H1 Review : 2012-13Review : Apr – Dec 12

BHARAT PETROLEUM CORPORATION LTD.

PRESENTED BY: MISS. SNEHA J CHOUHAN

ROLL NO. B111207 (SEMESTER 5)

H1 Review : 2012-13Review : Apr – Dec 12

BHARAT PETROLEUM CORPORATION LTD.

Address: Bharat Petroleum Corp Ltd(Mumbai Refinery),

Mahul, Chembur,Mumbai 400074

Website: www.bharatpetroelum.in

Corporate Guide: Mr. A Ramesh

Territory Co-ordinator(LPG)Mumbai

H1 Review : 2012-13Review : Apr – Dec 12

TOPIC “An Encyclopedia and Analysis About The Marketing Techniques at Bharat Petroleum

Corporation Limited”

H1 Review : 2012-13Review : Apr – Dec 12

Company Profile – Bharat Petroleum

• Bharat Petroleum Corporation Limited (BPCL) is an Indian state-controlled oil and gas company headquartered in Mumbai, Maharashtra.

• BPCL has been ranked 225th in the Fortune Global 500 rankings of the world's biggest corporations for the year 2012.

• BPCL deals with Petroleum, Natural Gas and other Petrochemical related products.

• Bharat Petroleum owns Mumbai Refinery and Kochi Refineries with a capacity of 12 and 9.5 Million metric Tonnes per year.

H1 Review : 2012-13Review : Apr – Dec 12

BRAND AMBASSADOR

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REFINERIES

FRACTIONATORS

IMPORTS

ROAD

RAIL

PIPE LINE

DOMESTIC CUSTOMERS

DISTRIBUTORBOTTLING PLANT

BPCL Value Zone

DIRECT CUSTOMER

Production TransportationSupply

Distribution

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Production

Transportation

Bottling

Distribution

Multiple SourcesMultiple Sources

Multi-Modal TransportMulti-Modal Transport

Multiple Source & Transport Multiple Source & Transport

Home delivery to diverse customers thru reseller Home delivery to diverse customers thru reseller

LPG Value Chain

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1) Retail Business;

2) LPG Business;3) Aviation

Business;4) Lubes

Business;5) I & C Business7) Non-Fuel

Areas.

Various SBU’s at BPCL:

H1 Review : 2012-13Review : Apr – Dec 12

Offering World Class Fuels by:• Fueling Industries,• Fueling Automotives.

1) Retail Business:

H1 Review : 2012-13Review : Apr – Dec 12

• Fueling Homes,• DIRECT BENEFIT

TRANSFER OF LPG (DBTL) SCHEME,

• Transparency Portal – New options to check Rating of Distributors,

• Beyond LPG,• BMCG: An innovative

solution to metal cutting,

2) LPG Business

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DIRECT BENEFIT TRANSFER OF LPG (DBTL) SCHEME

Government of India has launched Direct Benefit Transfer of LPG (DBTL) scheme in 18 high Aadhar coverage districts from 1st June 2013. The scheme aims to provide subsidy to consumers in their bank accounts

H1 Review : 2012-13Review : Apr – Dec 12

H1 Review : 2012-13Review : Apr – Dec 12

H1 Review : 2012-13Review : Apr – Dec 12

H1 Review : 2012-13Review : Apr – Dec 12

Beyond LPG,

• Basically different companies sign a contract or an agreement with the BPCL and send various FMCG products or even vessels like utensils, sim cards etc.

• The contract is valid for a year or as mentioned under treaty where the profits are equally shared with the Contractor and the Contracted company.

H1 Review : 2012-13Review : Apr – Dec 12

BMCG: An innovative solution to metal cutting

• BMCG makes metal cutting and brazing (Metal joining) process user friendly.

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3) Aviation BusinessBPCL has completed more than 75 years of Aviation Service.BPCL-Aviation Service is present at all the major gateways and other airports in the country rendering into-plane services to leading domestic and international airlines and operating the Aviation Fuelling Stations.

H1 Review : 2012-13Review : Apr – Dec 12

4) Lubes Business

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5) I & C Business

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7) Non- Fuel Areas

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Developments made in the last year

• 13th Sept. ’12, Govt. introduced capping of cylinders

• That entailed creation of new product categories and correspondingly different pricing

• Subsidized Domestic• Non Subsidized• Exempted Category

• Prior to that, de-duplication exercise was in progress; aimed to weed out multiple connection: LPG and CNG

• By Dec. ’12 end 69 lakhs multiple connections were identified, KYC received for 47 lakhs and 36 lakhs connections blocked.

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Initiatives• Mobile Application launched with following

features:– Book Cylinder – Know your Distributor– Talk To Us– Feedback Status– Rate your Distributor– Bharatgas Services

                1. Order History                2. Request for 2nd Cylinder                3. Surrender Connection

262 customers have activated the mobile application

Initi

ative

s

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• Cash Subsidy in 51 districts- Advertisements published in the newspapers covering

the 51 districts - Publicity by way of posters/ fliers - Intimation to customers by deliverymen/counter staff

• Out of 51 districts, BPC present in 39 districts covering 348 distributors & 55 lakh customers

Aadhar no. collection & seeding in database – 1.90

Initi

ative

sInitiatives

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CONCLUSION

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www.bharatpetroleum.in