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Assignment on “Meet the BRIC” Case
Study
ITB 301
Section: 3Spring 01
Su!mitted to:
Sa"ma A#ter$ecturer
%epartment o& Business Administration'
(ast )est *ni+ersity, %ha#a'
Su!mitted !y
Ara&at Rau& 00-..10.3/
%ate o& Su!mission: th March 01
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Table of contents
Title !age number
" BRIC 3
#conomic gro$th of BRIC 5
%uestion &: Ma the roosed se-uence o+ the
evolution o+ the economy o+ the #$I%6s' What
indicators mi!ht comanies monitor to !uide their
investments and or!ani)e their local market
oerations7
8
%uestion ': What are the imlications o+ the
emer!ence o+ the #$I%s +or careers and
comanies in your country7
8
%uestion ( Do you think recency ias has led to
overestimatin! the otential o+ the #$I%s7 9o(
(ould you, as a mana!er +or a comany assessin!
these markets, try to control this ias7
%uestion ): 9o( mi!ht mana!ers interret the
otential +or their roduct in a market that is, in
asolute economic terms, lar!e ut, on a er
caita asis, characteri)ed y a ma:ority o+ oor
to very oor consumers7
10
%uestion *: In the event that the #$I%s +ail to
meet ro:ected er+ormance, (hat (ould e some
o+ the imlications +or international usiness7
10
%uestion +: %omare and contrast the merits o+
;
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“BRIC”
#$I% is a !rouin! acronym that re+ers to the countries o+ #ra)il, $ussia, India and %hina,
(hich are all deemed to e at a similar sta!e o+ ne(ly advanced economic develoment' It is
tyically rendered as =the #$I%s= or =the #$I% countries= or =the #$I% economies= or
alternatively as the =#i! >our='
#$I%S is an international olitical or!ani)ation o+ leadin! emer!in! economies, arisin! out o+
the inclusion o+ South A+rica into the #$I% !rou in 2010' As o+ 2012, its +ive memers
are #ra)il, $ussia, India, %hina and South A+rica' With the ossile e*cetion o+ $ussia, the
#$I%S memers are all develoin! or ne(ly industriali)ed countries, ut they are distin!uished
y their lar!e economies and si!ni+icant in+luence on re!ional and !loal a++airs' As o+ 2012, the
+ive #$I%S countries reresent almost hal+ o+ the (orld?s oulation, (ith a cominednominal ;D@ o+ US1'B trillion, and an estimated US3 trillion in comined +orei!n reserves'
.he term (as +irst rominently used in a ;oldman Sachs reort +rom 200, (hich seculated
that y 2040 these +our economies (ould e more a++luent than most o+ the current ma:or
economic o(ers' 9avin! some Ca +e( common +eatures, ut actually ein! very di++erent Cin
most o+ the asects, and in an asence o+ a uni-ue mission, vision and develoment strate!y, the
+our countries have started to e seen as an entity C!iven their revious Sevolution and ased on
+orecastin! studies not only (ill chan!e the atterns o+ the !loal economy, ut also ale to
lead it in the +uture Cthe year 2040' .o!ether, the +our ori!inal #$I% countries comrise more
than 2'8 illion eole or 30 ercent o+ the (orld6s oulation, cover more than a -uarter o+ the
(orld6s land area over three continents, and account +or more than 24 ercent o+ !loal ;D@'
Due to lo(er laor and roduction costs, many comanies also cite #$I% as a source o+ +orei!n
e*ansion oortunity'
4
http://en.wikipedia.org/wiki/Acronymhttp://en.wikipedia.org/wiki/Acronymhttp://en.wikipedia.org/wiki/Countrieshttp://en.wikipedia.org/wiki/Brazilhttp://en.wikipedia.org/wiki/Russiahttp://en.wikipedia.org/wiki/Russiahttp://en.wikipedia.org/wiki/Indiahttp://en.wikipedia.org/wiki/Indiahttp://en.wikipedia.org/wiki/People's_Republic_of_Chinahttp://en.wikipedia.org/wiki/People's_Republic_of_Chinahttp://en.wikipedia.org/wiki/Emerging_markethttp://en.wikipedia.org/wiki/Emerging_markethttp://en.wikipedia.org/wiki/South_Africahttp://en.wikipedia.org/wiki/BRIChttp://en.wikipedia.org/wiki/BRIChttp://en.wikipedia.org/wiki/Brazilhttp://en.wikipedia.org/wiki/Russiahttp://en.wikipedia.org/wiki/Indiahttp://en.wikipedia.org/wiki/Chinahttp://en.wikipedia.org/wiki/Chinahttp://en.wikipedia.org/wiki/Chinahttp://en.wikipedia.org/wiki/South_Africahttp://en.wikipedia.org/wiki/South_Africahttp://en.wikipedia.org/wiki/South_Africahttp://en.wikipedia.