A. Antonio Ramírez. Bilingual Creative DirectorCopywriter & Translator.

Print Portfolio

Roche Labs (Poster and in-store mini brochure attached to associated brands).

HEADLINE: LIFE IS SWEETER IF YOU KEEPDIABETES UNDER CONTROL

SUB HEADLINE: Don’t let time go by. Go to your physician!

BOXED TEXT: Diabetes is the main cause for non-trauma related lower limb amputations.

LOGO: ROCHE LOOKS AFTER YOUR SUGAR (GLUCOSE) LEVEL

(Roche supports www.cuidatuazucar.com, a website created to aid patients in Latin America dealing with diabetes).

Roche Labs Handout (front) HEADLINE: FreedomTEXT: Controlling anxiety is possible. The first step is to put yourself in good hands. (In the back side there is a link to www.ansiedadcero.com, a Roche supported website created to aid patients in Latin America dealing with anxiety and compulsive - obsessive behavior).

).

Roche Labs Handout (front) HEADLINE: PeaceTEXT: Controlling anxiety is possible. The first step is to put yourself in good hands. (In the back side there is a link to www.ansiedadcero.com, a Roche supported website created to aid patients in Latin America dealing with anxiety and compulsive - obsessive behavior).

Unilever´s Peperami Christmas Poster.

He bit the turkey, opened the presents, broke the ornaments…

Someone please finish him up.

TAG: Peperami. It´s a bit of an animal.

Tetra Pak Packaging Systems (Teenager magazine full page) HEADLINE: Experience the pleasure of telling your dad: “Nope. You can´t borrow it”.TEXT: Win the car you want with Tetra Pak. It´s very easy to win…

Tetra Pak Packaging Systems (Newspaper double spread) HEADLINE: For those who can´t help taking the wrong path.(In Spanish, doing the wrong thing or miss behaving is referred to as taking a “bad path” or “bad road”).TEXT: Win the car you want with Tetra Pak. It´s very easy to win…

Mexican Red Cross

(Street backlight).

HEADLINE: Sometimes superheroes

don’t wear masks. They put them on people instead.

Mexican Red Cross print campaign

(Street backlight)

HEADLINE: Definitively, people are worth

for what they have in their heads*

* In Spanish the word “en” means indistinctively “in” or “on”.

Promotional posters (Andrew’s Ties, 2005).

Andrew’s Ties (Poster / magazine ad)

HEADLINE: Tie him up thisValentines'

NOTE: In Spanish, to “tie up”can be interpreted in two ways: “to secure” something as well as “bondage” like the sexual game.

Andrew’s Ties (Poster / magazine ad)

HEADLINE: Today we openat Loreto (Mall)

Andrew’s Ties (Poster / magazine ad)

HEADLINE: A good tie can take youa long way.

LOWER TEXT BOX: TraineeUPER TEXT BOX: General Manager

Andrew’s Ties (Poster / magazine ad)

HEADLINE: Summer ‘05

Roche Labs. Logo & slogan for Psychiatry Today ‘s first annual congress.

Roche LabsEvent invitation forPsychiatry Today’sSecond annual congress.

HEADLINE: As a goodPsychiatrist, you’d like to know what people have in their heads.

SUB HEADLINE: Especially if they are psychiatry’s world leaders.

Johnson & Johnson poster.

Cervezas Cuauhtémoc MoctezumaSol beer(In-Store poster) HEADLINE: My New Year´s resolution is to have more “Sun” (Sol) nights.RED TEXT: What an irony.SMALLER TEXT: And so you don´t miss a single party, mark them down in your new calendar.SLOGAN: Refreshing from “Sol to Sol” (“Sun to Sun”).

Nestlé’s Carlos V chocolate bar print campaign

(Billboard)

HEADLINE: Attack it

SLOGAN: Carlos V. Always a tasty story.

Nestlé’s Carlos V chocolate bar print campaign

(Billboard)

HEADLINE: I shoot (In Mexico, “to shoot” is a colloquial way to say “I pay” or “it´s on me”).

SLOGAN: Carlos V. Always a tasty story.

Nestlé’s Carlos V chocolate bar print campaign

(magazine ad).

SLOGAN: Carlos V. Always a tasty story.

3M (OOH and In-store flyer)

HEADLINE: Making professional repairs with “knock off” cheap tapes “is in Chinese” *

SUB HEADLINE: It´s better to do your job well and the first time with Scotch Super 33

SLOGAN: 3M. Innovation.

*(In Mexico, the expression “is in Chinese” means it is very difficult or impossible).This campaign was designed

to create awareness about the dangers of low-qualitty, low-cost materials mainly coming as counterfeit

merchandise from China, without explicitly talking about their country of origin..

Nestlé Chiquitin Petit Suisse kids dessert

(Magazine full page).

HEADLINE: Food for thoughts

HEART ICON: The only one with Lacto-ferrum, that helps

transport oxygen to the brain, thus helping to its proper

development.

Renault Scénic print campaign

(Magazine double spread).

HEADLINE: You don’t quite know what it is (car or SUV) but you love it.

Don’t worry. Art works on you that way.

Nestlé Kit Kat

(Movie theatre light box).

HEADLINE: Action!

TEXT: Kitkat in Cinemex

Nestlé Crunch

(Movie theatre light box).

HEADLINE: Long film / Short film

TEXT: A movie-style Crunch in Cinemex

Nestlé Crunch

(Movie theatre light box).

HEADLINE: Cop s (flick) / martial arts (flick)

TEXT: A movie-style Crunch in Cinemex

Nestlé Crunch

(Movie theatre light box).

HEADLINE: Romance (flick) / drama (flick)

TEXT: A movie-style Crunch in Cinemex

Academia de Música Fermatta (Music School member of Berklee College of Music International Network).

HEADLINE: Accept it

SUB HEADLINE: Music is his life. Make sure he can make a living out of it.

Academia de Música Fermatta (Music School member of Berklee College of Music International Network) .

Poster at Berklee College of Music, Boston, MA.

HEADLINE: We’re looking for musician tuners

SUB HEADLINE: If you study Music Education (at Berklee), join Fermatta, one of Latin America’s most reputable music schools and member of Berklee International Network. We’re interested in your talent.