Protecting Your Brand: The State of Social Infrastructure in the EnterpriseSocial Accounts, Tools, and Technology

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Our Speakers

Paul Dunay is an award-winning B2B marketing expert with more than 20 years’ success in generating demand and creating buzz for leading technology, consumer products, financial services and professional services organizations. Paul is the author of five “Dummies” books including Facebook Advertising for Dummies (Wiley 2010), and Facebook Marketing for Dummies 3rd Edition (Wiley 2012). @PaulDunay

Nancy Groves has been with the United Nations for ten years where she has held a number of posts in the crisis communications, campaigns, research and internal communications fields. She currently works in strategic communications leading the social media team focusing on digital strategies, reporting, training, policies and procedures and guidelines. @Nancy_Groves

Jen McClure is a communications professional with nearly 30 years of experience in media and communications, including marketing, PR, journalism, strategic communications, research, social media and publishing. She is Vice President of Digital & Social Media at Thomson Reuters, the world’s leading source of intelligent information for businesses and professionals. Her role focuses on digital communications strategy, enablement and governance. @jen_mcclure

Dan Nadir is vice president of products and services for Nexgate, the leader in Social Media Security and Compliance solutions. Dan's areas of expertise are Internet Security and enterprise SaaS solutions, specifically anti-spam, anti-malware and web security. @dnadir

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Dan Nadir, Nexgate

Vice President, Products and Services

Dan Nadir is vice president of products and services for Nexgate, the leader in Social Media Security and Compliance solutions. Dan's areas of expertise are Internet Security and enterprise SaaS solutions, specifically anti-spam, anti-malware and web security.

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31,836 Accounts Total320 Accounts Per

Brand Content: 3,819,114

13 different Apps Used to Post

Commenter Content: 54,665,796

>1M Risky

Compliance: FTC, SEC, ABA, FDA, FCA, FINRA

Summary of F100 study

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Key Findings Spammers

During the first half of 2013 there has been a 355% growth of social spam

5% of all social media apps are spammy. 20% of all spammy apps are found on a brand-owned social media account

Fake social media profiles post greater volumes of content (and more quickly) than real profiles

Facebook and YouTube are targets for the most spam content compared to other social media networks. The ratio of spam on Facebook or YouTube to the other social networks is 100 to 1.

Spammers often spam to at least 23 different social media accounts.

15% of all social spam contains a URL, often to spammy content, pornography or malware

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Key Findings Apps

1. Web2. Hootsuite3. Twitter for iPhone4. TweetDeck5. twitterfeed6. Twitter for iPad7. Tweet Button8. Twitter for Blackberry9. Echofon10. SocialEngage

Malware 72% of links to compromised sites

were found on children-targeted accounts

60% of links leading to phishing attacks were found on retail and media accounts

85% of malware links targeted financial and entertainment accounts

91% of links promoting hacking were found on media and entertainment accounts

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Mass Protest- Protesters don’t have to

meet in a physical place anymore

- Protests can spring up quickly and with little provocation

- Social Media is the perfect breeding ground for individuals or groups to vent their anger against a brand

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Nancy Groves, The United Nations

Social Media Team Leader

Nancy Groves has been with the United Nations for ten years where she has held a number of posts in the crisis communications, campaigns, research and internal communications fields. She currently works in strategic communications leading the social media team focusing on digital strategies, reporting, training, policies and procedures and guidelines.

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Case Study

Intergovernmental Organization

- Protesters attack the social media pages of an organization unrelated to the incident

- The goal: To leverage the organization’s global audience

- Protest involved a relatively small group of students but had a big impact

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Case Study

Intergovernmental Organization

- Protesters posted 26,000 times in 2 days to one Facebook page and one Google+ page

- Even after auto-moderation (delete) the students continued trying to post for many days #freeiraninsolderfreeiraninsolder

help for #FreeIraninsolders they are our brothers

#freeiraniansolders

#freeiraninsolder

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Mass Protest- Any company is

vulnerable to a Mass Protest Social Media Brand Attack

- These attacks happen without warning and can be “launched” instantly

- Manual moderation of your social media accounts will never scale for this type of attack

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Jen McClure, Thomson Reuters

Vice President, Digital and Social Media

Jen McClure is a communications professional with nearly 30 years of experience in media, marketing and communications. She is VP, of Digital & Social Media at Thomson Reuters, the world’s leading source of intelligent information for businesses and professionals. Her role focuses on digital and social strategy, enablement and governance. She is also the co-founder and president of the board of directors of the Society for New Communications Research (sncr.org) @jen_mcclure

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Our Speakers

Paul Dunay is an award-winning B2B marketing expert with more than 20 years’ success in generating demand and creating buzz for leading technology, consumer products, financial services and professional services organizations. Paul is the author of five “Dummies” books including Facebook Advertising for Dummies (Wiley 2010), and Facebook Marketing for Dummies 3rd Edition (Wiley 2012). @PaulDunay

Nancy Groves has been with the United Nations for ten years where she has held a number of posts in the crisis communications, campaigns, research and internal communications fields. She currently works in strategic communications leading the social media team focusing on digital strategies, reporting, training, policies and procedures and guidelines. @Nancy_Groves

Jen McClure is a communications professional with nearly 30 years of experience in media and communications, including marketing, PR, journalism, strategic communications, research, social media and publishing. She is Vice President of Digital & Social Media at Thomson Reuters, the world’s leading source of intelligent information for businesses and professionals. Her role focuses on digital communications strategy, enablement and governance. @jen_mcclure

Dan Nadir is vice president of products and services for Nexgate, the leader in Social Media Security and Compliance solutions. Dan's areas of expertise are Internet Security and enterprise SaaS solutions, specifically anti-spam, anti-malware and web security. @dnadir

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