A 5 minute guide for running facebook contests

A 5 Minute Guide For Running Facebook Contests

Presentation by Sovedo.com [Social Media Blog]

Visit http://sovedo.com

We will talk about…

Why run a Facebook Contest? How to run a Facebook Contest? Final thoughts Resources



Why run a Facebook Contest?

Fans love to win freebies Boost engagement on the page Non-fans will LIKE your page so that

they can participate Create awareness about new product

or service Promote a product/service Generate leads by capturing fan

detailsPresentation by Sovedo.com [Social Media Blog]


How to run a Facebook Contest?

Set clear objectives - Ask yourself what do you want - Do you want new fans - Do you want engagement - Do you want leads - Do you want to promote

something




What type of contest you want to run - A photo contest [works great with

fans] - A video contest - Submit story/short message - Sweepstakes - Quiz contest - QnA contest




What is the giveaway - Consider your budget - How many winners [ generally 3 is

good] - Free sample - Vouchers - Discount codes - Your products, etc



How to run a Facebook Contest? Setting up terms and conditions - Lay down clear terms and conditions - Refer to facebook

promotion guidelines - Define selection criteria - Competition timeline [start and end

date] - How user information will be handled



http://www.facebook.com/page_guidelines.php

http://www.facebook.com/page_guidelines.php


You have to adhere to Facebook Promotion Guidelines which clearly state what kind of promotions are valid, and ways in which one should and should not run a contest/sweepstakes

Read those here http://www.facebook.com/page_guidelines.php#promotionsguidelines



How to run a Facebook Contest? Promotion - It is very important to promote your

contest - Craft a promotion plan - Promote via daily wall posts - Promote via Facebook ads - Promote via Newsletters/Email

Blasts - Add a link on your website/blog - Promote it offline in your stores




Track Performance - Always remember to note down

you page’s statistics before the launch and after the launch

- Consider some key metrics such as – Likes, People Talking About, Leads generated, Traffic generated



Final Thoughts

Facebook contest is a great opportunity to engage fans and generating leads. Always plan in detail and execute.

Keep coming up with at least 1 contest each month to keep your community engaged

Leverage the rise in engagement post the contest by uploading quality content on the page. Presentation by Sovedo.com [Social Media

Blog]Visit http://sovedo.com

Resources

Here are some resources to help you create and launch a Facebook contest

- Easypromos - ShortStack - Wildfire - Fanappz - Eazycontest - Fanzila



https://apps.facebook.com/easypromos/?fb_source=search&ref=ts&fref=ts

http://www.shortstack.com/

http://www.wildfireapp.com/

http://fanappz.com/

http://www.eazycontest.com/

https://www.fanzila.com/en/facebook_page_competitions

About Sovedo.com

Sovedo is a Social Media Blog which aims to help interested readers with social media news, views, how to, case studies, reviews, interviews, and lots more.

Sovedo articles are contributed by industry professionals, experts, and social media enthusiasts.



http://sovedo.com/

Date post:	13-Sep-2014
Category:	Self Improvement
View:	1,111 times
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A 5 minute guide for running facebook contests

Self Improvement