelo, The College Blue Book


@ReachelBagley

automation


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outsourcing


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@ReachelBagley

“The fastest way to change yourself is to hang out with people who

are already the way you want to be.” Reid Hoffman, LinkedIn


@ReachelBagley

Networking quiz

Are you in introvert or an extrovert?


@ReachelBagley

Net worth = network


@ReachelBagley

Which Social Platforms?

“We’d like to be on The Facebook” #1 quote from new business owners


@ReachelBagley

Where?


@ReachelBagley

Check, check


@ReachelBagley

Get over here

• Meetup Network locally with like minded individuals and businesses

• Pippit Share content with links/affiliate links for better promotion and increased mobile marketshare

• Quora Show more expertise in a subject

• StumbleUpon Drive Traffic, curate content


@ReachelBagley

Apply it to your blog

• Foursquare Promote local presence, connect with local companies

• Google+ SEO rankings, Google Outreach

• LinkedIn Connect with brand partners, collaborators, find new employees


@ReachelBagley

Linkedin - Personal Story, what sets you

apart

- Business + Personal- Blog information- URL, media kit pieces

- Metrics, all companies want to see that

- Connect with everyone you meet, get a blogging presence online and start promoting yourself.


@ReachelBagley

6 musts of SEO

1.  Utilize the Google keyword tool and/or Yoast platform

2.  Choose a separate keyword for every post/page

3.  Integrate it into your URL, headline, copy, title tag, meta description, ALT tags, and links

4.  Be careful with do-follow links

5.  Use your keywords across social media!

6.  Never EVER duplicate your content


@ReachelBagley

remember

Everyone is worth meeting!


@ReachelBagley

Elevator pitch https://www.youtube.com/watch?v=Qe2uYYU9H0A


@ReachelBagley

Tweet it

When you look at unique visitors remember they are just that-

UNIQUE people who chose to spend part of their busy life on your site


@ReachelBagley

Media kits

A good media kit + a good pitch = you never know!


@ReachelBagley

Date post:	12-Nov-2014
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