Date post: | 21-Jan-2017 |
Category: |
Self Improvement |
Upload: | ashraf-sheikh |
View: | 257 times |
Download: | 2 times |
A BRUTALLY HONEST & SIMPLE GUIDE TO PERSONAL BRANDING
CURATED
BY ASHRAF SHEIKHW W W. A S H R A F S H E I K H . C O M
WHAT IS IT THAT YOU WANT?
THIS IS THE START OF YOUR JOURNEY ON CREATING A PERSONAL BRAND
HERE IS WHERE YOU NEED TO BE BRUTALLY HONEST WITH YOURSELF
SO IF YOU HAVE A GENERAL “I WANT TO HELP PEOPLE” IDEA THEN
GET MORE REALISTIC AND ASK YOURSELF
(A) IS THAT WHAT I REALLY WANT AND FOR HOW LONG?
(B) IF SO, THEN WHO ARE THESE PEOPLE THAT I WANT TO HELP?
(C) WHY DO I WANT TO HELP THESE PEOPLE?
BE MORE SPECIFIC
AS YOUR VISION BECOMES CLEARER, YOU WILL REALIZE THAT YOU DEFIN ITELY WANT AND NEED SOMETHING OUT OF THIS.
LETS GET SPECIFIC ON SOME OF THESE:
(A) FOR THE GREATER GOOD – YOU WANT TO BE /FEEL REWARDED
(B) TO BE HAPPY- FOR YOUR PLEASURE
(C) TO GIVE BACK- YOU FEEL MORALLY COMPELLED AND IN TURN MAKES YOU
HAPPY OR LESS GUILTY ON HAVING RECEIVED SO MUCH
ITS NOT EVIL TO WANT SOMETHINGSTRENGTH BEGETS STRENGTH
YOU ARE WELL RESEARCHED AND ARE DELIVERING INCREDIBLE VALUE TO YOU AUDIENCE AND YOU ARE HELPING THEM
IF YOU ARE WEAK YOURSELF, THEN ITS IMPOSSIBLE TO HELP OTHERS
BUILD A SUSTAINABLE SYSTEM TO SEE THEM GROW
SUSTAINABLE SYSTEM STARTS WITH WANTING GOOD FOR YOURSELF
NEIL PATEL IS AN AUTHORITY
CREDIB I L I TY: RESULTS WHO IS NE I L PATEL?
SETH GODIN IS AN AUTHORITY
CREDIB I L I TY: RESULTS WHO IS SETH GODIN ?
NOAH KAGAN IS AN AUTHORITY
WHO IS NOAH KAGAN?CREDIB I L I TY: RESULTS
RAMIT SETHI IS AN AUTHORITY
WHO IS RAMIT SETH I ?CRED IB I L I TY: RESULTS
YOUR VISION IS NOW COMPLETE
THERE SHOULD BE ABSOLUTE LINES BLURRED BETWEEN VISION AND TACTICS. VISION IS THE GUIDING FORCE BEHIND WHY ALL THIS ALL STARTED IN T HE FIRST PLACE AND TACTICS WILL CHANGE WITH TRENDS.
FOR EXAMPLE: ONE MIGHT SAY THAT I WANT TO PROMOTE MY BUSINESS ONFACEBOOK. THIS IS TACTICAL AND THERE IS NO VISION BEHIND IT.
RATHER ONE SHOULD SAY, I WANT TO DELIVER INCREDIBLE VALUE TO MY CUSTOMERS AND SINCE I SEE A NICHE AUDIENCE RESIDING WITHIN FACEB OOK, I SHALL CREATE A SYSTEM WHERE THEY CAN BENEFIT AND USE MY PRODUCTS AND SERVICES.
THE STRATEGY
YOUR CONTENT CURATION STARTEGY MUST SHOULD BE DIRECTED FOR
(A) THE IDEAL SEGMENT (YOUR AUDIENCE)
(B ) HOW TO TARGET AND RETAIN THIS AUDIENCE
(C) POSITION YOURSELF AS AN AUTHORITY ON THIS SUBJECT WHERE ARE
THEY?
CONTENT CURATION
YOUR TARGET AUDIENCE WHO SEE YOU AS AN AUTHORITY AND ARE HUNGRY
TO SEE YOUR RECEIPE.
