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A Blue Cross and Blue Shield Association Presentation Office of Policy and Representation Changing Payment Changing Payment Incentives: 'Crucial Incentives: 'Crucial Step' In Healthcare Step' In Healthcare Reform Reform Alissa Fox Alissa Fox Blue Cross and Blue Shield Association Blue Cross and Blue Shield Association Vice President, Legislative & Regulatory Policy Vice President, Legislative & Regulatory Policy October 21, 2008 October 21, 2008
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Page 1: A Blue Cross and Blue Shield Association Presentation Office of Policy and Representation Changing Payment Incentives: 'Crucial Step' In Healthcare Reform.

A Blue Cross and Blue Shield Association Presentation

Office of Policy and Representation

Changing Payment Incentives: Changing Payment Incentives: 'Crucial Step' In Healthcare 'Crucial Step' In Healthcare ReformReform

Alissa FoxAlissa FoxBlue Cross and Blue Shield AssociationBlue Cross and Blue Shield AssociationVice President, Legislative & Regulatory PolicyVice President, Legislative & Regulatory PolicyOctober 21, 2008October 21, 2008

Page 2: A Blue Cross and Blue Shield Association Presentation Office of Policy and Representation Changing Payment Incentives: 'Crucial Step' In Healthcare Reform.

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Agenda

• BCBSA’s “Pathway to Covering America”

• BCBSA initiatives to change payment incentives

• Recommendations for government action

Page 3: A Blue Cross and Blue Shield Association Presentation Office of Policy and Representation Changing Payment Incentives: 'Crucial Step' In Healthcare Reform.
Page 4: A Blue Cross and Blue Shield Association Presentation Office of Policy and Representation Changing Payment Incentives: 'Crucial Step' In Healthcare Reform.

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BCBSA strongly BCBSA strongly believes everyone believes everyone should have health should have health

insuranceinsurance

Page 5: A Blue Cross and Blue Shield Association Presentation Office of Policy and Representation Changing Payment Incentives: 'Crucial Step' In Healthcare Reform.

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The Pathway to Coverage

• Build on our employer system – now covering 162 million people

• Reign-in costs and change incentives to improve quality

• Extend coverage to all

To get to tomorrow’s coverage for all, we must address today’s underlying problems

Page 6: A Blue Cross and Blue Shield Association Presentation Office of Policy and Representation Changing Payment Incentives: 'Crucial Step' In Healthcare Reform.

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BCBSA Recommendations

1. Encourage Research on What Works

3. Empower Consumers and Providers

4. Promote Health and Wellness

5. Foster Public-Private Coverage Solutions

2. Change Incentives to Promote Better Care

Page 7: A Blue Cross and Blue Shield Association Presentation Office of Policy and Representation Changing Payment Incentives: 'Crucial Step' In Healthcare Reform.

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Encourage Research on What Works

• Spearheading evidence-based assessments at the Technology Evaluation Center

• Creating Blue Health Intelligence to understand trends and improve care

Change Incentives to Promote Better Care

• Designating “Blue Distinction” centers that deliver high quality care

• Piloting Patient Centered Medical Homes

• Using incentives to encourage quality care

Empower Consumers and Providers

• Providing easy-to-understand information on quality and cost

• Helping providers adopt health IT

• Offering members a personal health record

Promote Health and Wellness

• Partnering with employers and consumers to promote wellness

• Offering specialized disease management and care coordination programs

Foster Public-Private Coverage Solutions

• Offering more affordable products for low-income individuals

• Educating consumers on federal/state assistance programs

• Designing innovative coverage plans and consumer-friendly tools

The Blues are already taking action

Page 8: A Blue Cross and Blue Shield Association Presentation Office of Policy and Representation Changing Payment Incentives: 'Crucial Step' In Healthcare Reform.

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Change Incentives to Promote Better Care

• We must change incentives to advance the best care possible, not just more services

• Today —

– Providers paid for volume – even if services are ineffective, redundant or harmful

– Consumers see multiple specialists and have multiple tests/procedures with little or no coordination

– Fear of malpractice drives unnecessary services

Page 9: A Blue Cross and Blue Shield Association Presentation Office of Policy and Representation Changing Payment Incentives: 'Crucial Step' In Healthcare Reform.

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Change Incentives to Promote Better Care

• BCBSA and Blue Plans are already taking action

• Initiatives:

– Spearheading the Blue Distinction program

– Piloting the Patient-Centered Medical Home

– Plan payment incentive programs

Page 10: A Blue Cross and Blue Shield Association Presentation Office of Policy and Representation Changing Payment Incentives: 'Crucial Step' In Healthcare Reform.

