8/18/2019 A Case Study BY JESSIE KARLfinal123.pptx

1/16

A Case Study

of 

Metro Iloilo Travel and Tours

8/18/2019 A Case Study BY JESSIE KARLfinal123.pptx

2/16

Synopsis

Metro Iloilo Travel and tour was established on March 9, 2001 by Niel T. Javellana.It is located at ground floor ona Maria !uilding, "l 9# $treet Jaro Iloilo %ity. Theco&'any focuses on selling and issuing tic(et locally or internationally. The start wasgood, because there is only few tic(eting office in Iloilo which &a(e the airlineco&'anies reco&&end the& to get custo&ers. The 'roble& only co&es when there

are delayed flights caused by natural events and incidents 'ertaining to the air'ort."verything is good and stable but the co&'any &isses one 'oint of having a business,and that is e)'ansion and hiring &ore 'eo'le even though the co&'any has enough'rofit to e)'and.

 *s of now, they have three e&'loyees handling every transaction which is a hassle

so&eti&es li(e before holidays and su&&er. The office changes a bit but for a long'eriod of ti&e, but it is still s&all and they still o'erate with their old 'ractices. *s theti&e 'ass by, there are &any 'eo'le who engages in the sa&e business which can be athreat for the co&'any. If they will not e)'and, the co&'etitors &ight beco&e largerso&eday and tra&'le the& as it grows and they &ight be forgotten after that.

8/18/2019 A Case Study BY JESSIE KARLfinal123.pptx

3/16

Case View Point

Manager/Proprietor

Neil T. Javellana

8/18/2019 A Case Study BY JESSIE KARLfinal123.pptx

4/16

 Statement of the Problem

 

Metro Iloilo Travel and Tour have stable and good

o'eration but it &isses the 'oint that businessneeded to e)'and in order to gain &ore 'rofit,

 because of its unchanging style of o'eration evenafter fifteen years of o'eration. +hat can the

&anager do in order to gain &ore 'rofit and facethe other co&'etitors

8/18/2019 A Case Study BY JESSIE KARLfinal123.pptx

5/16

Statement of the Objective

To (now how to gain &ore 'rofit after 1- years ofunchanging o'erations

To (now how will they co&'ete with otherco&'etitors without getting tra&'led over as the

ti&e 'asses over as ti&e 'asses due to theirunchanging o'erators

8/18/2019 A Case Study BY JESSIE KARLfinal123.pptx

6/16

Statement of Area of Consideration 

STRENGTH

 

They have been o'erating for a long 'eriod of ti&e which &a(es the& &orefle)ible and e)'erience than other co&'etitors

They are trusted by airline co&'anies by the 'eriod of ti&e that they are in service

Many 'eo'le (now the& better because of their length of services

 WEAKNESSES

 

/ld style of o'eration could be a wea(ness by the &eans of not ada'ting with thechanging society li(e not e)'anding while co&'etitors do it

They dont develo' the idea of e)'anding and branching out which could hel'the& gain &ore 'rofit

They have few e&'loyees which give the& a hard ti&e dealing with &any 'eo'le

8/18/2019 A Case Study BY JESSIE KARLfinal123.pptx

7/16

OPPORTN!T!ES

 

oliday vacation gives the& a good 'rofit because there are &any tic(etorders

")'ansion is an o''ortunity because they are too ready after fifteen yearsof steady o'erations and revenue growth

*irline reco&&endations is an o''ortunity by the trust that they built because they are giving service longer than &ost of tic(eting offices

 

THREATS

 

New %o&'etitors can be a loss of costu&ers

%o&'etitors e)'ansion, e)'ansion &eans they will beco&e bigger and well (nown by the 'ossibility of branching out and their increasinge&'loyee will attract &ore custo&ers.

Natural events and incidents such as war, stor&s, s'ecial events li(e'a'al visit etc. can cause flight delays which is not a good ti&e for theco&'any to gain 'rofit

8/18/2019 A Case Study BY JESSIE KARLfinal123.pptx

8/16

$+/T M*TI3

8/18/2019 A Case Study BY JESSIE KARLfinal123.pptx

9/16

Statement of Alternative Co"rse of Action

%hanging the current business style of having astable 'rofit and e)'and by hiring &ore 'eo'le.

 

8/18/2019 A Case Study BY JESSIE KARLfinal123.pptx

10/16

4 ")'and the office by &a(ing it bigger or changetheir 'lace into so&ewhere that can

acco&&odate their e)'ansion.

8/18/2019 A Case Study BY JESSIE KARLfinal123.pptx

11/16

The co&'any needs to &a(e the co&'any bigger before any co&'etitors did it.

8/18/2019 A Case Study BY JESSIE KARLfinal123.pptx

12/16

Statement of Concl"sion

Metro Iloilo Travel and Tours is a good co&'any that ada'tedin %hinese 'ractices that having continuous 'rofit even if

s&all is better than not having a 'rofit at all. It is good, but if

 you have enough 'rofit to e)'and, then why not e)'and andabandon the old 'ractice of having a s&all continuousinco&e $o the researcher of this case study concludes thata s&all continuous inco&e &ight be a threat in the future ifthey did not change the way they o'erate and &ight be the

reason to be forgotten or tra&'led by other co&'etitors.They need to ada't in an environ&ent that changes everysingle day and ada't with it rather than stic(ing with the

orthodo) view and ris( being tra&'led.

8/18/2019 A Case Study BY JESSIE KARLfinal123.pptx

13/16

Statement of Recommendation

The researcher of this case study strongly reco&&endsthe co&'anys e)'ansion and ada'tation with thechanging society by &a(ing the wor(ing area even

 bigger and hire &ore 'eo'le to 're'are the&selves forco&'etitors and the hassles in handling 'eo'le even ifit is holiday, su&&er or the ti&e where &any 'eo'le

 buy a tic(et to travel. The co&'any has 'rofit to fund

all this changes that can also increase the 'rofits gainedin the co&'any.

8/18/2019 A Case Study BY JESSIE KARLfinal123.pptx

14/16

Metro Iloilo Travel and Tours

One Year Ation Plan

8/18/2019 A Case Study BY JESSIE KARLfinal123.pptx

15/16

Appendixes

8/18/2019 A Case Study BY JESSIE KARLfinal123.pptx

16/16

T!" "N#