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07 December 2011
Ex-ACT Seminar 2011-12-07
A Business Perspective
on Sustainable Land-use
Niclas Ihrén
Strategic Advisor, [email protected]
+46 70 49 11 499
Land
Peak oil
Peak fosfor
Planetary Boundaries
Stockholm Resilience
Center
Rockström et al
Sustainability - Sustainable Development
Brundtlandkommissionen, 1987
”For thirty years, I have been preaching to corporations that
What is good for business is good for society.
However, times have changed, and so has the logic. What we
need to understand today is that,
What is good for society is good for business”
- Michael Porter, HBR interview, Feb 2011
Time
Ch
an
ge
Ändrat perspektiv
www.plantagon.com
Cities and food production…
Bosco verticale
Land-use provides many services to society
Raw
materials
Food
Fuel
Energy
Biodiversity
Recreation
Carbon SinkInfra structure
…but efficient land-use is under serious pressure
Living
standards
Peak
PhosphorousBiofuel
markets
Soil
degradation
Population
Ecosystem
failures
Climate
change
…and many stakeholder’s push their claims
InstitutionsNGO’s
Smallholders
Governments
Companies
Principles for Cradle to Cradle(William McDonough & Michael Braungart)
Emulate nature:
– Waste is Food
– Use Solar Income
– Celebrate Diversity
ECO-EFFECTIVENESS
ECO-EFFICIENCY
DEFINE,INCREASE,SUPPORT, OPTIMIZE
Cradle to Cradle: maximize positive output instead of
minimizing negative
Reduce, Avoid,Minimize,Prevent
”Do things right”
”Do the right thing”
MRCosts for
Maintenance of status of Resources RR
Costs for Replacementof Resources
DRCosts for
Destructionof Resources
Society’s perspective:
Cost MR < Cost DR + RR
But who carries the cost?
<
Source: EPEA Int. Umweltforschung GmbH
Competing Strategies: Economic cycles
Conclusions for companies
• Set a bold sustainability strategy
• Calculate footprint and scenarios
• Proactive investments will pay off
• Maximize positive ecosystem services output
– Biodiversity
– Water cleaning
– Air cleaning
– Soil improvement
– Attractive landscape
• Minimize negative effects by using C2C principles:
– Waste is food
– Use solar income
– Celebrate diversity