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Patient-Centered Medical Home Demonstrations

Pilots in planning phase for 2009 implementation

Multi-Stakeholder demonstrationPilot activity in early stages of development

Pilots in progress

Blue Cross Blue Shield Plan Pilots (as of September 2008)

Page 11: A Blue Cross and Blue Shield Association Presentation Office of Policy and Representation Changing Payment Incentives: 'Crucial Step' In Healthcare Reform.

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BCBS Plans Committed to Developing PCMH Demonstrations in 2008/2009

• Blue Cross and Blue Shield of Alabama

• Anthem Blue Cross and Blue Shield (selected Plans) *

• Capital Blue Cross

• CareFirst, Inc.*

• Excellus BlueCross BlueShield*

• Blue Cross and Blue Shield of Florida

• Blue Cross and Blue Shield of Hawaii

• Highmark Blue Cross and Blue Shield

• Horizon Blue Cross and Blue Shield of New Jersey*

• Blue Cross of Idaho

• Independence Blue Cross*

• Blue Cross and Blue Shield of Illinois*

• Blue Cross and Blue Shield of Kansas City

• Blue Cross and Blue Shield of Massachusetts*

• Blue Cross and Blue Shield of Michigan

• Blue Cross and Blue Shield of Minnesota

• Blue Cross and Blue Shield of New Mexico*

• Blue Cross Blue Shield of Northeastern Pennsylvania*

• Blue Cross and Blue Shield of North Carolina

• Blue Cross and Blue Shield of North Dakota

• Blue Cross and Blue Shield of Oklahoma*

• Regence Blue Shield of Oregon

• Blue Cross and Blue Shield of Rhode Island

• Regence BlueShield

• Blue Cross and Blue Shield of South Carolina

• Blue Cross and Blue Shield of Tennessee*

• Blue Cross and Blue Shield of Texas*

• Triple-S Management Corporation (Puerto Rico)

• Blue Cross and Blue Shield of Vermont

• Wellmark Blue Cross and Blue Shield of Iowa*

• Wellmark Blue Cross and Blue Shield of South Dakota*

• Blue Cross and Blue Shield of Western New York*

*Member of the Patient-Centered Primary Care CollaborativeSource: October 2007 BCBSA press release

Page 12: A Blue Cross and Blue Shield Association Presentation Office of Policy and Representation Changing Payment Incentives: 'Crucial Step' In Healthcare Reform.

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PCMH Success Stories

Blue Cross Blue Shield North Dakota • Two clinics in demonstration (1 study, 1 comparison with 200 diabetics in each).

• On site disease management nurse assigned to study clinic patients.

• Results:– Participants receiving care in 5 key areas increased 18.4% while the comparison clinic saw no

significant difference/changes.– Reduced ER visits and inpatient admissions.– Savings: $531 x 192 members = $101,940 (2005) and $1,213 x 192 members = $232,923 (2006).

Horizon Blue Cross Blue Shield • Plan shared pertinent claims data with providers on diabetics (ie: which patients did not have

certain tests or screenings)

• Physicians were able to reach out to patients identified – better managing care.

• Results: – In just one year, blood sugar testing compliance rates for patients with diabetes jumped from 40 percent

to over 90 percent. – Screening rates for breast, cervical and colon cancer also saw significant increases from prior year,

rising 25 percent, 19 percent and 15 percent.

Page 13: A Blue Cross and Blue Shield Association Presentation Office of Policy and Representation Changing Payment Incentives: 'Crucial Step' In Healthcare Reform.

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Blue Distinction will be a nationally recognized designation that raises the level of care being delivered across the country by focusing on evidence-based quality and outcomes that are reinforced through national incentives

Blue Distinction Vision

Page 14: A Blue Cross and Blue Shield Association Presentation Office of Policy and Representation Changing Payment Incentives: 'Crucial Step' In Healthcare Reform.

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Blue Distinction Success to Date

Blues achieve national presence, with more than 800 Blue Blues achieve national presence, with more than 800 Blue Distinction designations awarded across 45 statesDistinction designations awarded across 45 states

• Blue Distinction Centers for Cardiac Care®

• Blue Distinction Centers for Bariatric Surgery®

• Blue Distinction Centersfor Transplants®

• Blue Distinction Centers for Complex and Rare CancersSM

WA

OR

CA

AK

HI

TX

NMAZ

UTNV

ID

MT ND

SD

NE

WY

COKS

OKAR

LA

MSAL GA

FL

SC

NCTN

KYMO

IL

IA

MN

WIMI

INOH

WV VA

PA

NY

MEVT

NH

RIMA

CTNJDEMD

PR

Page 15: A Blue Cross and Blue Shield Association Presentation Office of Policy and Representation Changing Payment Incentives: 'Crucial Step' In Healthcare Reform.

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The Government should —

• Incorporate pay-for-quality in Medicare, other government programs

• Enact comprehensive medical malpractice reform

• Preserve Medicare Advantage to assure coordination of chronic care

Change Incentives to Promote Better Care


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