org/wiki/Developing_countrieshttp://en.wikipedia.org/wiki/Developing_countrieshttp://en.wikipedia.org/wiki/GDPhttp://en.wikipedia.org/wiki/GDPhttp://en.wikipedia.org/wiki/Countrieshttp://en.wikipedia.org/wiki/Brazilhttp://en.wikipedia.org/wiki/Russiahttp://en.wikipedia.org/wiki/Indiahttp://en.wikipedia.org/wiki/People's_Republic_of_Chinahttp://en.wikipedia.org/wiki/Emerging_markethttp://en.wikipedia.org/wiki/South_Africahttp://en.wikipedia.org/wiki/BRIChttp://en.wikipedia.org/wiki/Brazilhttp://en.wikipedia.org/wiki/Russiahttp://en.wikipedia.org/wiki/Indiahttp://en.wikipedia.org/wiki/Chinahttp://en.wikipedia.org/wiki/South_Africahttp://en.wikipedia.org/wiki/Developing_countrieshttp://en.wikipedia.org/wiki/GDPhttp://en.wikipedia.org/wiki/Acronym
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Bra,il- Russia- India- China and South Africa
BRIC
.ederati/e Re0ublic of Bra,il
Russian .ederation
Re0ublic of India
!eo0le1s Re0ublic of China
;oldman Sachs ar!ues that the economic otential o+ #ra)il, $ussia, India and %hina is such that
they could ecome amon! the +our most dominant economies y the year 2040' .he thesis (as
roosed y Fim G?
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9o(ever, it is not the intent o+ ;oldman Sachs to ar!ue that these +our countries are a olitical
alliance Csuch as the Euroean Union or any +ormal tradin! association, like ASEA
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Proportion of world (countries with data) nominal GDP for the countries with
the top 10 highest nominal GDP in 2010 from 1!"0 to 2010 with #$%
pro&ections until 2016' ountries mared with an asteris are non*G"
countries hina +ra,il and #ndia' Gre- lines show actual ./ dollar alues'
he ten largest economies in the world in 2050 measured in GDP (illions of
2006 ./D) according to Goldman /achs
#conomic gro$th of BRIC:
.he #$I% are !ro(in! markets economies' .hey account +or almost three illion eole, or :ust
under hal+ o+ the total oulation o+ the (orld' In recent times, the #$I% have also contriuted to
the ma:ority o+ (orld ;D@ !ro(th' #y 2020, all o+ the #$I% should e in the to 10 lar!est
economies o+ the (orld' .he develoment anks each state si!ned an a!reement to +urther
!radually alter loan currencies +rom U'S' dollars' .his (as intended to stren!then +inancial
cooeration et(een the #$I%S countries, as (ell as to e*and the international si!ni+icance o+
their national currencies' So, the rise o+ ne( o(erhouse economies in the develoin! (orld can
shi+t the e-uation o+ !loal economic order' .hus the #$I% thesis reco!ni)es that #ra)il, $ussia,
http://en.wikipedia.org/wiki/Goldman_Sachshttp://en.wikipedia.org/wiki/Development_bankhttp://en.wikipedia.org/wiki/Development_bankhttp://en.wikipedia.org/wiki/Goldman_Sachshttp://en.wikipedia.org/wiki/Development_bank
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India and %hina J have chan!ed their olitical systems to emrace !loal caitalism'
Moreover, #ra)il, $ussia, India and %hina have lon! een a +avorale destination o+ emer!in!
market investors' .his is otimistic +or economic !ro(th and hu!e investment may come to the
#$I%s in comin! decades' .he sur in economic !ro(th re-uires a road analysis to have a ri!ht
icture o+ the #$I%s economic !ro(th and develoment'
&2 Ma0 the 0ro0osed se3uence of e/olution of the econom of the BRICs2 4hat indicators
might com0anies monitor to guide their in/estments and organi,e their local mar5et
o0erations7
Ans(er
.he evolution o+ economy o+ #$I% is very imressive' .hey are in the seedy !ro(th o+ their
end user markets' CE*erience indicates that consumer demand takes o++ (hen ;ross
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'2 4hat are im0lications of the emergence of the BRICs for careers and com0anies in our
countr6
Ans(er
.he #$I% thesis osits that %hina and India (ill ecome the (orld?s dominant suliers o+
manu+actured !oods and services, resectively, (hile #ra)il and $ussia (ill ecome similarly
dominant as suliers o+ ra( materials' It?s imortant to note that the ;oldman Sachs thesis isn?t
that these countries are a olitical alliance Clike the Euroean Union or a +ormal tradin!
