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A Business Case for Lync 2010 Unified Communications Marcus Bluestein Chief Technology Officer Kraft & Kennedy
A Business Case for Lync 2010
Unified Communications
Marcus Bluestein
Chief Technology Officer
Kraft & Kennedy
Session Description
• Lync is certainly cool, but what can it do for a
lawyer? Learn how Lync can improve
productivity and reduce costs –– benefits
that create a solid foundation for your
business case to deploy Lync in legal.
Attendees will also walk away understanding
infrastructure requirements needed for a
successful deployment. Hashtag #TECH2
Agenda
• What is Microsoft Lync 2010?
• What are the components to Lync?
• Kraft Kennedy case study
• How to sell your firm on Microsoft Lync?
• Additional thoughts
What is Lync 2010?
• Converged Communication
Experience
• Available across PC, Web,
Mobile
• Powered by a single extensible
Platform
What is Lync 2010?
• Instant messaging and presence
• Audio, video and web conferencing
• Enterprise voice and telephony
IM and Presence
• Find and communicate with the right people
– (search, AD, contact cards, pictures)
• Connect with your social network
– (integrate with LinkedIn, Facebook and others)
• Manage your communications
– (multiple active communications, missed calls, history, voice/IM/conferencing)
• Communicate with context • (coathoring, backstage, sharepoint)
Conferencing
• Audio
• Video
• Web and Online Meetings
Enterprise Voice
• Parallel implementation
• Primary Voice Implementation
• Branch Survivability
Federation
• Open
– Open
– Enhanced Privacy
• Closed
– Domain specific federation
– User override
Lync components
• Client:
– Lync 2010
• Server:
– Lync Server 2010 Standard (small firms)
– Lync Server 2010 Enterprise (larger firms,
includes high availability)
• Cloud:
– Office 365
Lync components
• Client Access License:
– Standard
– Enterprise
– Plus
• External Connectors:
– Standard
– Enterprise
– Plus
Lync components
• Pricing (list)
– Lync 2010 client: $31
– Lync Server 2010 Standard: $699
– Lync Server 2010 Enterprise: $3343
– CAL Standard: $31
– CAL Enterprise: $107
– CAL Plus: $107
Lync components
Enterprise CAL: Conferencing NEW! Plus CAL: Enterprise Voice Suites: None
Additive
Suites: ECAL
Additive
$31 USD Suites: ECAL
Office
Backstage
Integration
SharePoint
Based Skill
Search
Conference
Attendee
Windows Live
Messenger
AV Federation
$107 USD
Conference
Recording
Join From
Experience
Meeting
Lobby
Conference
Organizer Call Admission
Control
Visual Access
to V-mail
Enhanced 911
Capability
Branch Office
Survivability
Ad hoc Audio
Conferencing
Call Park &
PBX features
$107 USD
Audio
Conferencing
Desktop
Sharing
Video
Conferencing
Web
Conferencing
Team Call and
Delegation
Click to Call
on PBX Phone
(RCC)
Response
Groups`
Call Routing &
User Call
Managements
Suites: ECAL
Lync components
• Other requirements
– Windows Server
– SQL
– Exchange Enterprise CAL if using Unified
Messaging (voice mail)
Version Comparisons
Feature New or
Improved
Standard CAL Enterprise CAL Plus CAL
OCS
2007 R2
Lync Server
2010
OCS
2007 R2
Lync Server
2010
OCS
2007 R2
Lync Server
2010
PC-to-PC and multi-party IM Improved
Standard CAL
Feature N/A
Standard CAL
Feature
PC-to-PC and multi-party File Transfer Improved PC-to-PC computer audio Improved PC-to-PC computer video Improved Rich Presence Improved Persistent Group Chat Improved Skill Search New IM/P from Office applications Improved PC-to-PC IM, audio, and video with users at federated organizations and Public
IM Networks Improved
Conference Attendee Experience: Join an ad hoc or scheduled meeting;
Send/receive audio/video; View shared application; View/Write whiteboard - all
of this as an authenticated user
New
Conference Presenter Experience: Upload and advance PowerPoint slides;
Initiate Recording; Share application; Manage Roster; Manage Meeting lobby;
Use DTMF controls - all of this as an authenticated user
New
View application sharing session (Attendee experience) New
Version Comparisons
Feature New or
Improved
Standard CAL Enterprise CAL Plus CAL
