Our social media process with creative multimedia students in LSAD-Clonmel. @

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gold

A Bird’s Eye View of Social Media for Education

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I’m Bernie GoldbachLimerick School of Art and Design

This presentation surveys the social networking process used by third level creative students as they develop better communication skills while completing modules in Media Writing, Public Relations, Social Media, Multimedia Exhibition, e-publishing and Applied Communications in a BSc degree programme.

KPI 1. Graduates must populate digital channels with their creative work.

KPI 2. Students must develop a collaborative spirit to ensure they can work with designers, art directors, copywriters, front end developers, programmers, marketers, and analysts.

KPI 3. Students need to flourish in a BYOD environment.

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The Process

-- My research includes continuous, informal interviews with students.-- Followed ethnographic process recommended by Spradley (1979).-- Digital artifacts (Flickr, LinkedIn, Google Plus, Twitter, Audioboo) assisted the data collection process.

This is the fundamental research behind blank screen creativity.

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The Creative Experience– Part Digital, Part Analogue

Things worth sharing are often original artwork.

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Learning Privacy

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We have moved away from Facebook as a channel for sharing.

Facebook Messenger remains a primary communications channel for students.

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A BYOD World 

We have moved from "atom-based" economy, and towards one focused around the creation, manipulation, communication and storage of electronic binary digits or "bits".

Nicholas Negroponte, 2000

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 Skills

Literacies

Immersion

New Literacies

Often are not specified on today’s curriculum.

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Learning How to Build Trust

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How to Affect Social Search

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Making a Footprint

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Establishing an Online Identity

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Uploading Image Collateral

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Add A-List Imagery

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Screenshots are often on student’s phone.

Contextual StudiesSharing imagery.

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DrawingSharing work at check-in.

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Google PlusAn online toolset you can trust.

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Social Networking Fatigue

It’s a real problem.

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Creative CollaborationMeeting creative people in Google Hangouts.

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In-Hand Hangout

This is one of the most engaging and active forms fo communications that I’ve ever used in-hand.

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Creative CollaborationMeeting creative people in Google Hangouts.

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G+ Events

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G+ Communities

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G+ Post

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G+ Profile

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G+ Talks to Twitter

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Learning from Circles

I get less noise and learn more from G+ than any other social network.

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Notifications

You can turn them off.

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Notifications on iOS

I can work my notifications from a pocket-sized view.

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Notifications

Elegant on iOS and Android.

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PrivateCommunity

This has proven to be more efficient than BaseCamp or a discussion board.

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Cross-Feed Flickr

Images from the Voices Community often become public images in a Flickr group.

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LinkedIn Notifications

We place students into jobs through LinkedIn connections.

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LinkedIn Messages

Often more effective than email.

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Social Audio

I am Audioboo.fm/topgold.

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Audio Practical

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Start simple.Draft a response.Record 90 second audio.

Private Messages

Direct feedback into student’s ears.

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Using Twitter for Hashtags

Social Media is #litsm.

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Using Twitter for Research

Our e-publishing connects to the #eprdctn realm.

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Internet of Things

We are headed towards a world where things share automatically.

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ConclusionUse the tool that fits.

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Circle MeOr follow me @topgold.

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Let’s connect and share.

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Bgoldbach AT yahoo.comwww.insideview.ie