How

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Presented by:

Perry Allison, VP Marketing

A Bidding For Good Webinar

Who is BiddingForGood?

The leader in fundraising auctions for organizations of every size and shape.

• Over 20,000 auctions run

• Raised over $200 million and counting…

• 380,000 + community of cause-minded shoppers • Founded in 2003

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We’re All Ears

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• We listen and

learn from

thousands of

fundraisers just

like you.

Here’s What We’ll Cover

• Getting started

• Brainstorming, and delegating with your team

• Categories that sell best

• “The Ask”

• Descriptions & pictures that sell

• Pricing

• Let’s brainstorm together

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Let’s Start With Some Inspiration…

“Organize, don't agonize.”

― Nancy Pelosi

“By failing to prepare,

you are preparing to fail.” ― Benjamin Franklin

“He who is best prepared can best

serve his moment of inspiration.”

― Samuel Taylor Coleridge

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Get Started – Create An Item Wish List

Assemble your whole team for an item brainstorming

session. Make it productive and FUN for everyone.

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First, pretend you are a bidder, then…

• Get inspired. Show everyone our 35

awe-inspiring ideas, then make them your own

• Visit biddingforgood.com and browse auctions

• Silent time: have everyone “flash write” their best ideas

on a piece of paper, then collect them and let the

brainstorming leader read them aloud

Bidders Love Unique Experiences

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Unique Items Are Best

• What can your organization offer that no

one else can?

• Unique items help bring the community

together

• Unique items are more interesting

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How To Ask For Items

• Yes, you can email

• Send letters on

your letterhead for

high value items

• Follow up with

phone calls

• Follow up with

thank you notes

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Anatomy Of A Donation Request Letter

• Make it easy for the donor to say yes to

your request

• Make your donor feel special – what can

you do for them?

• Share relevant marketing benefits

• Keep it short– three to four short

paragraphs on one page

• Be specific with your requests!

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Descriptions That Sell

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Pictures That Sell

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Bad

Good

Best

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Descriptions That Sell

• Look your best this summer with a pair of men's Prada

sunglasses! Enjoy quality materials matched with elegant

style. These sunglasses feature a metal plaque inscripted with

the Prada logo, dark gray and gradient blue coloring, as well

as a customized black, Prada sunglass case. Look

fashionable and hip with these elegant designer shades.

• Shipping & handling is the

responsibility of the winning

bidder. We make every effort to

ship items together to save on

shipping cost if bidder wins

more than one item.

Pricing Items!

Your opening bid price

should be 1/3rd the value.

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Travel, dining, tickets

and gift cards are

perennial favorites!

What Are Your Best Kept Item Secrets?

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