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A caselet on BS II tata Corus-Acquisiion

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    TATA & CORUSTATA & CORUS

    (A(A CASECASE OFOFAACQUISITIONCQUISITION))

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    COMPANYS PROFILECOMPANYS PROFILE

    Founded in 1907,byJamsetji Nusserwanji Tata.

    Tata company listed on BSE and NSE and employsabout 82700 (2007) people.

    started with a production capacity of 1,00,000 toneshas transformed into a global giant .

    TATA SteelTATA Steel

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    Its revenue in 2005-2006 was 5.0 billion US $.

    It has a main steel plant located at Jamshedpur.

    The Company also has three Greenfield steel projects

    in the states of Jharkhand, Orissa and Chhattisgarh.

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    Corus is Europe's second largest steel producer.

    Corus group was formed on 6th October 1999.

    Company has four divisions: Strip product , Longproduct , Aluminum and Distribution and Building

    system.

    CORU S SteelCORU S Steel

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    Corus main steelmaking operations primarily in the

    UK and the Netherland.

    Corus provides innovative solutions.

    It is listed on London stock exchange.

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    VISIONVISION

    Weaspir

    eto b

    ethe

    global stee

    l industryWe

    aspire

    to be

    the

    global stee

    l industrybenchmark forbenchmark for

    Value Creation and Corporate CitizenshipValue Creation and Corporate Citizenship

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    CHALLENGESCHALLENGES

    1. FINANCIAL ASPECTS.

    2. NON FINANCIAL ASPECTS Cultural differences

    Structures and Compensation models

    Foreign political Environment.

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    THE DEALTHE DEAL

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    ABOUT THE DEALABOUT THE DEAL

    TATA Acquired CORUS on 2ndApril 2007 which is 4

    times larger than its size.

    The deal price was $ 12 Billion.

    TATA Steel,the winner of the auction for CORUS

    declares a bid of 608 Pence per share.

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    In 2005 when the deal was started the

    price per share was 455 pence.

    TATA Surpassed the final bid from Brazilian steel

    maker COMPANHIA SIDERURGICA NACIONAL

    (CSN) of 603 pence per share.

    The combined entity has become the worlds fifth

    largest steelmaker after the deal.

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    For this deal TATA has finance only 4 Billion $ from

    internal company resources.

    TATA Have secured funding commitments from itsadvisors.

    These advisors were Deutshe bank, ABN Amro and

    Standard Chartered.

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    IMPORTANCE OF DEALIMPORTANCE OF DEAL

    The initial motive behind the deal was not CORUS

    revenue size but rather its market value.

    To compete on global scale because then TATA wasjust at 56th rank in steel production.

    CORUS holds a number of Patents and R & Dfacility.

    FOR TATAFOR TATA

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    Acquiring Corus will give Tata access to European

    customers of steel.

    Acquisition cost will be lower then setting up new green

    field plants and marketing channel.

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    Saturated market of Europe.

    Better facilities and lower cost of production

    Employee cost was 15 % (TATA- 9%)

    Profit margin was 3.4% (TATA- 17%)

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    PROCESS OF DEALPROCESS OF DEAL

    Sep 20, 06 : CORUS uses the strategy to work with low cost producer.

    Oct 06, 06 : Initial offer by TATA is considered to be too low.

    Oct 17, 06: TATA kept its offer to 455 pence per share.

    Oct 20, 06 : CORUS accepts the offer of 4.3 billion.

    Oct 23, 06 : Brazilian Steel Group CSN counter-offer to TATAs offer.

    Oct 27, 06 : CORUS criticized by JCB for acceptance of TATAs offer.

    Nov 18, 06 : The CSN approaches Corus With an offer of 475 pence per share

    Nov 27, 06 : Board of Corus decides to give more time for shareholders to decide

    whether it issue forward a formal offer.

    Dec h18,06 : Tata increases its original bid for Corus 500 pence per share, then CSN

    made its counter bid at 515 pence per share in cash

    Jan 31, 07 : Tata ad agreed to offer Corus investors 608 pence per share in cash

    Apr 02, 07 : Tata steel manages to win acquisition to CSN and has the full voting

    support from Corus shareholders

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    Major Acquisitions

    Target Buyer Value ($ bn) Year

    Arcelor Mittal Steel 31 2006

    NKK Corp Kawasaki Steel 14.1 2001

    LMM Holdings Ispat Intl 13.3 2004

    Corus TATA 12.0 2006

    Krupp AG Thyssen 8.0 1997

    Dofasco Arcelor 5.2 2005

    Intl Steel Mittal Steel 4.8 2005

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    GLOBAL STEEL RANKINGGLOBAL STEEL RANKING

    COMPANYCOMPANY CAPACITY inCAPACITY in

    (million tones)(million tones)

    1.Arcelor-Mittal

    2.Nippon steel

    3.Posco

    4.JEF steel

    5.Tata steel- Corus

    110.0

    32.0

    30.5

    30.0

    27.7

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    PPOSTOSTAACQUISITIONCQUISITION

    New entity will be run by one of Tatas steel

    subsidiaries.

    Seven members committee.

    Share price of TATA

    On the date of announcement 536.60

    On the date of Acquisition- 464.90

    Todays price- 511.35

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    Tata Steel- Corus : Projected capacity

    (in million tones per annum)

    Corus Group (in UK and Netherlands) 19

    Tata Steel- Jamshedpur 10

    Tata Steel- Jharkhand 12

    Tata Steel- Orissa 6

    Tata Steel- Chattisgarh 5

    Tata Steel- Singapore 2

    Millennium Steel- Thailand 1.7

    Aggregate projected capacity 55.7

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