Date post: | 07-Aug-2015 |
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Presentations & Public Speaking |
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JULIE BUSCH
Public Markets as a Stepping Stone: Securing Business
Opportunities for Underserved Populations
Chairman, Board of Directors Dandenong Market Pty Ltd
DANDENONG MARKET A case study in a market’s role in providing opportunities in a difficult environment Julie Busch Chair – Dandenong Market Pty Ltd
Introduction
• Dandenong Market is owned by the City of Greater Dandenong; • The city represents one of the most diverse communities in Australia
and has a number of key challenges; • In this regard the Dandenong Market plays a critical role in providing
business entry opportunities for traders, an essential shopping venue for customers and a cornerstone of the Dandenong regional community
Understanding why Dandenong may be considered an‘under-served’ community
•Multi-cultural community
•Low levels of English proficiency
•Unemployment
•Average Wages
Dandenong is the second most culturally diverse Council in Australia – 60% born overseas
47
50
54
55
57
60
61
0 10 20 30 40 50 60 70
Monash
Brimbank
Melbourne
Fairfield, NSW
Strathfield, NSW
Greater Dandenong
Auburn, NSW
Percentage of residents born overseas
Many residents with limited English fluency
1,701
1,735
1,760
1,792
1,841
2,207
2,645
2,853
3,054
3,447
3,480
3,813
3,888
4,722
6,154
14,857
0 2,000 4,000 6,000 8,000 10,000 12,000 14,000 16,000
Spanish
Albanian
Turkish
Hindi
Dari
Tamil
Serbian
Italian
Arabic
Mandarin
Sinhalese
Greek
Punjabi
Cantonese
Khmer
Vietnamese
Low average weekly earnings compared to Melbourne metro area
$343
$395
$481
$592
200
250
300
350
400
450
500
550
600
2006 2011
Med
ian
Wee
kly
Gro
ss In
com
e ($
)
CGD Metro. Melb
But out of diversity comes wonderful opportunities – and a common language in Dandenong is:
FOOD!
Wonderful restaurants, Afghan Bazaar, Little India, World Food Fare….and the Dandenong Market!
• Dandenong Market opened in October 1866 – that’s old for Australia!!; • Featured sale of market goods and was also a livestock market until the
1950’s; • Stayed on its original site until 1930 where it moved a short distance to
its present location; • Market day was Tuesday – and even back the Market played a vital role
in the towns economy and community; • Market now opens on four days (Tuesday, Friday, Saturday and
Sunday) • Market redeveloped in 1970’s, 1990’s and again in 2010 – most recent
redevelopment was $26M funded by Council.
THE DANDENONG MARKET TODAY
• Market remains a vital part of the fabric of Dandenong; • Is valued by local residents and acts as regional attractor of people
to Dandenong; • Provides a unique shopping experience; • Acts as community hub for festivals and events; • It is a showcase of cultural diversity of the Dandenong community
WHERE DO OUR TRADERS COME FROM?
• You can shop and experience the world as a local when you visit the Dandenong Market;
• 72% of traders were born overseas; • 25% are owned and operated by females; • All 189 every day traders are small business operators (no chain
stores in our Market); • A wide array of street food from places such as Mauritius, Vietnam,
Lebanon, Holland, Turkey and India
THE MARKET AS A STEPPING STONE FOR NEW TRADERS IN A MULTI-CULTURAL ENVIRONMENT
• The City of Greater Dandenong has over the past 40 years become the starting point of many migrants and refugees;
• As the city has embraced this multi-cultural element – the Market has similarly evolved into an international experience
• As a low cost entry point to business – the Market has become the launching pad for many migrants.
THE ROLE THE MARKET PLAYS IN ASSISTING AN ‘UNDER-SERVED’ COMMUNITY
• Market partners with Second Bite who collect unsold food from Traders; • Second Bite provides food to 28 local organisations; • Provides meals for homeless, families in crisis, youth at risk, unemployed,
asylum seekers; • Market food provided 50,000 meals in the past year; • Rotary group soup kitchen; • Health eating promotion via The Kitchen and recipes; • Weekly auction;