Date post: | 20-Jan-2017 |
Category: |
Entertainment & Humor |
Upload: | star-cj-alive |
View: | 365 times |
Download: | 0 times |
Changing the brand perception of
on
Social Media
999 Contest(31st Jan – 3rd Feb 2014)
#999onSTARCJ
Gratification: ● 1 ICE Dhoom 3 XPhone● 1000 Star CJ points● 750 Star CJ points● 1 Bollywood Diary● 2 Holiday Vouchers● Dhoom 3 Music CD’s
Concept
Objective:● To drive engagement● To expand brand reach● To increase brand interest
A contest was held on the Facebook Timeline.Participants were asked to find products that have Star CJ price value of Rs.999. The fans who were prompt in answering, invited there friends, tagged friends are
gratified.
Fans were asked to find products having Star CJ price value of Rs.999 with #999onSTARCJ
What we did..
Prompt answers were received with lots of friend invites
It was supported on twitter with constant updates
Contest Posts
Contest Winners
Facebook Statistics
Number of Posts 7 Posts
Total number of likes Total 600 +
Likes per post 105 +
Total number of Shares Total 200+
Shares per post 48 +
Total Reach 27000 +
Reach per post 3500 +
Facebook Statistics
Post ReachThe number of people who saw your posts.
Thank You