association ut they have the otential to +orm a o(er+ul economic loc' #$I% is no( also
used as a more !eneric marketin! term to re+er to these +our emer!in! economies' Due to lo(er laor and roduction costs, many comanies also cite #$I% as a source o+ +orei!n e*ansion
oortunity' Develoin! countries like us may +ace challen!ed and hi!her stresses in the laor
market and the declinin! cost cometitiveness o+ their countries6 comanies' Students +rom
#an!ladesh may e encoura!ed ecause their states variety and comete +or the investment
caital and those usiness actions that lead to imortant monetary !ro(th and the increasin!
international cometitiveness o+ our countries6 +irms'
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that the current trend (ill continue into the +uture' $eeatedly, comanies, e*ecutives, investors,
and o++icials e*traolatin! the resent into the +uture have made mistakes' here are a numer o+
-ualitative issues that investors must consider (hen contemlatin! an allocation to emer!in!
market e-uities' Gne o+ the most decisive +actors is li-uidity, as lan sonsors may shy a(ay
+rom markets (ith lo(er volume and smaller market cas' Many o+ these issues are incororated
in the classi+ications o+ MS%I Emer!in! Markets Inde*, (hich consider economic develoment,
si)e and li-uidity re-uirements, and market accessiility' @er MS%I, market accessiility
inte!rates -ualitative measures re+lectin! the investment e*erience o+ international investors in
a !iven market, +ocusin! on lierali)ation, level layin! +ield, cometitive landscae,
in+ormation +lo(, and staility' In addition, emer!in! markets may involve a multitude o+ other
olitical, social, le!al and re!ulatory risks'
3' 8o$ might managers inter0ret the 0otential for their 0roduct in a mar5et that is- in
absolute economic terms- large but- on a 0er ca0ita basis- characteri,ed b a majorit of
0oor to /er 0oor consumers6
Ans(er
9o(ever, (e elieve the est active mana!ers may e ale to identi+y oortunities in smaller
markets, and uild ort+olios that are more diversi+ied than the inde*' As such, mana!er
selection is critical !iven the volatility in the asset class and (ide disersion o+ outcomes' In all,
(e elieve institutional investors should consider estalishin! or increasin! allocations to
emer!in! market e-uities' Mana!ers mi!ht interret the otential +or their roduct in a market ('
I+ there is innovation in the interaction (ith other +irms and (ith kno(led!e in+rastructure
includin! universities and technolo!ical institutes 'so that it can clari+y the seciali)ation, and
cometitiveness ';ro(th er+ormance can also !o a lon! (ay'
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4' In the e/ent that one BRIC countr- if not all- fails to meet its 0rojected 0erformance-
$hat $ould be some of the im0lications for the economic en/ironment of international
business6
Ans(er
Macro staility, institutions, oenness, education is the indicator o+ economic !ro(th' I+ one o+
the #$I% country +ails to meet the ro:ected er+ormance, the standard o+ #$I% countries
er+ormance (ill e hamer to some e*tent' As every country have microeconomic and
macroeconomic environment' .he elements o+ economic environment as !ross national income
C;
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In economics, urchasin! o(er arity C@@@ asks ho( much money (ould e needed to
urchase the same !oods and services in t(o countries, and uses that to calculate an imlicit
+orei!n e*chan!e rate' Usin! that @@@ rate, an amount o+ money thus has the same urchasin!
o(er in di++erent countries' Amon! other uses, @@@ rates +acilitate international comarisons o+
income, as market e*chan!e rates are o+ten volatile, are a++ected y olitical and +inancial +actors
that do not lead to immediate chan!es in income and tend to systematically understate the
standard o+ livin! in oor countries,
.he 9uman Develoment Inde* C9DI is a comarative measure o+ li+e e*ectancy, literacy,
education, and standards o+ livin! +or countries (orld(ide' It is a standard means o+ measurin!
(ellein!, esecially child (el+are' It re+ers li+e e*ectancy, education Crimarily the adult
literacy rate, and income er erson and is desi!ned to cature lon!term ro!ress rather thanshortterm chan!es' .hus, y cominin! indicators o+ real urchasin! o(er, education, and
health, the inde* o++ers a comrehensive measure o+ a country6s standard o+ livin! that
incororates oth economic and social variales'
A green econom is one that results in imroved human (ellein! and social e-uity, (hile
si!ni+icantly reducin! environmental risks and ecolo!ical scarcities'
%ountry ;I
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