Date post: | 21-Feb-2017 |
Category: |
Marketing |
Upload: | ravi-prakash-singh |
View: | 84 times |
Download: | 8 times |
MISSIONPROVIDE HIGH QUALITY COMMERCIAL AIR
TRANSPORT SERVICE
ALL WIDE BODY
AIRBUS&BOEING
FLEET
AND THE WINNER IS……..
JOURNEY FROM A SMALL SUBSIDARY TO
A WORLDWIDE BRAND
INNOVATIONDRIVEN
STRATEGIC ALLIANCE
GLOBALLYRECOGNISED
SUPERIOR CUSTOMERSERVICE
BRANDING1990s 200
4
CELEBRITY BRANDING
TECHBRANDING
BRANDINGBYAPPEARANCE REFORM
3 WAY PROFIT SPLIT
PROFIT
MASSIVELY
ACQUIRED
&
INFLATED
FLEET
How has Emirates been able to build a strong brand in the competitive industry worldwide?
Brand new latest fleet
Multinational flight and ground staff
Customer specific premium service
What are some of the apparent weaknesses with the company’s strategic direction? How can the airline address them?
WEAKNESS:• Ignoring
regional competition
• Massive fleet size expansion
CORRECTIONS:• Taking local
and new flight operators into consideration.
• Becoming a share holder in Airbus & Boeing
With the decline of fuel prices globally, airline companies continue to reap the benefits. What impact will this have on Emirates’ business strategy in the future?
• Reduction in ticket prices due to reduction in operation costs.
• Further reduction in seat prices due to oil rates crisis.
SUMMARY
MissionAbout EmiratesCorporate ManagementBusiness ModelBrandingFaults
Created by Ravi Prakash Singh, NIT Patna
During a marketing internship byProf. Sameer Mathur, IIM Lucknow