OCS 2007 R2 Lync Server
2010 OCS 2007 R2
Lync Server
2010 OCS 2007 R2
Lync Server
2010
Initiate/Schedule ad-hoc multi-party (3+) audio
conference (including dial-out to PSTN and/or
PBX user) Improved
ENT or Plus
CAL Feature
N/A
Initiate ad-hoc multi-party video conference Improved
Initiate ad-hoc application Sharing (P2P or multi-
party) Improved
Initiate ad-hoc white boarding (P2P or multi-
party) New
Schedule and host conferences on the audio
conferencing bridge (CAA) Improved
Schedule Web conferences Improved
Automatically join meeting audio from PBX or
other phone number New
Version Comparisons
Feature New or
Improved
Standard CAL Enterprise CAL Plus CAL
OCS 2007
R2
Lync Server
2010 OCS 2007 R2
Lync Server
2010 OCS 2007 R2
Lync Server
2010
Ad-hoc multi-party (3+) audio conference
(including dial-out to PSTN and/or PBX user) Improved
ENT or Plus CAL Feature
N/A
UC and PBX Call Control
(click to call, answer, hold, resume, transfer, park, & retrieve)
New &
Improved
Visual access to voicemail
(requires Exchange UM for voicemail)
New &
Improved
Additional telephony features (call park and receive, report
malicious call, inbound private line) New
Routing Rules
(includes team call, call forward, simul-ring) Improved
E911 capabilities New Delegation Improved
Response Group Agent and Agent Anonymity Improved
Office Communicator – Lync Phone Edition based phone
devices "better together" Improved
Dial out to PSTN Improved Receive calls from PSTN Improved
Reference Design
Edge Server
HTTP reverse proxy
Survivable Branch Appliance
tiny.contoso.com CA/DNS
Exchange UM Server
PSTN Gateway(s)
All Server Roles
WAN
This example 5,000 users, 3 servers
1667 users/server
Small Standard Edition central site Branch through Edge
Small with Branches 250-5,000 Standard Edition central site Single branch, with SBA
Small with Failover Two Standard Editions - “Paired” Standard Edition to support inexpensive failover Any
Central Site Standard Edition
Branch A
PSTN
Reference Design
DNS Load Balancing
Edge Server Pool
HTTP reverse proxy
Survivable Branch Appliance
WAN
Central Site Enterprise Edition
Branch A
contoso.com CA/DNS
Exchange UM Server
PSTN Gateway(s)
retail.contoso.com File Share
Director
Pool
AV Conferencing
Pool
Front End Pool
Monitoring Pool
DNS Load Balancing
Branch B
PSTN
PSTN Gateway
Single DC Enterprise Edition, Single Data Center Branch through Edge
DC with Branches 1,000 – 30,000 Enterprise Edition, Single Data Center Two branches, one SBA, one PSTN Interconnect
Infrastructure Requirements
• Requires 64-bit Windows and SQL Server
• At least a 1GB network backbone
• Multiple servers (can be virtual) depending
on size and redundancy
• Load Balancers
• Communication lines
How to sell Lync to your Firm
• Presence
• Video Conferencing
• Online Meetings
• Voice
Kraft Kennedy case study
• Existing environment
– Cisco Call Manager and Unity
– Microsoft Office Communications Server (OCS)
– VPN and Cisco Communicator
– Third party conference call service
– LiveMeeting and WebEx for online meetings
Kraft Kennedy case study
• Frustrations
– Remote phone access was cumbersome
– Conference call costs were high
– Conference call features were lacking
– Desktop video conferencing wasn’t fully
functional
– Desktop sharing wasn’t fully functional
– Online meetings costly
Kraft Kennedy case study
• Upgraded environment
– Cisco Call Manager and Unity
– Microsoft Lync 2010
• IM and Presence
• Voice
• Conference calls
• Online meetings
• Desktop sharing
• Desktop video conferencing
Kraft Kennedy case study
• Conclusions
– Our conference call costs decreased 70%
– Our users are much more mobile and available
– Our Online meetings are the same platform
– The system is simpler to use
– Desktop video conferencing catching on
– User acceptance is very high
– Educate users on remote connectivity
Additional thoughts
• Programmability
– Dynamic lookups for client information like open
projects, bills past due, etc.
• IM an Expert
• Lync 2013
Demo
• Demo time!
Thank You
Marcus Bluestein
Chief Technology Officer
Kraft & Kennedy, Inc.
