KRBL LimitedWORLD'S LARGEST RICE MILLERS & BASMATI RICE EXPORTERS

About Company• KRBL Ltd. is Started in the year 1889.• Products : Basmati Rice• KRBL Ltd. is India’s first integrated rice company with a

comprehensive product chain.• KRBL Ltd. Completed 127 years of heritage and success till

2016.

Vision• To preserve and enrich the legacy of Basmati in India by

ensuring the genetic integrity of the seed, by encouraging farmers to adopt scientific agricultural practices and by leveraging world-class rice processing technologies, so as to emerge as the industry benchmark for product quality and customer service

Mission1. As the world’s number one Basmati player, we are

committed to deliver precision. 2. perfect quality to our customers.3. nurture a professional work environment that fosters

employee excellence, growth and job satisfaction.4. build a financially strong, growth oriented company that

creates value for our stakeholders.

Values1. We believe in putting the customer first.2. We believe in valuing the work of farmers.3. We believe in aspiring to be a learning organization.4. We believe people make an organization.5. We believe in encouraging ideas, enterprise and teamwork.6. We believe in working towards achieving zero-defect quality.7. We believe its essential to behave responsibly as a global

corporate citizen.8. We believe in using world-class technology to attain market

leadership.9. We believe in building a work culture based on merit, integrity and

transparency.

History : A Background• The journey of the world’s most Favored Basmati brand was

embarked upon by two enterprising brothers Khushi Ram and Behari Lal who founded KRBL (formerly known as Khushi Ram Behari Lal) in 1889 at Lyallpur, known now as Faisalabad in Pakistan.

Brands1. India Gate2. Doon3. Noor Jahan4. Indian Farm5. Bemisal6. Aarti7. Unity8. Lotous

9. Taj Mahal Tilla10.Subh Mangal11.Necklace12.Lion13.Al Wisam14.Train15.Al Bustan16.Telephone

17.Southern Girl18.Alhussam19.Blue Bird20.City Palace

Competitors 1. Dawat2. Lal Qilla3. Hanuman Basmati4. Kohinoor5. Aeroplane Basmati6. Amira7. Best8. Mezban9. Sungold

SWOT

STRENGTHS WEAKNESSES

OPPORTUNITIES THREATS

KRBL Ltd.

STRENGTHS• Strong legacy & brand equity • Management strength & committed team • Integrated value chain & R&D capabilities • Strong farmer relations & dealer network • State-of-the-art plants & storage facilities • Captive power generation & focus on green manufacturing

WEAKNESSES• Weather Vagaries • Plant Diseases • High Working Capital • Inventory Losses

OPPORTUNITIES• Evolving lifestyles & consumer preferences • Global market expansion & increased consumption • Changing Quality Consciousness & Consumer Perception • Greater Access to World Market

THREATS• Unorganised players & private labels • Economic slowdown & currency fluctuations• Competition from Pakistan

Thank You