IF YOU ARE ONLY FORWARDING CONTENT FROM OTHER SOURCES THEN THIS IS
NOT YOUR RECEIPE AND YOU ARE NO LONGER AN AUTHORITY. HOWEVER YOU
CAN LINK TO CONTENT TO ESTABLISH CREDIBILITY TO YOUR ORIGINAL
CONTENT.
STRATEGY NOTES
WHO ARE THE
AUDIENCE?
WHERE ARE
THEY?
WHAT SHOULD I
WRITE TO
ATTRACT THIS
NICHE GROUP?
HOW TO I BUILD
A SUSTAINABLE
STRATEGY TO
HELP ATTRACT,
THEM?
HOW SHOULD I
NOW RETAIN
AND GROW THIS
AUDIENCE?
WHERE DO I BEGIN?
YOUR TARGET AUDIENCE WANTS TO (A) RELATE TO YOU (B) IS HERE TO L ISTEN
TO YOUR STORY (C) TAKE THEM ON YOUR JOURNEY
CREATE YOUR COMMUNICATION STRATEGY TO WHAT THE AUDIENCE WANTS THROUGH BLOG, VIDEOS, IMAGES AND AUDIO
IF YOU ARE NEW TO THIS…
IF YOU ARE NEW TO BLOGGING, CREATING CONTENT FOR YOUTUBE,
INSTAGRAM ETC. THEN CHECK OUT UDEMY.COM FOR SOME ROCK SOLID
MATERIAL ON HOW TO GET STARTED
RESOURCES FROM UDEMY.COM
LEARN HOW TO CREATE A BLOG WITH WORDPRESS
LEARN HOW TO CREATE VIDEO CONTENT
LEAN HOW TO USE SOCIAL MEDIA TO PROMOTE YOUR BRAND
YOUR STORY
EVERYONE LOVES A GOOD STORY, PEOPLE PAY ATTENTION AND FOLLOW YOU
BECAUSE YOU HAVE A STORY. THEY WANT TO RELATE TO YOUR STRUGGLES,
YOUR WINS AND CHALLENGES. THEY CHOOSE YOU BECAUSE YOU HAVE A
STORY
RESOURCES ON CREATING COMPELLING STORIES
HOW TO WRITE BRAND STORIES THAT BUILD EMOTIONAL CONNECTION
25 KILLER RESOURCES TO LEARN STORY TELLING
TELL YOU BRANDS STORY
NICHE FOCUSSED BLOG
AS AN AUTHORITY YOU ARE ON YOUR WAY TO CREATING A FOLLOWING. A
NICHE FOCUSSED BLOG SHOULD BE YOUR FIRST STEP ON CREATING HIGH
QUALITY RELEVANT CONTENT.
RESOURCES FOR CREATING HIGH QUALITY NICHE FOCUSSED
SEE HOW MINT.COM CREATES CONTENT ON A NICHE
TOP BLOG POSTS FROM WHEN I WORK
THE FREE RESOURCE
FREE IS THE MOST COMPELLING AND PERSUASIVE WORD IN THE ENGLISH
LANGUAGE. PEOPLE LOVE RECEIVING FREE STUFF AND THIS IS THE BEST WAY
TO BUILD BRAND AWARENESS, GET A FOLLOWING AND GROW YOUR BRAND
CREATE HIGH QUALITY ORIGINAL EBOOKS AND GIVE IT FOR FREE
TURN YOUR BLOG POSTS INTO AN EBOOK
A GUIDE ON HOW TO CREATE A GUIDE
HOW TO CREATE AND MARKET YOUR EBOOK
CREATE AN EMAIL COURSE
YOU ARE NOW AN AUTHORITY THAT HELPS PEOPLE SOLVE THEIR PROBLEM.
WHAT BETTER WAY TO DO IT THEN TAKE THEM THROUGH A STRUCTURED
EMAIL COURSE I .E . A TOTAL OF 6 EMAILS
EXAMPLES OF CREATING HIGH QUALITY EMAIL COURSES
THE USER BEHAVIOUR EMAIL COURSE
QUICK TIPS GUIDE FROM COSCHEDULE
THE SCHEDULING CRASH COURSE FROM WHEN I WORK