A Case Study On Branding

NAMO

Submitted by Submitted to

Gajraj Singh Pawar Dr. Vasim KhanMayank Shukla Prof. SOE DAVV Indore

• Digital marketing is an umbrella term for the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium.

• The way in which digital marketing has developed since the 1990s and 2000s has changed the way brands and businesses utilize technology and digital marketing for their marketing.

•  Digital marketing campaigns are becoming more prevalent as well as efficient, as digital platforms are increasingly incorporated into marketing plans and everyday life, and as people use digital devices instead of going to physical shops.

DIGITAL MARKETING

Political Marketing ? Political marketing is a fundamental part of political life. Presidents

and prime ministers; politicians and parties; government departments and councils all use marketing in their pursuit of political goals.

Market research is used, when deciding on policies and service

design, to understand what the people they serve and seek votes from want and need.

Political marketing is a modern and dynamic field that seeks to understand, learn from, comment on and even influence such behaviour. Political marketing also attracts public attention and debate.

Importance

• The Internet is a globe that involves virtually all levels of the political communications, now a days.

• Social media has caused major changes in the political communication and has become useful resource often used by the politicians in order to strengthen their visibility. And Lok Sabha 2014 election is the biggest example and game changer in terms of cast more vote, candidates data, daily work done by candidates and campaigns during election.

• All the new media resources viz., the websites, blogs, Facebook, Twitter, Google Plus , YouTube, Pinterest and etc…of the politicians or the political parties allow the declaration of a informal identity in form of daily works, rallies and contribution to the society.

• Online Surveys, questionnaire on different media website, mobile apps and social pages are more approachable than newspaper reading and mouth whispering.

Factors to do Social Media

• Timing spend by people on different social media and some rule of thumb times that are best to post to different social media sites.

• Face book – 1 to 4 p.m. • Twitter – 1 to 3 p.m.• LinkedIn – 7 to 9 a.m. or 5 to 6 p.m.• Google+ – 9 to 11 a.m.• Uses of Images: For increase engagement• Measuring Success online• Authentic networking• Brand consistency• Engaging presence• Integrated technology • Content that counts

Social Media v/s Traditional Media

• Radio, Newspaper, TV, Magazines, print, hoardings etc. are very known examples of Traditional Media for decades.

• Social Media is any technology that allows people to network with one another. It’s about engagements of people. Like Face book and Google+.

• Social Media is interactive and cost effective by nature, whereas traditional marketing is passive.

• Social Media campaigns can be sculpted and toned to accommodate a specific target market, whether its local or world wide.

• Traditional Media will often present the product or offer, but the “interaction” ends there. When it comes to Social Media, the company and consumer truly interact and react off each other.

• Unlike traditional media, most Social Media vehicles are created online, allowing for a more malleable platform.

Before social media

After social media

The Three – Stage Model• Step One: Identify consumer demand, feed this back into the

product and messaging and refine it accordingly.

• Step Two: Inform the consumers of the changes to the product due to their demands and needs.

• Step Three: Delivery of the refined product which will satisfy the consumer demand better, thus producing incrementally greater profit for the company

Optimized use of Social Media• Narendra Modi has utilized all the social platforms for

creating the desired image. Face book, Twitter, You tube, Slide share, Flickr, Pinterest, etc. were effectively used during the campaign.

• Social platforms helped him in connecting with masses and establishing two-way communication.

• Social Media as an owned platform definitely helped him in disseminating information directly to the masses at any point of time.

Accurate positioning with excessivecontent seeding

• Narendra Modi has not left a room for negative content by stuffing all the search engines with excessive positive content.

• Campaigning included not just the official platforms & social channels of Modi but numerous pseudo accounts and platforms.

• Forums, media platforms and websites are packed with the content which NaMo and BJP wanted to float.

• Platforms like www.quora.com/Narendra-Modi, www.narendramodiplans.com, www.isupportnamo.org/ are content rich and have effectively helped in portraying the desired image. All the queries are tactically solved on forums to remove negativity.

Establishing a transparent image byputting on-ground activities online

• The way NaMo’s online promotional campaigns helped in creating brand ambassadors for on-ground mouth publicity, representation of on-ground activities on online platforms supported in establishing a transparent image of NaMo.

• Information of various developments in Gujarat and NaMo growth model is disseminated on daily basis.

• Blogs on various issues, occasions, events, situations and topics were published on regular basis to create the desired image in minds of masses.

• At the time of campaigning information of rallies was conveniently disseminated.

A VIDEO ON CAMPAIGN

Faces behind brand NAMO